How to Generate New Customers by Networking Part 2 of 2

If you've seen the news or any business publications lately, that impending recession that everyone has been warning about is here. But, you don't have to participate in it. 

This is part two of a two-part series on how to find new customers by networking. Networking (word-of-mouth advertising) is the absolute most cost-effective way to generate new business for yourself or your company. 

In part one, I covered what networking is and how to develop skills to become a center of influence in your community or industry. In this episode, I show you where to network and how to find venues where your potential customers gather.

A really big mistake that a lot of small business people and salespeople make is that they are networking with spheres where their customers will never be. You can be a fantastic influencer, but if the people you are influencing can't buy your product or service, you're wasting your time!