Uncommon Real Estate
Welcome to Uncommon Real Estate, hosted by multi-Millionaire real estate agent and investor Chris Craddock and Jeff Saferite. In exclusive mastermind conversations with some of the brightest minds in real estate, you’ll learn how to earn an extra 6-figures a year by finding creative solutions as real estate agents and investors. Don’t follow the herd, Be Uncommon!
Uncommon Real Estate
How to Build Wealth and Stay Married with Susan Arant
In this episode of the Uncommon Real Estate Podcast, Chris sits down with long-time friend and powerhouse team leader Susan Arant to talk about what it really takes to grow a thriving real estate business with your spouse — without losing your mind or your marriage.
Susan and her husband Gene have led one of Austin’s most respected real estate teams, selling over 3,000 homes with a concierge-level client experience and a team culture rooted in intentionality and excellence. From navigating work-life balance, to crafting a vision together, to staying profitable in shifting markets — Susan drops unfiltered wisdom for agents looking to build both wealth and lasting relationships.
Topics Covered:
- How Susan and Gene scaled a real estate team while raising a family
- The systems and mindset shifts that keep their marriage and business thriving
- How their team drives 75% of deals through repeat clients and referrals
- What NLP is — and how it’s helping agents rewire for success
- Using data-driven conversations to fuel prospecting (without sounding salesy)
- The secret to staying in your “genius zone” and finding the right team members
- Building wealth beyond the cash machine — and giving back through the Gene Arant Foundation
Connect with Susan:
- Email: susan@genearant.com
- Website: austintexasrealestate.com
- Referrals to Austin? Reach out to Susan and her team directly — they’d love to help!
Connect with Chris:
- Instagram: @craddrock
- Facebook: Chris Craddock
Resources:
🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland
⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group
🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group
💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!
🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.