A Blueprint for Turning Renters to Million-dollar Referrals with Andre Gutierrez

Most agents avoid renters like the plague—but Andre built a thriving business by leaning into this overlooked niche. In this episode of Uncommon Real Estate, Chris sits down with Northern Virginia native Andre Gutierrez to break down how he turned low-commission rental leads into lifelong clients, consistent referrals, and long-term wealth. 

Andre shares the exact questions, scripts, and mindset that helped him go from $3K/month in rentals to a business fueled by service, loyalty, and hundreds of closed deals. 

What You’ll Learn:

• Why most agents miss the opportunity in rental leads—and how Andre saw gold
• The “qualify and convert” script that turns renters into buyers
• How helping someone rent led to $1M+ in referrals (and a 10-year relationship)
• What to say when a rental client says, “I’m not ready to buy”
• How client events and community-building fuel his referral machine
• Why pushing clients to make the right decision earns trust, not resistance
• The personal touch that keeps Andre top of mind—YEARS after the deal closes

Connect with Andre:

• Instagram: @andresellsva
• Call/Text: 703-586-7338
• 🔍 Just Google: Andre Gutierrez Real Estate

Connect with Chris:

• Instagram: @craddrock
• Facebook: Chris Craddock

Resources

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.