The Anthony Amen Show

The Anthony Amen Show | Building a Business, a Body, and a Life That Don’t Collapse

• Anthony Amen • Season 6 • Episode 8

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What most people don’t realize is that the same skills required to build a sustainable business are the exact skills required to build a sustainable body—and a stable life.

In this episode, Anthony Amen is interviewed about the behind-the-scenes realities of entrepreneurship, leadership, and long-term health. We break down the shift from being a passionate coach to becoming a true operator: learning systems, respecting numbers, managing emotions, and thinking in decades instead of weeks. This isn’t about hustle culture or shortcuts—it’s about designing a life that can actually hold success.

Anthony shares the frameworks he uses to make high-stakes decisions: when to stay in a 9–5 while building, when asymmetric upside justifies risk, and how the “work-back” method clarifies a 10–20 year future. We also talk about proximity and influence, losing friendships along the way, and how personal growth often requires uncomfortable separation.

The conversation gets personal. Anthony opens up about rebuilding his relationship at home, learning emotional regulation under pressure, and realizing that physical training is meaningless if the nervous system, habits, and relationships are broken. The throughline is ownership—of health, reactions, finances, leadership, and legacy.

This episode is for driven adults who want more than aesthetics. If you’re trying to build a body that supports your career, a business that doesn’t cost you your family, and habits that actually compound over time, this conversation will give you the mental models to do it right.

This is the philosophy behind Redefine Fitness: train for life capacity, not just the mirror.

Support the show

Learn More at: www.Redefine-Fitness.com

SPEAKER_01:

Those that don't have purpose can never be out. If I'm constantly hanging out with people that are better than me, in my mind trying to compete with them, what's the next venture? Entrepreneurs are the most selfless people I'd love to hear in the planet. My 2026 goal, which I've already started planning for, is getting the hell out of my business. Hello guys, and welcome to the Anthony Ammon Show part two. You loved it so much that we're gonna bring it back. Yao here is gonna ask me more fun, engaging questions that you guys have commented and let us know. So without further ado, yeah, take it away.

SPEAKER_02:

All right, Anthony, thank you for having me again. Um, this is part two, like you said, and we have more questions. So, first off, I'm gonna start off with um Did you in your career, did you have a backup plan? If this whole gym thing were to fail, was there a backup plan for you? Like, what do you think of basically essentially what I'm saying is what do you think of plan B? It's like, oh, some people say I don't do a plan B because that means you're not giving plan A at your all. What's your thoughts on it? And if you did, what was your backup plan?

SPEAKER_01:

It's a yes and no question. I mean, answer, sorry. So the yes and no answer is the there was no backup plan to how the hell I was gonna get myself out of crippling debt. Because, like I said, I did everything through credit cards, 15 of them, maxed them all out, like uh credit against the equipment. So it would have been bankruptcy, and there was no backup plan to that. But eventually life goes on and you move on. So the yeah, kind of a backup plan. Okay, my parents own a real estate company.

SPEAKER_02:

Okay.

SPEAKER_01:

I had my real estate license and still do. So it was always okay. I can kind of wean it back into real estate. I learned a lot from the gym industry, do that, or depending on where I was with uh in my life with my girlfriend and now wife, it was even now, like I could go be a CEO of any gym across the US. I know enough I can get a job anywhere. I know exactly how to get a job in this field. So to me, that could always still be a backup plan on that. So either route would have worked for me.

SPEAKER_02:

Let me ask you another question. And okay, so to that, that's you. What do you say to people that have backup plans? Do you agree with the two just the ideology of no backup plan, plan A, even though you had yours, or do you agree with, dude, you have to have something to fall back on? God forbid it doesn't work. What's your thoughts before accidents question? It depends on your personality trait.

SPEAKER_01:

So if you're somebody that can like that will always think about your backup plan and work towards it because you're not fully committed to your full plan initially, it's it kind of kind of ties into the definition of focus, which I've reiterated is being focused, focusing on one thing, getting rid of all distractions. Yeah. So you have to not think about anything else and move forward with that one idea. And if you could do that and still subconsciously have something in the back, that's great. But if you can't, don't.

SPEAKER_02:

Okay, I see what you're saying. Now, next question is confidence. Being an entrepreneur, dude, you're gonna need it. Would you say failures built your confidence more than success, or the other way around? Which one did it? Does the successes build it? Like, wow, I won. Now I'm a lot more confident, or I failed, but I'm gonna keep going. Like, what built your confidence?

SPEAKER_01:

Yeah, it's Scott, that's still growing. Okay. Okay. It's not something I'll say I am fully confident because everything's a new chapter, right? So we have this ideology when we start businesses like if I only get to$10,000 a month, then I'll be good. And then you get there, then you realize like you move up to level two, and now there's different issues. And then that goes up to$100,000. That goes up to a million dollars. And you're like, whoa, I don't have confidence in this new field at all because I know nothing about it. So you just you more or less get used to the fact that you're not gonna know the next level. So at that point, you just are more prepared of not knowing.

SPEAKER_02:

Okay. So it's it's just ever you may be confident at one, like you just said, I can get a job anywhere. So you may be confident at one level because you reached a certain level of success there, but the next level is brand new. That's what you're trying to say. Okay, so what do you say to um well, you you said the confidence thing. What do you say to entrepreneurs that quit after a year or two? Or would you say try something new after a year or two? Because there's were there nights where you felt like you were going to quit? Is there a certain time period in which businesses usually see success? I know the percentage for success in this industry is very slim to none. So, what time period do you say, hey, if it doesn't work after this, dude, I think you should try something else or no, keep going.

SPEAKER_01:

It's different for everybody else. I mean, it depends on your situation at home. Do you have a house, do you have kids, do you have a wife? Like if you're single under the age of 30, keep going, keep failing, okay, keep throwing things at a wall. And the one thing that because let me let me rephrase this whole thing. So there's no such thing as failing. Oh, okay. And what I mean by that is yes, you could go out of business and go bankrupt, but you still learned. So you're not ahead of everybody else. So the knowledge that you retain from trying is gonna carry with you for the rest of your life. And that in and of itself is the best paying dividend out there, is knowledge. So you can constantly learn a new skill. Now you're better, even if the business side doesn't work out, now you can get a better paying job, right? Because now you have all these skills you acquired. Or you go into the next business and now you're already two levels up from where everyone else is when they started a business because you learned how to do all that. So try hard, keep trying more. And I'm gonna reframe this into a saying if you're under the age of 30 and single, there should be no such thing as work-life balance coming out of your mouth. You don't believe in that. Not at all, dude.

SPEAKER_02:

Really? What about the fear of losing people in your lives, friends, family, all those things?

SPEAKER_01:

It comes down to priorities. Hmm. What's your biggest priority in life? And uh you should know that there's no such thing as bad priorities. Okay. And I think that's what people go wrong. It's just don't lie about what your priorities are. So there's nothing wrong with saying I prioritize uh having a bunch of friends. Nothing wrong with that, right? Okay, but admit yourself to that. You can't have a bunch of friends, spend a lot of time with uh your extended family, and grow a multi-billion dollar company. I see what you're saying. There's always trade-offs. And what bothers me more than anything in the world is people look at people like Elon Musk, someone who takes us to the exact opposite extreme, right? He's all in all the time, and they say it's unfair he has that much money. Go look at that guy's personal life. He sacrificed everything. His personal life is in shambles, he has how many kids, different wives, right? That's a trade-off he chose in order to have that success. That's what comes with success. And what people also need to know is you, as an individual, can make that decision. We all have that opportunity. No one's different, no one has extenuated circumstances that they can't be a self-made billionaire. Key word being self-made. Exactly. Exactly. You all have that opportunity out there.

SPEAKER_02:

It's just we don't want to make those sacrifices to get in. What do you now? Brings me to the next question. What were you willing to sacrifice prior to getting in? Everything. You mean that?

SPEAKER_01:

The only the only people in my life that are above what I want is my wife and my kid. Well, seem to be kids.

SPEAKER_02:

So though that's the limitation now. Apart from that, everyone's i expendable. That's it. I'm willing to lose it all if I have to.

SPEAKER_01:

I do have feelings for people, I do care about people, and I I would rather not. So I don't want to take into the way that, like, oh, Anthony doesn't give a shit about me, and that's not gonna happen. Because I do care, yeah, but I need this, that this is what I want out of my life. Wow. And if uh if I'm laying on my deathbed, and I think this is how you should look in your life, is if you're in a deathbed, what do you look back and remember?

SPEAKER_02:

Yeah.

SPEAKER_01:

I live by the saying, you die, you die twice. I don't know if you've ever heard that. No, no, no. Please explain. It's a quote. So they say you die twice. Once when you leave this earth, the second time when the last person mentions your name. I want to live forever.

SPEAKER_02:

Wow, that is sick. Okay, okay, I like that. So you don't have a problem with terminating people. Whether as employee, or just letting them out of your life, cutting people off. You don't have a problem with that.

SPEAKER_01:

I've done it. I've done it with so-called friends, like I mentioned before. Yeah. But I've no, it's tough. It bothers me just a little bit here and there. But on the flip side of that, those people that truly care about me will support me in my vision and will meet me where I need to be met. Okay. Like an example of this is my wife who supports me, right? She understands that when we're away on vacation, I sometimes need to work, quote unquote quotations. And she's okay with that. Yeah. Okay. Because that's like what's gonna drive us forward in our life and what I'm passionate about. I went mentioned many stories where she said, like, I give my wedding money, right? To pay for payroll, like little things like that. Like, she's been supportive of me a little time. And I've wanted to quit so many times. Really? And I was like, I'm done, this is it, this is over. And she's the one who said, Don't, you'll be disappointed, you'll always regret it. So I pushed forward because of her, because she kept pushing me to go, go, go, go, go. Wow. And you know what? That's why I married her, and that's why I'm gonna stay married to her because someone like that is there to support me. You can't find that, man. And I don't want to be around people that don't want to support me.

SPEAKER_02:

Yeah. Right? And more so, dude, it I I I think the fascinating thing about your wife and the dynamic that you two have is that do you know how difficult it is to support someone that you currently see failing? That is the most, and they themselves are telling you, I don't want to do it, I'm failing. It takes a certain amount of trust and belief in that person to say, I still support you. Keep doing it, dude. You can do it. And they're currently failing. So hats off to her because you did it. You're you're going on the third location. So that is awesome. Now let's shift here, take a little shift here. What are your thoughts on competition? What is Anthony Eamon doing every day to thinking wise or just practice practice-wise to scale? Podcast, studying his competition. What are you doing to grow as a human being, as an entrepreneur?

SPEAKER_01:

We've kind of mentioned this before, but uh it's worth bringing up again. You're the average of the five people spend the most time with. Correct. So, what that means is you don't have to physically spend time with these people, but it's audio like podcast, right? So, whoever you're absorbing audio from, like they're talking to you, that counts as spending time with that person. That's true. So, if you want to average yourself up, you need to be the dumbest person in the room. With the five people you spend the most time with are way smarter than you, and then you're gonna keep going up. So I obsess over books, audiobooks, and podcasts. Wow.

SPEAKER_02:

Like obsess. Are you into the classes? You know how like like uh uh Grant Cardone has his 10X thing, like events? Like, do you go? Do you participate in any of those things? You know what I'm talking about?

SPEAKER_01:

I haven't done anything outside of like fitness conventions. Uh, I've did a couple of little ones here and there, but I still haven't found that group of people that I want to surround myself with that I believe are at that next level in a mindset standpoint.

SPEAKER_02:

That's what I was gonna ask you. Do you believe it's important to have would you tell entrepreneurs it's important to have a mentor, whether physically or like you said, virtually, whatever the case may be, to go to the next level? Like what takes you to the next level? What's your thoughts when you reach a certain level of just revenue as an entrepreneur? How do you get to that next level? Because some people feel like they hit a ceiling. So what do you do?

SPEAKER_01:

You gotta find people that have done it and find people that are succeeding in doing it. Like I always say my favorite's Alex or Mosey, I listen to him a lot. Someone that went started in the gym world, right? Okay. So to me, I just relate. He's like right around the same age as me. I think we're a year apart or something. And it's like, wow, he's there.

SPEAKER_02:

And that's where you want to be. Yeah. What's your now? So I I think the the question prior was me. So we did speak about it before, but the um the main point I was trying to drive was what's your thoughts on competition? Are you machizalian kind of?

SPEAKER_01:

Competition, correct? Okay. If I'm constantly hanging out with people that are better than me, in my mind I'm trying to compete with them. Us as humans are naturally driven towards competition.

SPEAKER_02:

That's what you're saying.

SPEAKER_01:

So we want to always be better than the people we're hanging out with. That's why that saying you're the average works works so well. Because I'm trying to always level up and I'm trying to always catch up. Because we're just naturally driven by characters. Those are people that say that they're not competitive or just lying to them fucking selves. Humans aren't that's what I'm saying. People say like I'm not competitive, bro. They're people are so lying to themselves, they pretend they don't care, and it's just not true because you do get embarrassed. Like, good example. I suck at most sports, okay, right? Let's use golf as an example. I am really bad. That's the point. Me too. I hit the ball and it dribbles off the tee. That's how bad I am. But I don't go play golf and say, oh, I'm not competitive, right? And my brother drives the ball and hits it 150 yards straight. And I just get pissed off and I feel it inside of me, even though I don't want to maybe admit it out loud to him. Yeah, like, and that's what frustrates me so much. Because look at what he's doing. I want to level up to that and that skill of golf because it's embarrassing if you don't. You start falling behind and you're naturally gonna get pressure to get better. And that's gonna make me keep trying now to get better and better and better at golf. And I think about it now. I'm like, God, I can't play golf with that anymore because you're so much better than me. So, what do I have to do to get better? Okay.

SPEAKER_02:

And let me ask you, what's your thoughts on like, like, can you break down your schedule and things in your schedule you'd like to redefine? Tell me something in your schedule you'd like to redefine. And then when I say schedule as an entrepreneur, I know, or just any anybody, it doesn't matter. If you want to be successful, you have to scale down on things that don't benefit you that you, you know, you know, you like you said before, driving, you utilize your time, listen in the podcast, anything to help benefit your grow. What is your schedule like? What is Anthony Amon's schedule like? And what is his future schedule? What is he trying to trim down?

SPEAKER_01:

I learned something really cool years ago. It's the dollar per hour um association. So things that are worth$10 an hour, are you focusing on those tasks? What are those tasks? Admin tasks, right? Someone you can hire a minimum wage for, clean in the gym. If I'm doing that stuff, I'm leveled down, or I'm just the only person in the business. So those are the first things I'm gonna give up. Then I'm gonna move to$100 an hour tasks. And then I'm gonna make sure those find people to fix and pick up. Then I'm gonna move to$1,000 an hour tasks and slowly level myself up that way and make sure that before I leave that level that they're taking care of for me. Unbelievable. And that's how you move yourself up and prioritize your time.

SPEAKER_02:

Okay, I like that. So you don't just jump in, okay, I got it. So you're doing the basic task, operator, same thing. Like you said before. I'm the operator, I'm doing this, then find someone, do this, do this. Now, what happens if the system fails somewhere? How do you correct that?

SPEAKER_01:

Uh, it correlates. So let's say I'm working at$100 an hour revenue, which is like a manager, right? Yeah, correct. And a$10 an hour breaks, I have to jump in and do that. But now let's say I'm working, I fix the$100 an hour, I hire a manager, I jump to the$1,000. The$1,000 an hour person suddenly breaks at the$10 an hour. What do you do? You have that manager fix that$10 an hour. You don't come and do it. Correct. You you never you see for you, you don't you don't come and do it. That's my biggest flaw right now, and something I'm currently working in. That's what I'm saying. Right? So I've spent 2025 or up to 2025 being strictly focused on just ego revenue. We'll call it that.

SPEAKER_00:

Okay.

SPEAKER_01:

Top line revenue doesn't really mean much at the end of the day, right? My 2026 goal, which I've already started playing for, is getting the hell out of my business. Yeah, that's how you yeah. That's what I do. I actually spent most of Christmas Eve writing up a form that I uploaded into Google Drive, and it's my daily CEO check form. And I have to answer specific questions into that every single day based upon things I covered. Yeah. And did. Yeah. And then I'm gonna have an AI analyze all of it every single month. My response is to kind of see where my pitfalls are, and then help me go to those managers and say, these are the things I addressed. This is how often I've addressed them. So now we need to fix that to make sure it doesn't happen going forward.

SPEAKER_02:

Ah, wow, that's very strategic. Oh, I love that. Yeah, because otherwise you'll always be an operator. You can never leave. I need to be out of my business in any two months.

SPEAKER_01:

Wow. Completely. Why that specific time frame? What do you guys? Um, I promised my wife we'd move, and I'm fully happy to move with her out of state. Yeah. But with that being said, I need to be out. But on top of that, I've also mentioned in the previous show, you're not truly an opportunity if you're working in your business. 100%. You need to be working outside your business.

SPEAKER_02:

Yes, technically remotely. Correct. Now that well, that in itself is confidence. The fact that you committed to telling your wife we're going in 18 months, meaning you cannot work. It's not, I hope, to get out of my business and stop operating. You have to now, because you made a commitment to leave. What happens, Anthony, if you don't feel your business is in a position to run on its own in 18 months? What does Anthony do? Well, and this is all helping other entrepreneurs. What do you do if I need to be out by this time and it fails, falls short? What do you do?

SPEAKER_01:

Let's start with the practical side of the testing side. So, fun little tidbit. Every Christmas, my wife and I instead of big gifts, we pick our trips. That's what we do for Christmas. And we schedule dates and everything. Oh, the guy's balling, man. We don't do gifts because I think it's kind of a waste minute throwing them away, but trips we plan, and every thing to look forward to the following year. That's success. It forces us out. Okay. And that's not even just success. I do this when I'm ship broke, too. So it's just we love traveling. Yeah, yeah, yeah. That's our priority. So with the trips now, I'm making them a little longer and I'm shutting my phone off. That's my test. So I'm forcing myself out of my business. And I'm gonna test. So I'm gonna take a week off in May, let's say an example. I'm not gonna be involved. I'm gonna come home, see what's broken, see what I need to fix. That's scary. It's a week though. I can't do it.

SPEAKER_02:

That's that's scary. But that's trust. You have to trust it. You have to do it. Damn, that's scary, man. Could you imagine if you open the phone, it's like it goes to shiz? Oh, it's happened.

SPEAKER_01:

Oh, yeah. I've traveled all the time, I said before. Yeah. I had a walkout when I was away one year. Oh, for real? I have four trainers just out.

SPEAKER_02:

For real.

SPEAKER_00:

Yeah.

SPEAKER_02:

How do you damn bro? So it's like, so what gives you the confidence to say I can shut my phone off? Like you're just gonna do it? Or what have you put in place to know?

SPEAKER_01:

Nah, I feel a little more confident, dude. You're always gonna be nervous. It's like getting on stage and talking in front of a thousand people, right? Everyone's always gonna be nervous about doing things like that. But the even the people that do it a thousand times, but you're saying you're just more used to just embracing it. Yeah, it's like I don't really have a choice during podcasting. This is episode almost 400. And I was doing the first couple, I was talking like this and up, up, up, up, right?

SPEAKER_00:

Yeah, yeah, yeah.

SPEAKER_01:

But you just kind of kept going and you get better and better and better, and you get so much more used to talking to people and explaining your thoughts. Yeah, but it's it's it's it's gut-wrenching.

SPEAKER_02:

It's like, God dang, my because my what's the alternative? Failing? That's what I'm saying. Failing is not moving forward. That is failing. Yeah, yeah, you're you're right. And and I guess the reason I'm saying that is because failure can come out of shutting your phone off. I'm talking to myself, I'm saying failure can if I shut my phone and step away, am I in a right position to step away? Because the people that I put in place may not be able to run it as well as I can. But you're right, you cannot scale if you're in your business. Yeah, and how do you know the broken? I love that. I love that. I love that. I love that.

SPEAKER_01:

Which specific things you need to prioritize. I love that, right? You might be focusing when you're in here, you see it one little thing someone's doing as a behavior, and you're obsessed over it because you see the time, that sucks, blah, blah, blah. That's our business sucks. But then you step away and you come back and you realize that might be dropped us one percent. But that thing over there I was avoiding because I was turning a blind eye to it. Whoa, let's fix that.

SPEAKER_02:

That dropped us 15%. Wow. So it's just it's about analyzing and things of that nature. So now when you go away, the 18 months vacation, um, what what part are you going to play in your business?

SPEAKER_01:

I'm gonna be the visionary. I'm gonna be the person to push it forward. I'm gonna be the I'm still gonna be the driver, but I could do all that remotely. And I still plan on coming back, especially a lot in the beginning. So maybe once a week per month, and then kind of scale that back over the next few years until we get three, four, five, six, seven, eight locations. I mean, always look at the big gyms, LA Fitness, Equinoxes, right? You never see the CEOs. Oh, I mean, any big business.

SPEAKER_02:

When do you see Bill Gates walk into my collapse store and say, hey, never? No, he's doing other things.

SPEAKER_01:

Because you can't prioritize on the$10 an hour jobs. Or work with your managers in the$100 an hour job. Someone's got to do the$1,000 an hour job. Someone got to do it. What's the definition of focus? Focusing on one thing. One specific thing. So why are you still diving from your focus and focusing on these stupid tests that you should have been fixed years ago?

SPEAKER_02:

Yeah. You're right. So now that Anthony's in Tampa, the trees are green. He's eating great. He's happy. Maybe Tampa. We'll see. Okay, maybe Tampa. What does Anthony do? What's the next venture for Anthony? Oh, an entrepreneur thing. Say it again. We're still doing the gym. So there's nothing inside. Oh, okay. So is it the gym's a tree? What are the other branches in the gym? Do you want to do some food or okay?

SPEAKER_01:

We're going national. Redefine fitness. Wow.

SPEAKER_02:

So you're solely focused.

SPEAKER_01:

Should every entrepreneur think like that? Yes. Know exactly what you want out of life. It's I'm gonna do a New Year's Eve episode. Okay. And I think it's important that people understand goal setting and how it really works. And if your mind's scattered all over the place, you can't focus it again. What would you put your time and effort? I have my focus of being national. Now that I know that, I can plan out my entire life by working backwards. Instead of trying to guess about where I should be.

SPEAKER_02:

What's the term you use last work back method? Work back method. I see what you're saying. So you have your next five planned out.

SPEAKER_01:

I have my next five generally planned out. I have my come January 1st, my entire year of 2026 will be actually planned out, rebated by month by month. Really? Yeah. Wow.

SPEAKER_02:

Wow. Wow. My god, that's really intricate, dude. Very intricate. Let me ask you, what's your thoughts on would you would you say an entrepreneur, or just in general, anyone who wants to be successful has to be very greedy and selfish to a certain degree?

SPEAKER_01:

No.

SPEAKER_02:

You don't think so? No, who drives your business? People. No, no, no, not in that sense. Meaning, I have to only focus on my goal. I have no time to invest in anything else. Friendships, any I have to be selfish to a certain degree where I'm only focused on redefined fitness, nothing else. To be successful.

SPEAKER_01:

So entrepreneurs are the most selfless people out there. It's just misconceived. Ooh. And I'll explain, dude, because that's gonna get slack.

SPEAKER_02:

That's what I'm saying, right? Because look at Elon Musk. Look at like you just said, most entrepreneurs that are widely successful have a horrible personal life because everything is invested in the business. So please explain how they're altruistic.

SPEAKER_01:

Entrepreneurs are the most selfless people in the planet. And it's kind of based upon what you said. They have sacrificed everything to grow that business. Everything. But for themselves. No, for the people inside the business and for the company. The company is its own separate entity. It is that of its whole. Think about the hours and the money and everything I've invested in, particularly to me, to this business. Like, I've sacrificed so much to grow this company to change it on a bigger mission statements. Think about what Musk is sacrificing even with SpaceX, right? Not super profitable company, but he wants to get people on Mars. That's his mission. And he'll do everything. That's selfless. That's for mankind to do that. He doesn't have to. He could stop right now and pay for himself, his kids, their kids, and their kids and have generational wealth and never have to worry about it ever again. But he's still going. Now think about all the people he employs that are involved. How many people does he give mission and purpose to that they didn't have to personally invest and sacrifice into as far as their own income that he just offered an opportunity to come and help and appear for it? And now let's do this mission together. Wow. And those that are self, those that are selfish never succeed. Those are the mom and pop places. They all they care about is making your daughter. So I was gonna ask you, give us an example. You already told me the example with selfless. Give me selfish. Selfish, all I care about is making a penny. I don't care about if I have employees of opt, I control everything. And I don't want to invest into this company, I don't want to invest in its growth. That's more selfish. Or the people that come in and want jobs. I deserve this amount of money. Let's say it's$200,000 a year. Why do you deserve it? Because look who I am. So you want me to sacrifice everyone else in this company to pay you a certain amount of money because you think you deserve it? How's that fair? Yeah that's that's selfish. That's a greedy person. Like and I think it's more on that side than it is on the entrepreneur side. I think there's selfless people in all aspects of life, entrepreneur on that. But you do have more carryover on the employee side. Where it is more selfish. But then you have employees that are willing to take less money to grow the business because they know that ultimately they're taking less, because that like salary is the biggest burden on businesses. Like, hey, if I take a little cut, I can get this person a job, I can help this person out. We can grow the company to this, we can help this people. And those people are phenomenal, and every employer needs to find them. Yeah, and then and and and that's you.

SPEAKER_02:

You said it. You said it. I mean, this is not the first time people said it. The the person that owns the business, the entrepreneur usually makes less than the people that they employ. Sometimes you gotta give your own money out, you come out with nothing. All the time. Like, you get what I'm saying? Like you just went green recently.

SPEAKER_01:

Yeah, I mean, I'm not here 24-7. Yeah, my employees are, and that's amazing. They deserve me to come out and help them and push them. And and I love this stage point. What are the teachers you remember the most as a kid? Do you remember those teachers that were just give you A's and kind of said, Yeah, you're great, move on? Or do you remember those teachers that give you a hard time and teaching you better? I remember those. And who do you look back and regret having? And who do you look back and respect having? You respect the ones that pushed you, you respect the ones that you grow as a person. Because you remember, because you remember them and they say, you know, they made me a better person. So respect and being selfless and helping your employees isn't about saying, you know, oh, you're great, happy dory, and moving on. No, it's about pushing them to be better individuals, to help them grow inside their personal lives, to help them grow as individuals, help like these skills transfer. Like I've always said, what's made me a better person in my personal life is business. I've learned how to think differently at home. And I know that goes with employees too. The employees that grow here grow at home, and then they have better home lives and things like they know how to raise their kids better, and they're just overall happy because they're pushing to be better people. Us as humans are the only the key to happiness is growth. And it's moving towards a goal and purpose for that goal. Those that don't have purpose can never be happy. Period. It's doesn't it's not there scientifically when we see check dopamine and serotonin levels, how they get released. And it's just not there in general. And those are the people that get depressed and turn to drugs and start saying, uh, look at it, it's this person's fault that my life is miserable. No, you just haven't found a purpose, and you're not pushing towards that purpose and that goal of what you need to do. And the closer you get to the goal, the more serotonin and dopamine dumps you get from it. And that put that keeps you moving up in the right path. You need to be pushed and you need to try.

SPEAKER_02:

Dude, you know your stuff, man. You know your stuff. I love it, man. And let's do a quick, like, go fast mode thing, right? Sure. Buy a business or buy a business that you have no idea how to run it, but it's well to do. You give it to you, or start from scratch with something you know. Start from scratch. Okay. Marketing, sales. Which one you're investing in more? Sales. Really? Explain that real quick.

SPEAKER_01:

What's the only thing that brings in money? But marketing is next to God, they say. What's the only thing that actually puts money in your bank account? It's the sales. But do you think they go hand in hand though? They go hand in hand. You need marketing. Drives top of funnel. Sales drive is the bottom of the funnel, correct? If you look at it that way. Okay. But if you were really good at sales, you can get your first dollar in and get people moving up, up, up, up, up, and do it. That's a good example of this business. I didn't have marketing until this year. Wow. That was all sales.

SPEAKER_02:

Right, you're right, you're right, you're right. And then it just amplifies it.

SPEAKER_01:

Yeah. Sales is the number one thing you need to do. Marketing is the amplifier to it.

SPEAKER_02:

Be an operator in a um, what do you call it, bad business, but you love it because you're passionate about it. Or not be an operator but in a in a uh great business.

SPEAKER_01:

Depends on your goals. Are you mission focused? Is it something you want to do that goes beyond making a bottom dollar? Or do you care about just making money and helping yourself grow that way? It really depends. So it's really just money versus what you're passionate about.

SPEAKER_02:

Because you can always get money, but if you're passionate about it, it works.

SPEAKER_01:

Like if I wanted to make money, I would have opened like an auto dealership or a car repair shop or a medical office. Those places never freaking go out of business.

SPEAKER_02:

That's you know, you got a good point. Yeah. So you rat so you rather be an operator in a bad business, meaning the business is failing, but you love it, versus not operating in a great business that's doing well, but you don't care about it. Sufficient of happiness, having purpose. Wow. I care about being happy. I love it, man. Anthony, it's been a pleasure, man. Thank you. I appreciate it, man. Thank you.

SPEAKER_01:

Thank you guys for listening to this week's episode of the Anthony Amor Show. Hope you enjoyed this. Like, subscribe, share with this friend. It's the only way the show grows. Until next week.

Contributor

Anthony Amen

Host