What I Learned VS What I Had To Unlearn

You can’t scale chaos.
In this episode, Anthony breaks down the uncomfortable decisions that saved Redefine Fitness. 

From cutting 45 offers down to 3, embracing radical transparency, & learning why systems beat hustle every time.

If you’re building a service business, this is the episode that will challenge how you think about money, leadership, & growth.

👇 Full breakdown below.

You can’t scale chaos, & most founders don’t realize they’re building it.

We talk honestly about money, leadership, & survival. From Epidemic shutdowns & lost revenue to rebuilding through systems, documentation, & staying visible when everything stopped. Anthony shares why frontline staff often need to out earn the owner early on, how to think about smart debt vs. bad debt, & why perfectionism kills momentum.

If you’re building a service business & feel stuck in the grind, this episode delivers a practical playbook: niche down, respect the math, document everything, & keep shipping… especially when it’s not glamorous.

👉 Subscribe, share, & comment the one belief about business you’re unlearning this year.

🎥 New episode is live now

Chapters

• 0:00 Setup And Theme: Learn Then Unlearn
• 0:31 Ditching “Be Everything To Everyone”
• 1:37 Money Myths And Early Success Illusions
• 2:35 COVID Shock, Systems, And Reinvention
• 4:10 Free Content, Audience Attention, And Momentum
• 5:20 Obsessing Over Programs vs Boring Profit Work
• 6:19 Smart Debt, Bad Debt, And Leverage
• 8:06 Document Everything And Draw Boundaries
• 10:11 Failure As Data And Faster Comebacks
• 12:01 Work Hard, Then Work With Leverage
• 14:01 MVP Mindset And Radical Transparency
• 16:20 Sacrifice, Discipline, And Closing Credits

Transcript

SPEAKER_00: 0:00

Hey guys, and welcome to another episode of the Anthony Eman Show. I know you all love me getting interviewed just as much as I do. No, I'm just totally playing with you. But we're gonna do a fun little episode today about things I have learned and then had to unlearn. So without further ado, I'm gonna pass the show over to my main yellow. Here we go. Take it away.

SPEAKER_01: 0:18

I don't know these questions. He does not, and I'm questioning him. Here we go. And I think we can all learn from this, right? So here we go. So Anthony, what I had to learn versus what I unlearned in entrepreneurship. What was the biggest belief about success you had to unlearn once you actually started building it and seeing success? Track of all trades. Ooh, nice. Elaborate. What do you mean?

SPEAKER_00: 0:34

So when I first opened a gym, I thought I had to be everything to everyone. As an example, we were in 1800 square feet. So we offered classes, we offered training, we offered pacing gym memberships, and I would just try to sell whatever I could to get people in the door. And over time I realized like even operational efficiencies and what we meant, the brand got very washed. And I was like, why am I trying to compete with the big gyms or and everyone else? Like, no. And over time, I just started slashing and slashing and slashing. Like to the point now, all we do is private training. And I'm still taking that and slashing programs to even next year. So we went from offering, I think at the peak, 45 different memberships. Oh wow. So this year we're gonna offer three. Three. I remember that. That's it.

SPEAKER_01: 1:24

So you don't have to you don't have to cater to everyone, is what you're saying. Excuse me, right? Be a hundred percent to one specific niche. Okay. So next question, which kind of is great because it goes along with the first one. What did you think entrepreneurship would give you that it actually didn't?

SPEAKER_00: 1:43

Early onset success. And explain. I thought I would have a lot more money in my pocket than I have.

SPEAKER_01: 1:51

Okay. So you so what made you think that is it because maybe your parents in a real estate game, or you just didn't have insight as to how much of it is.

SPEAKER_00: 1:57

I didn't have insight and you hear about it like, oh, you can make so much money owning a business. Okay, okay. I thought it would have come so much quicker, so much sooner. I I always had the assumption like I'd be making more than my employees, and it's just not true. And then I've actually learned and had unlearned, you know, it's actually better that your employees make more than you do. And now I live off of that. Why? Because they're the ones that are here fighting all the time, and you should always get to the people that are on the front lines. Okay.

SPEAKER_01: 2:24

But obviously, you want to be profitable. Obviously. No, of course. Obviously, those tariffers will turn one day because you're your own of the other gym. Um did you think you'd stay in the red as long as you did?

SPEAKER_00: 2:35

No, I didn't expect COVID to happen.

SPEAKER_01: 2:38

Oh, yeah, yeah, yeah. A lot of business owners. Yeah. Okay. That was a living nightmare. Yeah, that was a beast. Yeah. Now, next question, after the because your business shut down for a certain amount of time when COVID came, right? About seven and a half months. Did you think you were coming out of that?

SPEAKER_00: 2:53

Because I had so much resilience built over things that happened in my life. I I full disclosure, I like you shared this story. Governor Cuomo comes on, announces that we're closing, end of day. That's it. It's two weeks to flatten the curve. I cried like a little baby whenever I walked out of the gym. Like I actually cried. For real. Wow. Like laid on a little sofa we had in the gym and balled. And then after about like 20 minutes of that, I took myself back up and said, I'm gonna take the day. Tomorrow I'm gonna be in New Anthony again. Went to bed, woke up, new Anthony. Wow. Said, okay, what what opportunities do I have?

SPEAKER_01: 3:30

Yeah.

SPEAKER_00: 3:30

Well, I've learned everything's my fault, right? That's the only way to make things fixable. You blame yourself for everything that's become fixable. I had no systems in place to run remote. I had nothing in place to retain clients, I had no image online, and I barely knew anything about business. So what did I do? Fix all four. Wow. And spent time working on those things. I would wake up early still every single morning, chill like a workday. Put my headphones in, go for a two-hour walk, listen to podcasts, learn, listen to audiobooks, try to build up my education. I do back end stuff. So I could develop curriculums, I develop programs for the company. I'd then go figured out, okay, what can we do to make money inside of all this? We can offer free classes online to pull interest. I wanted to keep pulling interest in the gym because inside I knew that because so many gym owners were just shutting off the world and just waiting for it to pass, that this was my opportunity to pull that attention to me. So I put my out on social media as much as possible. You can go watch videos of like to the point I would teach virtual classes for free online and my parents then. Like, talk about bad video quality and have my phone set up, and I'm like, all right, we're going to do push-ups, guys, or just like workout trivia or whatever. We did all this fun, quirky stuff just to stay relevant. Yeah, but now look at where you are.

SPEAKER_01: 4:54

Yeah, it's fascinating. But look how fast you have to go through that drought in order to get to where you want to be. A lot of the problem with a lot of entrepreneurs, they don't want to. And like you said, coming into it, you thought you'd be green way earlier, and you weren't. You had to go through it. That's where a lot of people fall short. It's like, forget it, I'm not doing this anymore. Dude, I'm losing money. When am I gonna start seeing money? But there's something in you that said, I just gotta keep going. And eventually it turns around, man. And you're going on your third location now. That's fascinating. Hats off to you. What skill did you focus on early that turned out to matter way less than you expected? What did you focus on? What trait that said, Oh, I'm gonna need this, I'm gonna need this. And then it's like, dude, I don't need it. What is it? Workout programs. Really? Okay, explain that one.

SPEAKER_00: 5:33

Designing the perfect program for every single person. Don't get me wrong, you still need good programs, but you over-obsess over it because that's what you love doing. And the longer I'm in business, the more I realize, and because I hear it all the time for the opportunities, they're like, oh, that's actually really true. The stupid, boring work is how you really make money. Sitting down and thinking about this stuff that doesn't excite you, doesn't get you motivated out of bed, but just like uh, okay, how can I increase operational efficiency by 2%? Okay. Sounds boring, but that's how you make your money.

SPEAKER_01: 6:05

Okay.

SPEAKER_00: 6:05

So really just deep down.

SPEAKER_01: 6:07

So my new tiny stuff. Yeah. As opposed to the stuff. Okay, what did you have to I like this? I love this one. Money. Everyone loves cash. What did you have to unlearn about money before you started making better decisions with it? Yeah, debt isn't bad. Yeah, Rabbit Kosowski, I learned that.

SPEAKER_00: 6:23

Yeah, debt isn't an inherent bad thing. You always hear dumpy debt, don't take out loans, don't do this, but it's how you use that money that truly makes a difference. Like Rich Todd Porja talks about assets first liabilities, it's the simplest way to express it. So, even to the point of let's say I'm not an entrepreneur, let's say I'm gonna salary an employee, right? I and make a steady paycheck. You look at how much money you can put into different vehicles. So you take the SP 500, for example, like this is that. If I put money into it, integrated average over 30 years, I'm gonna get 9% increase year-in-year return. 9% for integrated over 30 years. Yet people will take all their extra income to pay more on their house payment to drop a 3.75% APR that we got during COVID. Idiotic.

SPEAKER_01: 7:13

Okay.

SPEAKER_00: 7:14

You could make that difference between 9% and 3.75% just by putting that extra money into the stocks. There's so many other opportunities they were to look outside and say, okay, 3% loan, that's free cash. Exactly. Right?

SPEAKER_01: 7:27

Yeah.

SPEAKER_00: 7:27

Like inflation's freaking more than that. Yep. So I'm not gonna worry about paying that off and use that money for something else. Leverage. Or you get to the other extreme where they think credit card debt is okay. Credit card debt's 27, 28%. Oh, it's poking you. Oh, yeah. It's gonna kill you. You're never gonna get out of it. You're gonna dig a hole, you're never gonna get out of it. So yeah, we've all to learn. Yeah, you have to learn. You're right. But that's something you should obsess over to zero out every single month.

SPEAKER_01: 7:55

Yes, yes, yes. You're right. It catches up with you. Okay, so you have to unlearn that. And then what you it's great because you're talking about credit cards earlier, you pay back later, but people get comfortable with oh, and then it just compiles and it ends up screwing you. All right, gotcha. Um, so what's something you learned the hard way that you wish someone had told you earlier, but you probably wouldn't have listened to? Anything. What is it? Something I learned the hard way that someone tried to warn you about that you probably wouldn't have listened to, but you learned, said, God dang, shouldn't have done that. What is it, dude? Come on, he's laughing. We gotta bring it out. What is it, what is it?

SPEAKER_00: 8:27

Oh man, it's not one specific thing. Okay, I'm just gonna say my wife is that person. Okay, she is very document everything, log everything, track everything, everything in writing. I never did any of that. Really? Oh my god, I everything was verbal, word of bounce, bounce back and forth. And she's like, Don't do that. It's gonna catch up with you. It's gonna smart, man. And it got caught up with me about 25 times before I finally realized like I need to document everything. Oh, yeah, man. And she's like, I told you that eight years ago. You never listened to it. She's alright. And I was like, you know, sometimes you have to hear things 30 times. It's true in order for to write.

SPEAKER_01: 9:04

So people gotta, hey, the iron's hot, don't touch it, you get burned. What made your wife say that though? Like, what is it something in her life or just that type of world?

SPEAKER_00: 9:11

Just the type of person she is. She knows.

SPEAKER_01: 9:13

She just knows exactly log everything, track everything. And does she and let me ask you this does she say that because she knows you're the type of person that gives people grace and leverage? And I trust you, it's cool. Are you that kind of guy? Oh, yeah. That's it, man.

SPEAKER_00: 9:25

I'm a I'm a just uh trust everyone kind of person.

SPEAKER_01: 9:28

Would you say business changed that kind of Anthony? That Anthony's dead, or is that Anthony just personal life?

SPEAKER_00: 9:32

And I now he's Anthony's slowly coming to reality. I lived in a world, something I had to unlearn, where I thought it'd be great to have this awesome team of trainers and employees, and we'd go out after work, we hang out, and then we'd go to parties together, like birthday parties or whatever. And we'd all want to sit there and talk business and become friends, basically. Of course, of course. Yeah, yeah, yeah, yeah. That's shot me in the foot more times than I care to admit, and it's escalated and blown up because I did all that. And I failed to separate the line of employer-employee relationship. There needs to be a line. I learned, buddy. Your employees can go do that with each other, and that's what you want. You want good culture. Come on. But for an employer, I need to separate myself and look at the business as an individual. Correct. And then that way I can run it and make decisions. Because it's not, people take things so personally. Oh, yeah, man. And it's like the it's like, but if I can we continue going this round and continue allowing me to do these things, we're gonna be out of business and everyone's gonna lose their jobs. But they take it to heart, everything to heart. But it's like it's not to heart. Sometimes it's just we gotta stay alive. Yeah, otherwise, the hundreds of clients we work with and all these people's paychecks are gonna lose it all.

SPEAKER_01: 10:53

Yeah, then what? That's why you don't mix the two, man. That's beautiful that you learned that, and that's another thing. That's why I always say be very careful when going into business with friends or family. That's a messy situation.

SPEAKER_00: 11:01

I fired my brother, I fired friends.

SPEAKER_01: 11:04

I've had to go down that line. So your brother worked with you before?

SPEAKER_00: 11:07

Yeah.

SPEAKER_01: 11:08

Shout out to Brother Eamon.

SPEAKER_00: 11:11

That was more of like not an aggressive, like you're fired. It was a mutual, like, of course. This isn't working. We love each other brothers, but I don't think we could do it. Yeah, he tried for me, you know, in all fairness. Yeah, yeah, yeah. I was a bad employer at that point. It was during COVID, and he was truly helping me out.

SPEAKER_01: 11:25

Yeah.

SPEAKER_00: 11:26

So he really tried working with me and be king trainer, filling in holes and stuff. But that's dope. Part of it, like it's hard to tell family what to do.

SPEAKER_01: 11:35

Oh, I'm telling you, yeah, man. And friends. I don't know if you ever did business with a friend, but it just had to let go of friends. You see, it's not easy. And a lot of sometimes you just gotta walk your own path, man. And be and then when you walk your own path, because it's such a friendly environment, everyone's making money, everyone's happy. You slowly start to creep past that line of let's start being friends. Like you said, let's go out, let's have friends. But it can mess you up, man. It starts to get personal, be rude, whatever. They're late now. Because, Anthony, we're cool, dude. We went out last night. They come late to work, they take advantage, and it's like once you separate yourself as much as you don't want to, because you may like someone's personality that you hired, you gotta say no, dude. Like, let me create my own friends outside of it, and it's something I had to learn. So I'm glad that you learned that. And folks, I hope you can learn the same. Let's go to the next question. What did you believe about failure early on, and how was that belief changed now?

SPEAKER_00: 12:19

What did I believe about failure early on? That changed the whole complete concept now. I thought failure was finite. I thought failure was the end. Oh wow. It's not. No, it's not at all. And I thought that if I fail this business and it doesn't work out, like that's it. Screwed, like, I'm back to square one. But it's not true. Because the one thing no one could take away from you is what you learned. And I've made it this far. So it would take me 10 times quicker to get back here for my new business. Really? Oh, easily. I know exactly what to do now. I know what to not work on, I know what to work on. But those are all lessons I had to learn along the way. Which is why if you take me and you and we start a business from scratch, I'll probably beat you in a year than you would beat me or just anyone else in general. But same comparison, take someone like Musk, take someone like me, make it supposed to start at zero. He'll blow me out of the water exactly where you could be. Because those skills like that you learn and adapt, you can just be with you and quickly move up. You've already, they've already passed level 100. I'm still chilling at level 10. But I'll beat everyone below level 10 and get there quicker and escalate. So failure is not permanent. Does failure build you confidence?

SPEAKER_01: 13:33

That's a powerful question, right there, dude. Because they can either destroy it or it can build it. What does it do for anything aiming? What's it do for anything aiming?

SPEAKER_00: 13:41

Initially, yeah. Destroy it. Wow. But I don't let things bother me more than that day. I go to bed and say, I'm gonna wake up a new person. Kind of ties into that story of being younger, right? Yeah, yeah, yeah, yeah. I'm like, no, I know this isn't forever. Yep, yep, yep, yep, yep. So I am full of my reactions. You can ask some of my employees, I'll get overreactive for things all the time. And then I step away, sleep, and wake up. I'm like, okay, here we go.

SPEAKER_01: 14:07

This is the answer. That's good, man. That's that's a power. That's that's good, man. A lot of people can't do it. It lingers on them, and it eventually can change your personality and outlook on things. So it's good that you're able to put an end to it. That's really tough, though, man. Hey, quick question, a little off. I think this one, how do you separate your personal life from your business life? Like, do you bring these personal something, whatever, at home that's bothering you? I already explained before, it's the same.

SPEAKER_00: 14:29

There's no difference. And branching into what I've talked about before, the skills I've learned as a business owner branched into a personal life more than anything else.

SPEAKER_01: 14:37

I see what you're saying.

SPEAKER_00: 14:38

And it's made me a better person.

SPEAKER_01: 14:40

Okay. I like that. Anthony, tell me this. What did you what did you have to what did you have to unlearn about working harder versus working smarter? What's your thoughts on that? I got mine. I'll tell you mine, but what's that?

SPEAKER_00: 14:52

You mean working 80 hours a week and getting sick extremely often because you're working here, it was just like no sleep, low immunal compromise, all that. Oh man, when I uh tell me, dude.

SPEAKER_01: 15:01

Tell me.

SPEAKER_00: 15:02

When I first started, it was where were we? Were we pre or post-COVID? We said a restart, obviously, for COVID. It was post-COVID. I had no money, went through a shit ton of everything. I literally worked, and you could ask my wife, I would wake up at 4 15, I'd be out the door by 4 30, I'd open the gym up by myself, I'd work from 5 a.m. training clients to noon, I'd eat, go back to training clients till about 7 p.m. Lock the gym up, and then about eight times a month, go out marketing to chamber events, and then wake up at 4 o'clock and do it all over again. And the reason the gyms have such a high failure rate, the number one reason is the time you're open. Like most businesses are 9 to 5. You can get away with working Monday to Friday, 9 to 5, and it's fine. For us, 5 a.m. to 8 p.m. now where the hours were open, Monday through Friday, end open weekends, end open holidays. So you have to, it's so much more demand and presence you need to be here. And I got so sick after doing that for three and a half months. Like probably the sickest ever been in my life. It took me two and a half weeks to recover. Oh my god. And it was a slap in the face, like, okay, I need help.

SPEAKER_01: 16:11

Yeah, yeah, yeah.

SPEAKER_00: 16:12

So working harder isn't always better. It's working with leverage. Which is essentially working smarter.

SPEAKER_01: 16:20

I think I think you need both. I think you have to be smart enough to know where to apply the hard work. Working, yeah, go ahead.

SPEAKER_00: 16:28

The caveat of that, once you hit a certain stage in business, you have to be smart enough to know when to lay off. Because we have too many operational loads and too many changes. The part of being a business that I'm learning, this is the lesson I'm learning this year.

SPEAKER_01: 16:38

Yeah.

SPEAKER_00: 16:39

Stay away. What the business, let's the business cook. Let people get comfortable. It's like learning a new routine, right? Let's say you're learning to ride the bike. The first time you ride the bike, it's super freaking tough. Second time a little easier, third time a little easier. It keeps getting easier until you don't think about it and you're testing while riding on your bike, right? And you just pick it up. That's people. I changed something operational to my business, they're stressed. Things aren't going operationally smooth for a little bit. They gotta take time to adjust and just start getting easier and better and better and better. So when do you know it's time to step away? After you make a change. Unless a change is like the building's on fire, like stage nine or ten catastrophe. That's when you step in. Otherwise, let fires burn. Let them burn. Dude. And that's what's scary. You let the let people figure it out. And it's been extremely tough for me to do that.

SPEAKER_01: 17:38

That's why I made that sound that ah, the fire burns out. Like that's not easy.

SPEAKER_00: 17:40

I was Mr. Fixit. Yes. Because you don't want your business to fail. Eight years. Mr. Fixit, I dropped on everything. God damn. This my promise to myself in 2026 is let things burn. But what if, you know, what if the ultimate, you know what I want to say? What if I'll never learn that that employee belongs there. And I'll never trust trust to that employee that I believe in them. If I'm constantly fixing every somebody, it's always Anthony. No, it can't be Anthony.

SPEAKER_01: 18:06

This is beyond Anthony. Yeah. You'll never be able to scale if you don't step away. You can't be an operator, dude. You will never ever reach that level of success if you do not step away. But there also has to be a certain level of confidence. Now I can. He's a smart enough to know that.

SPEAKER_00: 18:19

I don't answer the phones. If I'm in the gym and the phone's ringing. Oh, really? Yeah, I won't do it. Why? Let him burn. Let him figure it out. It sounds silly, but I can't get caught up in those things. But at the same time, you're observing.

SPEAKER_01: 18:33

Oh, it's broken. Yeah, this guy's walking by the phone. Wow. I see. I see. Okay. Wow. It's pretty interesting. Anthony, final question. We have so many, but this is great. We love it. Final question. What did you have to? Oh, there's a good one. Yikes, guys. We're stuck in between two right now. Really? You think we're gonna do two more? All right, Anthony's ready. What did you have to unlearn about control, delegation, or doing everything yourself? Would you kind of just explain that? All right. So what belief about being ready did you have to let go of to move forward? Oh, that's sick. That's sick.

SPEAKER_00: 19:11

There's a term in um SaaS, which is like software companies. Okay. They call it the MVP model. Okay. You hear that? Yeah, yeah, yeah. So your minimal viable product. You actually want to put out a bare bones product and not obsess over fixing things and making them perfect. Reason being, because you might spend days and hours making something perfect, but the market don't want it. Then what? Oh, you're better off putting out a minimal viable product, seeing when market clicks, and then adjusting to that and then making it better as you progress. Okay. And that's kind of think about our story. We started as everything. So we were a market fit and then made that better, made that better. But now our personal training is unmatched, right? So that's just taking a middle viable product of personal training and us scaling it to a point that no one will catch up. MVP, guys. MVP. I want to talk about. One more lesson. Yes, sir. Because when you asked first asked the question about something I had to unlearn, it's what came to my mind, but we never got to it, so I just want to address it. Okay. First, I love your dad. Mr. Ayman. But my parents and other business owners, so it's not just them, especially mom and pop business owners, get stuck on a belief that you need to hide things from your employees, from everything, to the point, like, for example, how much money the business makes, how we make money, how the systems work, how everything operates. Tell me what that one. And I believed it for a while. But it never felt right. You know why? Like you ever sit there and talk to someone and they're not disclosing everything, you feel like the hiding stuff, even though it might not be important, it bothers you. Like, why don't I trust this person? And it builds up in the employees. And then you start getting negative culture. I'm like, this doesn't feel right. And I just like, oh, what it's what's going on? Like maybe if I opened up everything and I show my employees everything inside out, like, go ahead and copy the business. Maybe I'll get more output from my employees and maybe I'll get more buy-in. That's what happened. Really? And here's the crazy part. Yeah. What's the con on on this? Yeah, I mean, I can list a few, but let's see. Number one con, everyone always says. Well, what's preventing them from leaving and doing bingos and taking your advice?

SPEAKER_01: 21:28

I mean, bingo. That's what I was gonna say. What do you what do you go for it?

SPEAKER_00: 21:35

I don't care. I don't care. What the why not? Yeah. You know why? No. Good luck going through what I went through for the last seven years. You think you're gonna open the door and be able to go do what I you want to go through that shit? Be my guest. You're right. You know what? You'll be a better person at the end of it, and you're gonna freaking suffer. I don't care.

SPEAKER_01: 21:58

I don't care. So your lack of care comes from you knowing 90% won't make it to where you are. How many people go through what I went through? Because that's what happened to me. There's a lot of people trying to learn my skill set, and and you wow, it's funny, yeah. Because now thinking about it, I would do I used to do the same thing. Don't teach everything because this guy can come, take your clients, get better than you. Then later I changed and I said, you know what? Because one of my friends used to tell me, always said it, shout out to Jeff. He always says, Coach, don't teach them everything. Don't teach them. They're gonna learn how to do it. I said, dude, you don't understand. The video's already out there on YouTube. The education's out there. You want to learn how to do what I do, it's out there. But guess what the problem is? 98% of people won't do it because it's the work ethic. They don't have it. You're not staying up 16 hours like me, then sleep for three hours, get up and do it again. Try it for 12 years. You're not, they just can't do it. So it's now I understand where you're coming from. You're not afraid to teach them because one, you want to build trust. That's first and foremost, which is a beautiful thing because 98% of employees are not gonna do what you do. They're not telling all the secrets. Two, you're not afraid because you know your real work ethic and the trials and tribulations that you went through was for Anthony Eamon. A lot of people can't do that. That's why there's a very select few that can own businesses and be leaders, but there's a lot of people that follow. So of those that try to go down the same road, good luck to them.

SPEAKER_00: 23:14

And what makes it even crazier? They're less likely to leave and take your employees when you teach them everything. You know why? Why? I'm gonna use myself as a perfect pitch-point example. I was that arrogant personal trainer. Well, that business is charging$150 an hour. They're only paying me$25 an hour. So they're pro I could profit$125 an hour. And I opened my own business. That's what I used to think. Arrogant Anthony. Yeah, like and I opened my own business on that belief. And then it was like, oh.

SPEAKER_01: 23:51

I didn't understand why the business still makes no money after that. No, but you would no, but then again, now that you said that you were that person, but then you did it. So that doesn't mean not every minute takes it. Let's go.

SPEAKER_00: 24:03

Let's go. Because they hid the numbers from me. Oh. So my argument is that they showed me everything, like they're peeing the hell. And we were like, you know, man, that ain't for me.

SPEAKER_01: 24:21

So you don't just mean show the numbers to show the profit. I'm gonna show you how bad we're doing sometimes and how hard it is. Because then you're gonna say, forget it.

SPEAKER_00: 24:29

I sat with employees and showed them my numbers from like 2020, 2021. Yeah, like this is what we were doing.

SPEAKER_01: 24:34

They go, that's not real. It's like, no, man, that's real. You gotta start telling them the bean story. How you were counting the cans and when they hear that stuff, they're like, forget it. Because most people don't understand, dude. When you make money and you're when you're trying to build a business, everything you make has to be reinvested in that business in order for it to grow. Dude, you spent your wedding money. Dude, he spent his wedding money in order to make this business work. So that's my whole point. A lot of people are not gonna do it because they're not willing to sacrifice any little money they make, they spend on themselves. They're not willing to understand, wow, I made$10,000 this month or whatever the case may be. We need more cameras. We need this, we need that. They don't want to do it. It's like I made$10,000, but I worked hard. I deserve to enjoy a little, and that's why eventually they fail. It's the discipline. That's why. Anthony, pleasure having me on. I appreciate it, man. Another valuable lesson today. Yeah, which I have unlearn and learn.

SPEAKER_00: 25:25

Yeah, I appreciate you doing this with me. Guys, I hope you enjoyed this episode. If you like this kind of stuff, ask some fun questions like this. We'll do it on the show, we'll spitball it. And until next time, thank you for watching. Don't forget to like, subscribe, share. See you next week. See you next week, guys.