Entrepreneurship Gets Lonely Until You Build The Right Circle

Yaw and I break down the reality of entrepreneurship and the loneliness that can come with it. Even when you’re surrounded by people and things look like they’re working, it can still feel like you’re carrying everything on your own.

We talk about building the right team, understanding that not everyone will care the way you do, and how to find the right people around you who actually challenge you and hold you accountable. We also get into how your perspective starts to shift as you grow, in business and in life.

If you’ve ever felt that weight or questioned who’s really in your corner, this conversation will hit.

Transcript

Why Entrepreneurship Feels Lonely

SPEAKER_01 0:00

The Anthony English show. Today we have a topic that I'm wanting to talk about because it's something we don't talk about in this industry. You hear all the yeah, yeah, yeah, do this, work hard, be successful. But Ya was talking me pre-show and it gets hit hard. So I I know it would help help a lot of other people watching this, so please feel sure to share the show. But that's loneliness.

SPEAKER_00 0:28

Is being an entrepreneur lonely?

Build Drive With Incentives

Business Friends Not Employees

Better Rooms Than The Chamber

SPEAKER_01 0:36

I think initially on your journey, it's gonna be. It's gonna be. Um, because you're picking up skills and traits that you have to learn in order to be successful as an entrepreneur. And a lot of people that you're or that are in your environment, if you don't come from an entrepreneurial background, um, your friends, whatever the case may be, not a lot of people that you relatively grow up would want to be entrepreneurs or even know what that is, um, they don't set out to do the same thing. So it becomes lonely. Doesn't always be lonely, though? Isn't it inherently the skills and work you have to put in make it lonely? Um give a point you said pre-shout, but in the beginning you're working a lot of hours, you're constantly trying to perfect your craft. So even if you had someone that was a permanent person that could help you for a filled out order or talk to some belt, you don't have time to talk to them because you're so focused, they're so so focused on their bane. So you're still gonna be stuck by yourself. Yes, who that's that's the that's outside of the your your your business. Of course, of course. But you focus it in your business. You don't have to, only if you find someone that has a similar, not the same exactly it's hard to find the same inside, but a similar passion and fire drive that you have that's in your business. It's getting those type A employees, like you were saying, those A employees. You gotta find those people, those managers, the people that that bring more to the table that are kept creative ideas. And I thought of something. Yo, what if we try this? That's what peels the fire. That's what makes you feel good. Like you don't just care about But do you think any other employee even right now in your current state or my current state cares as much as you do about your business? No, I don't think anyone ever works, because you you created it. Of course, it's you it's yours. Here's the thing: the game changer. What you offer people will create that change. Plus, up it's all incentivized. If you offer certain incentives, people's driving passions change. Per explain that. Okay, so for example, um, if we get people that are of just you, but whatever. Anthony's giving a speech to the team, let's talk to C. Guys, this is what's gonna happen. I feel like the morale and just the the will and energy overall in this company is dead. We get people that are coming here just for a check. That's what I feel. Prove me wrong. Just incentivize it. Prove me wrong. Anyone that makes, brings ideas to the table and helps this company do X amount of numbers of dollars this month will get this. When you incentivize things, you get. Even if it's for the wrong reasons, because they want that incentive, that's where the passion and drive grows. And then you you you scope and say, okay, well, this guy, eventually you'll find out what I'm trying to say is eventually you'll see who's doing it for just the incentive and who wants who's doing it for the mission. But you have to incentivize things. How what are you offering people to allow them to want to come to work, to create that will in them, to want to work for you and and see beyond just the dollars? That's that's where it comes from. And I think as an entrepreneur, as you grow, as you meet more people, you eventually run into people that are very similar to you. Right, but you can't be friends with your employees. Yeah, but that's too new world. I'm not talking about being of course, no, so no. Uh how do you you still feel that as an employer? You might so I understand. Okay, so you still might have, or maybe that helps them browse my business, and I get that. But there's still that loneliness of taking the road by yourself. I understand what you're saying now. Okay. Yeah, you're right. You can't. You need business friends that you need people that are in the entrepreneurs as well that you can talk to. You just need that. Yes, I understand. Now I get you. Yes, not in the business, but you need people that are like-minded. This is what business events are for. You go to business events, networking events. Hey, I'm trying to get the seven figures. I make seven figures. I'm trying to eat. Oh, well, what business did you get? And then you trade ideas. You need people you can talk to to trade ideas off of. What do you think it is? You need people that are not gonna give you yes or are they gonna tell you no? You need people that you need that circle, you know. How do you find those people? Now we can dance. That's so generic, right? So let's let's let's go back. I mean, right? Where is it? Anthony started this company, y'all started this company. The first place you go is what? Everyone always tells you, go to these chamber events. Yeah, yeah, yeah. Go to the chamber of commerce, local business owners. You want to feel unmotivated, go to a chamber. No offense, go to a chamber of commerce. Because no one's an entrepreneur. Everyone's a business owner. Okay. Express that distinction beforehand. So so here, so here we go, though, but I'm not talking about chamber commerce is free. Yeah, it's like a hundred year. Oh, it's like basically. All right, we go chicken chick. Depending on what you're paying, is going to tell you the type of crowd you're walking into. Okay, you did get wrong on it? I I I understand that, but then you said you go find these coaches. Let's. I brought I dream gym launch. What is it? Gym Launch. Okay. Kong was a big company he launched. I was a part of it for two months. I learned a lot initially, but then again again. No one was in my boat. What was it? What is what is that phone call or net? What is that? Oh, it was a group of gym owners that they helped market and also supplied support for like a one-on-one coaching. And then it was in-person events. They had one huge one. They invited everyone down. Homose came on and did a presentation and stuff like that. It was great. Like I learned a lot. But then fast forward a year, they're like, okay, this year we're gonna go to Manhattan, we're gonna invite our top eight germ owners across the entire country, and we gotta birth. So I go to this event, and they're talking and they're like, I'm getting some good ideas. And they did something that didn't sit right with me. What ideas do you guys have? And it's not like what ideas have to help each other. It's what ideas do you guys have so we can monetize off? That that's what it came across. Oh no. Oh wow. And I saw it. So we were number two, and there was a company that was number one. So I twofold. One, wanted to talk to this company more than us. Like, hey, what do you guys do differently? Like, let's they got the cold chauffeur. The arrogance sit in. Yeah. Then the second side of that is the ideas we gave, they're just like, oh, I just want to take that. And it wasn't given anything back. It was a collaborative, yeah. And then those the people, like, I'm there, right?

SPEAKER_00 6:55

I don't really know these people that well. They went out to dinner and didn't even invite us. And it's like, cool.

SPEAKER_01 7:03

Okay. Fast forward to another company. Same scenario. Like, they're about to be a little nicer, and then but I'm I'm not feeling that sense and come out are you looking for it? Well, guess what? And then you know why? Because you're going to events in which the same that you have the same people in your industry. It's gonna be comparative. Hundred dude, I do what you do. Do you think I want to tell you my ideas? I want to be you. And if I'm I'm making more than you and I'm doing badly watch it, that's not that. That's you gotta go to make you gotta go to events where it's different, it's diverse. I do real estate, I do plumbing, I have eight bills. Oh shoot, what do you do? Entrepreneurship. So you what are those specific events say from go meet those specific people? I mean what what oh I don't know, Sim, but they're there. You go to a bed. Where's God here to tell that story? The voluminess? Yeah.

SPEAKER_00 7:52

I'm beyond too.

SPEAKER_01 7:55

You know, you know what kills the loneliness for me, man? My kids. If you if any entrepreneur understands what I'm saying, my kids. The love for my kids overpowers that feeling of loneliness. It it the drive fits overpowers it. I gotta get back to it. Forget about lonely, do work. And that's the for me, that's what does it. I mean you ask kids before or after you started your business. Uh, read after, but literally, literally right. Okay, so that uh that makes sense, right? I agree. My kids, fix that boy. Yeah. But prior to the case. I mean, I was doing it prior too, though, but I didn't. Because I had years in between having kids and doing the business? Okay. It was a hard road. I had like three years. But I wasn't- I didn't really hit off until after. I would hit the press the states. You know why? Why? It's the purpose and why. I had a purpose in why. Yeah, but the why becomes greater when you have your kids. Yes. It's because there's no why that will ever you want it, you a single man compete come uh competing with a married man? Guess who wins the married man? Oh, yes. A man with no kids competing against a guy with kids? The guy with kids gotta get over that home. Why? Because that thing that takes him over that hill is those babies. You don't have it. You're not gonna be right, but it's I think I'm just explaining what's wrong.

SPEAKER_00 9:15

Okay.

Partners Can Break The Dream

Lonely Can Mean You’re First

Standing Out Through Story And Trust

SPEAKER_01 9:15

No, I mean I get it. My kids, my family, my wife make me extremely happy. Correct. And I am happy. I'm looking for that person that can push me better. That's the loneliness. Outside of that, you say, outside of that. Outside of that, I'm looking for that person that's gonna challenge me, push me, help me. Like, let's go, like, let's do this. Oh, that's just a general friend now. Now I understand what you're saying. That's I core. I have a general friend. I have a great general friend that will be there for me in a drop of a diamond, help me. Does he push you? Does he really push you? Does he say your aunt, what you don't say? You're only three dollars work or your aunt, listen, I got these disorders. I want to hear yours. Do you have someone like that? I yeah, but it's different because he's he's not a header. Okay. So you d so you you know what it sounds like then, right? You have a mentor? That's it? I can't try to pile the That's what you're missing. Right, but it keeps trying to find one. I can never find someone that fits. So boys to what are some that you found that you you found that didn't. The only place I end up having to go, these coaching companies that are offered to find a coach. Like in order. But yeah, but Andy, you don't need you this is business at the end of the day. You don't need to find someone in the fitness space. So where do you find a door? I mean, there's a whole bunch of. You have to pay, obviously. Oh, a star is off. Yeah, you have to pay, but that's what I'm saying. There's a lot there's a lot of programs, different motivational speakers that do Saturn figures, A-figures. I the way I came across my metro is my work, my field. I don't want to say any names. I'll tell you off camera, but um, there's people that you interviewed that are very wildly successful. Maybe you're not looking at it from that scope or that lens. That can be a mentor, dude. Just because it's not in a fitness space can be cool. You get what I'm saying? Core. So something that could be the guy that points things out. Like, well, you're not fit space, but damn, I'm learning a lot from this. My mentor's not in film, you know? So I think the re what the thing with you is you're you're specifically looking for fitness spaces, gym coaches, people that open just which makes sense and alliance with your mission goal. How do you expand gym? The palpability of failure is high in this field. So that's why you're looking for people. That um, I think it's$40,000 a year, the average gym owner makes whatever it is. So that's what you look for. People that are well, they say, yeah, put it out there. 95% goal in the first year, second year, such. So that's why you're looking for people in there, because if they did it, they beat the odds. So I want to stay in that space, but sometimes you have to walk away from it. So it's leading my industry as a whole, as far as mentorship. As as far as mentorship, yeah. You find some of the real estate. I mean what about the thing most people go to? And this is what initially sparked us partners. Partners in a sense of a business partner. Yeah, I went down that route. Explain. For me, man, dude, uh. For some people it works out. For me, it didn't work out. Well, here's a few things. It's very rare and seldom that you get two business partners that work sane in terms of work ethic. Rare, man. Second, um get a partner's like a relationship, it's a relationship. Literally, it's a relationship. Um, a whole point of relationship is supposed to take you somewhere. Sometimes these relationships don't, man, with these business partners. You get business partners that steal, you get business partners that have ulterior motives, they want to build randomly, you man, and build their own. Um, you know, it's a lot. It's it's that that joint venture. It's it's just it that's that's this is what leads to entrepreneurship being lonely because it's really tough to find a business partner, and those people that found them are very lucky. And the whole point is supposed to be a puzzle piece, an S fit. Your business partner's supposed to be better at you, it's like dude, you need to look for a business partner in general. You're starting out from scratch, it's even worse. So I'm gonna be honest, because I had no one in my family around me that was entrepreneurs, I set out to get anyone to be able to squad, my friend. And sometimes you're forcing people into these career fields or forcing them to be passionate, and they're not. And that's what leads to disappointment because you're trying to force this person to be a manager of your gym. You're pushing so much responsibility in them because you want them to be what you fall in love with the potential in person, and you force it to be a partner or manager and only, and their heart's not there, it's not in it. Do and you end up then falling short, and the disappointment falls on you. Like, damn, I'm disappointed. But it's really your fault. You you're for don't force people. Naturally let Cuba fall into place, and that's what I learned. And that led to me being alone for several years. So, as an entrepreneur, if you're not be if you're not prepared to be lonely and be alone and walk this journey, this is not for you. Any woman or man chasing success has to prepare themselves for great disappointment to be lonely. It's a road less travel. Not a lot of people in that road, dude. Entrepreneurs are owners. You're a leader. They're not okay with losing. They're not okay with failure. These are people that move the world. Amazon, books online, who's heard of that? He ch you're revolutionizing the world. You understand that? You're changing the world. That teaches a great human being to do that. This is not normal. You know what's wild? We had a I won't say his name, but he's a famous COO. And he interviewed us because I was trying to find a high-end mentor. I explained my business model. He goes, Ah, that doesn't work. No matter me. And a man was on the phone call with him. We got off, and we're like, wow. And then Anna and I treat mentality over the last couple weeks is like, we're in such a unique position. Like most gyms, like just so you know, they make money, but in one or two days, they go big box and they get hundreds of clients in the door. Correct, keep them cheap, forget it. I plot it. Okay, yeah, yeah, yeah. The other model is semi-private. You could charge$67,$60 to$70 a person, get four people in at once, or five people in at once. Now you're making that on one single session, but your gym's closed the rest of the day. The operational load is nothing. So you can go bare bones employees, because that's where you lose most of your money in gym rashery, have four or five. Now you're making a short time like$100,000 a month, but you're only paying out 20, right? Because you're still a bare bones stride. That would be like F 45, Orange Theory. Those that's how those companies grew so playing. You know what? None of those, none of those things do. Come on. As a business model, one-on-one training. There's no company that does one-on-one training right now as a model. The only other big company that got there was the PTI, it was a personal training institute, which went big franchise and got killed from label costs someone in business thought by PC. But like they didn't have open gym, they didn't have high-end training, it was still just part-time employees running the business. No one's try what we've tried. And it's when you really look at our model. Like Amanda will come to me and just say, like, are we in the wrong industry? We're doing the wrong thing. And I go back to exactly what you just said. No one's heard of them selling books online, and that's Amazon's creator, right? No one's heard of their personal training company being successful. Correct. No. It doesn't exist. There's this model does not work. We found a void. We're trying to fix that's why it seems that's why it's so hard. And that's why it gets so lonely. Because no one, they all say just do something else. Hey, but guess what though? So now looking at it from that perspective, that means Anthony, if it's lonely, it's good. Does that make sense? Because you're doing something no one's ever done. Meaning there's a problem that existed? No one's ever got this prior 101 training that redefined offers. And you solved it. You solved it. Dude, that's amazing then. We didn't solve it. We're not picking No, now you're not somebody's public. Correct. But you solve yourself. Do you have members? Yeah. Then we solve people's problems. And you're continuing to solve people's problems so you can expect loneliness. Because you're going down a road, there's no other man on it. Of course it's lonely. You're gonna be a thumbs up for days, waiting for rise to come by, somebody's coming. That's amazing. So is that the problem? I chose an industry and positioned inside the industry so you meet you didn't choose an industry, fitness industry. You chose a problem that no man or woman dared to solve because they thought it was just impossible to solve. That's a gift. That's incredible. I told you what Jeff Bills was called and said, dude, I'm gonna put I think to his parents or something, I'm gonna put books online. Said you're not. Who the heck? Who's gonna put books online? He did it. He chose a problem that no man dared to solve. It's impossible to solve, but I'm not even gonna look that way. He did it, he said, I'm gonna do it. He did it. And then he was do the same thing. You do you're solving a problem. So of course it's gonna no one's gonna get, but slowly you'll see people, and it's okay to be the first. Because the first is usually the one that's always remembered. Anyone comes after you? Oh, yeah, you're trying. Anthony did it. He that the Mac, he the face of personal training jobs. There's no one that's done it. He's the one. He's a father of it. How are your kids gonna perceive you? How? My dad's a one of a kind. That's the whole point. As an entrepreneur, you don't want to go down a road where everyone's traveled. Black, because of course, it's Slim Pickens, dude. How much money are you gonna make if everyone's done it? So you you just stand out. I have to solve problems. And then I make money in return. People give you money in exchange for your service. So it's okay to be lonely if you're doing something no one's ever done. You just have to surround yourself with a teen slowly. As I always say, as a wolf, you each individual wolf in a pack has to learn how to hunt. But how does Yao, yeah, Mitchun self-down, just solve a problem that doesn't exist? Sorry, I think you how does it reflect in your company? Yeah, well, so reflect back. So you have your company, right? What problem are you solving that no one else has solved before? Dynamic storytelling and moving people. Rebels of how simplistic it can be. That there's no one doing that. Dynamic storytelling and moving people. Pull at people's heartstrings, man. That's the niche that I could do it and doing it better than anyone else. Sometimes you don't have to recreate the wheel, dude. That's another thing. There's different entrepreneurship is different roads. You could choose this route where you're doing something completely new, you did that. You could choose this route where everyone's down, everyone's going down that road. There's been cars before, right? But then Elon Musk is born. Tessa. He outperformed it. You can go down a similar path, but then stand out and do the best at it. People don't tell stories. People do you had other videographers before. What happened? You point one point. Prove it. You had other videographers with it before. You had Dyser Doon film. And now let's go even further. Let's say you had someone with my skill set that knew how to do the cameras and all that stuff. What do I bring to the table is different? Creative ideas, direction, learning how to I'm all in one package. And it's hard to find people that are like that, and not more so that are passionate about it. The heart's involved. Do you know what you do differently in my eyes? Yeah, go ahead. What do you what do you think it is? For me, I mean, for my clients, what they always tell me is my heart's above. When your heart's above, no one can if you if your heart is generally involved in what you do, you'll stand out amongst most people. Because things just naturally come to you. You're taking my step for her. Um specifically, what do you think you do that I see as different and unique? Problem, Solly.

SPEAKER_00 20:50

No. What is it? What the heck is it?

SPEAKER_01 20:56

You're doing it right now. I'm talking about Edward. You're on what side of the camera? Oh. Where are most people? Oh I didn't look here like the crap behind. Really? Really? How but what the how? Like, why does that stand out? Because that's not pro that's not primarily what I do here. So what that's the number one reason you're here for my eyes. You do a lot good, don't get me wrong. Yeah, yeah, yeah. But that's that rand geek. Huh? Never thought of it like that. Being it like being in front of the camera? Why why? Come on, why would a couple of reasons. Number one, if you're in front of the camera, it is now direct reflection on here. So meaning you trust your quality enough to put your face on it.

SPEAKER_00 21:53

S D Oh. If you were If you didn't trust what you did, you would never be in front of the camera. That's right. I'm freaking true. Okay, yeah. Number two, you're willing to go in front of the camera in a brand that frankly is not that big.

SPEAKER_01 22:14

Right? And again, scheme of things where like this little tiger peop. So you're not, you're actually even willing on doubling down on something that is so tiny, you're strictly going off a potential. You're not joining people who never ride the bus in the right direction. You're going all the way back. You're saying, no, no, no, no. I want to get you there with me on it.

unknown 22:34

Damn.

Testing People To Protect Standards

SPEAKER_01 22:35

God damn SD. I didn't feel like that. That's how I see it. No, no, you're right. Yeah. Well, I get it's it's I'm not here for financial reasons. Yeah. You're 100% right. Yeah, it's more so- I told you when I first met you was what I saw. I just wanted to talk to you. What are you doing? And then I heard your story. Yeah, it's a whole bunch of stuff. So we align in that sense. Well, I think about it. Until the day you agreed on coming in front of the camera, always thought you're running for the money. Really? Of course. I had to trust issue, is it not? You have to build someone's trust. You're talking about, oh thank you for being frank. Of course. So let's get into it. Because it's a good episode, I guess. So what made you think I was only in it for the money? Is there something I say or something that people say? That's it, this guy only wants cash. It's less specific to do with you. It was more specific what how we're being treated at that current time with a bunch of other previous employees. Okay. Which were definitely just in it for the money, and then we find out. So it was this we're in with a state narcine.

SPEAKER_00 23:30

Yeah. Same then. Reading through it. And I've learned I learned this with pre- different employee that wasn't you.

SPEAKER_01 23:39

But I had you in the wrong position. Right? Initially? When you came out, I'm gonna take on XYZ, blah, blah, blah, blah, blah. And I wanted you, we said that about your partner, right? You were trying to pull someone into something. Oh, that you saw very potential in, yeah, but their heart wasn't in it. Correct. Was Yao's heart and correct KPIs? No. No, no, no, no. Exactly. It wasn't there. Yeah. Right? So that's why. Like he's doing that part just for the money. He's doing this just for the money. So you sense state. Yeah, sense. And then when I came to you and said, no, I want your video and I want you to just kind of stick a step back on the other stuff, because I think that's where you belong. And I was like, I'm gonna test him by having him come on the show. Well, like, how was that on the show? You were getting a couple of uses, but I wanted you on all. Oh, okay, okay, gingy. I wanted you to be perverted factor on the show, and you didn't even break it out. You said, Yeah, of course. I was like, oh, okay, I guess.

SPEAKER_00 24:37

Oh, that's smart.

Stop Praise And Demand Critique

SPEAKER_01 24:41

So, and that's another entrepreneurial trait. So, Anthony, do you you test people off? I guess. You can hold on, you test people. It's all you depending on who you ask a really good trait or a really bad trait. Yeah, I don't think it's bad at all. How? How do you know who's you know what happens when you're just in it for the money? You know what happens when they get the money right or they don't think that they leave you. You know what happens when the money goes down, Anthony? They leave you. My employees, we had a conversation about this four days ago. We were on a call, I was going over cleaning quality. And this is a silly example. And I said, I want you to know, for three days, I left the dust ball in the sales office. I told myself I'm giving it three days. So I'm gonna say that it would cleanse this. And it was never cleaned. That's quality on you guys. Oh wow. And then one of my boys looks at me and goes, Damn, man, you man, you do that stuff all the time. You did a perp. So you always test. Always. Nonstop, nonstop. Let me ask the entity testing people do they eventually scare you because you're afraid of them failing and then you're revealing something to you that you wish you never. I test them to the point they prove themselves, I know I think it's just uh. Okay. So you do to a certain extent, correct? Then you stop. Yeah. Are there employees that you still test that have been here for a while, that have been here for a while? Oh, really? So they didn't prove themselves fully to you. But there's certain are there employees that I dude it's also, it could be you prove me something in like your clearing as tens. You could prove back correct, I'll stop testing on that. Oh, but maybe now it's referrals, or maybe now it's training quality. I see what you're saying. So I test in different aspects, but you'll never stop testing everyone. No, so how else do you grow? And I I think that's part of the reason. And I know we've talked about this, but like I'm my own worst crit critic. I think I am the dumbest, slowest person. I think it takes me a long time to learn this, and I want people to rip me apart. That's what I want. I look, I love it. Why? Because that's the only way I can grow. Get better. I freaking hate when people say, you know how good great you are. I was like, you stop. I don't want to get here great and wanted to grow. I want to get better. I don't want to hear I'm doing great. I don't want to hear I'm doing awesome. You know what? I'm nowhere near my goal. Stop telling me I'm doing great. I'm not. I might be doing great to your standards, but to where what my goal is, I'm nowhere near. And hearing I'm doing great is just gonna slow me down. Tell me who in your life does that? Everyone. No, who in your life rips your car? No one. You don't have that. Sour? My wife is the only one my wife holds me to a higher standard than most other people. But not to the extent of the business side of it because she's not in love with it. Okay. Does Amanda She definitely Let's click that promotion thing we talked about, like the previous episode, Doddle Shatter for that one, right? Amanda's in her job, and I specifically told her this when I first put her in it, because she's a critic to me. She'll call me out. That's that's when pain is me. And I told her initially, I was like, when because she was a trainer. I was like, you don't like you like training, but your heart's not bullying in it. Like, you call my bullshit out. I need you next to me. I mean you're telling me you're an idiot. Don't do it that way. I love people like that. Right? Like, that's why she moved up so quickly. And like my other employees are like, why did you take someone that's barely worked for you and bring them out to the highest position of the company? Because she told me how it is. So as an entrepreneur, you so Anthony, were you ever emotional there? And it meaning you know, just critical about how people think about you, what they say. Mary, how are light for up to the point of the suicide? Okay. After that. Because when you're the business, you cannot be. Correct. So it was up to the point of the suicide, it was extremely emotional. Then at that point, I w I had ups and downs. I started caring about I were I cared about too much what people thought of me, even in in college, but to the extent like I was the guy who were light. And then when he did get my way, he got upset. And usually that was bothered on drinking. But yeah, I always I always die with send people sent up orally at me. And then I owned a business. I had a greater purpose, I stopped giving a fuck. You so let me ask you, right now, do you care? And I'll be honest. Most people know there's certain people I still care, but it's a very small number. Like, for example, my wife, my kids, yeah, my extended family. Okay. Is this wise? Really? So you build that shield. No, I want people to be critical to me.

SPEAKER_00 29:30

I I would pay someone, serious note, to come to my business with me not around for a day, act as a client, and rip it apart. Don't just say you're stuck. Say I noticed N S Y Z. This, this, this, this, this, this, this, this, this, improve that.

SPEAKER_01 29:49

Yes, I have things to work on. I see what you're saying. Because it's so hard for me to get like be focused. And because I'm just so caught up in life that I don't know what to focus on. I don't know if I'm focusing on the right thing. You know who does now? So one of you asked him. I do.

SPEAKER_00 30:05

What are you saying? The business is wonderful. I wouldn't change bang.

SPEAKER_01 30:10

So why did you ask the clients at a VLF? Yeah. I did. What did they say? It's only because of the money. Do you believe that? No. You never heard do the Great Bot anyone say anything outside of the money? One-offs, but they're extreme and not related. Hey, so here's this, Anthony. If you barely heard any negative things about your business, right? Just financially, to hear people saying this too much, but I guess point. Do you understand that sometimes nothing is wrong? You just have to keep going? If nothing was wrong, I'd be 10 times more successful than I am. Yeah, but I'd be in taste uh no, no, no, no. So no no no no no no. Lame cop out. No, yes. How is that? You literally just said, how long did you have the business for? Nine years or Okay, you and I just asked you, under the nine years, what has been the main complaint for the term? And you told me people just saying financial reasons. Because too much, right? That's what you said. Yeah, I did. It's a fake cop-out. Okay, so what do you think is wrong in your business? I don't know. Now, one time I heard something outside of financial reasons why I left. Is it the trainers? Extremely it's extremely dare. But it's like people being stupid. Okay. That's it's hard to take. You look for trends, not what off. What else means nothing? Well, I'm gonna say something, dude. Um, you're in trouble if you don't find out the problems in your business. I hear I'm growing. That's not good. You I'm growing. Okay, good. Okay, but I'm not growing at the standard I want to be growing at at a certain rate that you're not growing at. You know what's crazy too, man? When you're the first to do something, you have no one to look at. I have no repair here to go off, bro. No fan dad, no rap ring. I just go off of take other entrepreneurs' businesses. And I'm looking at that. Our friend John gets into Rose Say, oh, oh, John Yang, Kimar. And he's already given me six figures by himself in his first year. Awesome. I'm so happy for him, right? Yeah, it's amazing. Yeah, yeah, yeah. That took me nine years. That is such a small Yes, okay. L Peace. Comparison is a dream kill. Here's the thing, though. Number one, John's in a different industry, so his rate and in of growth is way different than yours. Number two, or you your pr your your your industry, again, first year 95%. Well, why can't I pick this industry and be the most quickest successful company out there, period? Yeah, but you don't know at what point you're gonna skyrocket and chew off. Just because you get to a certain point slower than the other guy did, that and this is not for John, I'm just talking generally, right? You said our first six figures, now John to get to he's at underdome, not John, a double triple that would take him five, six more years. Everyone has that plateau in their business, in their industry. How do you know where Anthe is? It's not gonna skyrocket. Elon Musk sold his company in was PayPal, what, seven years for how much? Tens of millions? Okay. Tens of millions. Or not bear. We're not very bad. Yeah, but that's the you don't know when. You don't know when there's less or the less time. Yeah, but um, everyone becomes success. There's how many millionaires become successful in their in their in their 50s and 60s? You don't know when. You don't know when it's gonna happen for you. Just like you look at someone else's rate, dude, and look at he got it way fast, but selling you know, how do you know your 10th or 12th year you're not gonna hit 50 million? Holy cow, that worked. The key thing is keep trying things. Of course. Of course, you can try and at least keep doing it, of course. And and Yeah, he's gonna keep trying, but you have to hold yourself to a center. Try harder. And you keep bouncing through to a brick wall, and then you end up nothing happens in your life and it's 30 years from now if you should bro. And you need people to hold you accountable. Did I tell you, yeah, I'll keep throwing a head into a brick wall and get through the wall, and then you don't have to use tools. Like, I can hold you accountable to that. They're gonna go say, look at me and go, that's fucking slavery. Yep, but I d uh. But you have you need someone to also say maybe this is your fright. Go into the brick wall. But take a sludge hammer with you, freaking dingus. Yeah, you got some hundred. I leverage it differently. Like we're talking about hype is up. Leverage beats hard work. I can say yo, right?

SPEAKER_00 34:28

We drill that in.

Fitness Is Medicine Needs Proof

SPEAKER_01 34:30

But how do you know the leverage you have? How do you know the opportunities you have when you have no one to compare yourself to, when you have nothing to look at, when you don't have anyone in your life that wants to give you critical feedback of what you're doing, but this don't and and the and the way you get those people's what you're okay, so got it. You're in an industry where you're primarily a mode, and you're probably the most successful in your industry, right? That's Nietzsche, I'm saying. You say you're number two. Look at the comp you know what your competition is, huh? Well, say at the premier score about the number two doc company that was number one, that was all ahead of us. They were doing all training. I reached out to them six months later. They changed their entire this model, went semi-private training, and locked people do your contracts. It ops to put it. Oh yeah. The making wear my money. Because they said this model works, I'm gonna do the model that works. So that's not not your net. Why? Because that's not our models. Why are you so married to the model? You're married to growing. I'm married to a mission. Guy. Is their mission different than yours? Chanting that? That's what wanted. Okay, so that route's not gonna work for you. I don't care. I don't want to own a gym just to make a million dollars a year. I don't want to do that. What's your mission? Fitness and medicine. I want I but wanna I truly want to impact people on an individual basis and show them that there's more. I want to truly take somebody that was told they can't walk and have them walk. That's not normal. That's what you wanna do, right? But the company still needs to make money and still needs to grow in order to in order to impact more people and prune it. Correct. Right? So there's gotta be these little tiny switches. They got big lever switches, the little tiny switches that I can leverage inside of this little tiny niche to do something differently to succeed. And I think I got an idea. Okay, I'm sorry. Eight billion rip my company apart. That's one. Okay, you could do that. Uh obviously has to hold That's one. But something just hit me, dude, when you said that. Anthony. I think the way you become a gigantic company householding to go to the next level to bring this mission to life is um you gotta step out. You wanna see this on camp? Yeah, you sure? You're cool with the You sure you don't off camp. So that one would have taken the idea like, oh that's brilliant. Aquare. Um I think what we gotta do is step outside the box. And what I mean by that is as opposed to is as opposed to just targeting and hold the demographic in a certain area. How about starting to travel and prove that fitness truly is medicine? Many documentary series like the documentary we're gonna do, that's how you touch people. If you want people to know about you, hear about you, and say, this is a niche, I'm different, come to me, I'm changing lives. You can't just make ads to target people on Long Island. You gotta go outside of the box. Think about what I'm saying. Okay, uh Ketara says he gonna be. My last name is Spamus. I don't know if you know that. There's another big company with my same must name. Apparently I'm not related to the guy. It's called the Eamon Critic. You're here with it? No. You're not gonna get ads about it because you talked about it. But they're outside of Manhattan, it's uh Dr. Eamon is his name. Not related. Okay. But he actually looks like my grandpa, so we gotta be related somehow. I'm starting for Shell Calling. He has a critic people travel to him to get better. Right? Though you could there's places people were willing to get up and go to, correct? If I know this person could help me, I'm gonna bite my ticket, spend some jokes there, to that person help me feel better. Like that's a possibility. The gym doesn't have to go to that, they have to come to the gym. Correct. Something to thought about that. Well, don't you say it, though? No, that if we hit a broader audience, and people have to come to us. Yeah, but in order for people to come to you, your name has to get on there. That was the point of marketing and filming, correct? You have your name has to recurrently be rewrited out. This is one way, yes, but now it's time for us to put boots on the ground. The documentary other ways. We have to start implementing other ways to go to communities and talk in communities and like you said the sex series or health, right? That's why we gotta start doing the the groundwork now. Podcast is great. You're putting out content, people are listening to it and listening, but now let's show it. Let's create film where we're actually changing people's lives. Then they want to know who is this guy? Well, I have a gym called Redefine Fitness, where I really just believe fitness is medicine because so-and-so S Y Z happening to me. And that's why I'm in this community, changing it through fitness. That's why we agree to do a reward to bucket your that is what changes lives. People see you put the boots on the ground, he's not sitting in this black shirt, running his mouth up here, by me. I like the black shirt. I said, The guy that just run his mouth sim in gym. Oh, buy now, buy now. This guy's in communities. That is the direct correlation to can be the niche, changing people's lives, improving fitness is medicine. You need to show how you're changing people's lives. Pull at people's pants. I will say, people don't remember what you say, they remember how they felt. You selling ads all day, dude. I'm gonna be honest with you, great, but it's not gonna, you're gonna hit a plateau. Let me get a few extra bucks, a few extra bucks, and that's why the rate of growth is so slow. Because you're just trying to get people to buy, buy, buy. How are you changing people's lives and solving issues? Holy cow, we're 50 million. Because you're changing people's lives. Prove this to be true, man, because you're already doing it. Let's start telling stories again, boot tongue rap. That's my thought. The problem of the business needs to be solved, Duke. You're doing the work, it's just not enough people seeing it.

SPEAKER_00 40:29

Yeah.

SPEAKER_01 40:33

I made a joke to you off camera. Which is not a joke. People make jokes when I mean serious. Yeah, I know that I So I said, why do you live in New Jersey? Yeah. That's why I asked that. Wait, you said sorry, sitting? That's why I asked that. What tells you? I don't give a why. Just ask why you live in New Jersey. It's because what you just said, how many people are afraid to tell me? Okay. You give me crypto advice, right? You said, yeah, why isn't this out? Why do you need this? Why are you this? Oh, shit. Okay, okay, oh yeah, what was the initial point of what we're talking about? Loneliness. Feeling feeling loneliness, and then doing that by finding people like you that can help push you to be better. Yeah, and and even more so, that it's not, it's not just that, it's even more so. People that have the the the the fire that you have to change others' lives. If someone, for example, I didn't have that fire, but my fire is because I just want to make them have a lot of money. You and our relationship is gonna grow thin. It's gonna fall out eventually. You walk, we let's say we I want to make a million, you want to make a million. We both hit a million. Oh, I'm good now. You're not, because your mission's different. You need to find people that have a similar mission to you. How do you find that those people like it's a happenstance that just I found you, I guess. That's the answer. But that's what I'm saying. It's time. It's not like a website, like, hey Frank, I was looking up here, buddy. Maybe that's a good business idea. Maybe that's a good business idea. Holy smokes, say that. You're right. That's a damn good business idea. I'm not starting that business. You guys are bored of locker vehicle. We get smart, but that's what I'm saying. A woke has to learn how to hunt along eventually you'll find your pack. You've been doing this business for how many years? You eventually found me. You found a man, you found you will find similar like people and you pull qualities about each person that you like. That's pretty much what it is. But at the end of the day, it's a team, and the person that's uh on this position, the center is not the same as the small board. And you have everyone has a different role. I have the answer. Yeah. That's it. We cut the episode here. I have the answer. Oh though it's it?

SPEAKER_00 42:30

No, this is uh this is gonna be answer, you ready? Yeah. Wow. It's so simple. Okay.

SPEAKER_01 42:42

I'm just sorry, I'm just thinking about it. I'm not trying to hire it on purpose. It's just one of those thoughts that just whack you in the face and say, hey Anthony, wake up. And I've said it, I've said it, I've said it a million times, the answer just never put it that it fixed more than one problem. But you just proved it does.

SPEAKER_00 43:06

What's the number one reason you hire employees? What are you look for? Do we have What's this graph we talked about?

Closing And Listener Prompt

SPEAKER_01 43:16

Ah, that's but that's what I was saying, dude. But I said the will, the heart, the passion. Right. So what does it really matter? What what do you mean what do you mean what doesn't matter? Skill. Mom, it matters a certain time. Trainer. What would you rather? Let's use an example. Would you rather someone with a 5 out of 10 will with a 5 out of 10 skill? Or someone with a 9 out of 10 will and a 2 out of 10 skill. Who would you rather? Okay, yeah, you're right. Yeah, yeah, you're right. Because you cannot train, and uh funny, I said that to Abo Sandlin too. Somebody that I let go. I said, you know what? One of the reasons I'm letting you go, you cannot train. Train two things, will and discipline. You do the job well, but you're always late and you don't have the will. Literally, I just said that in the car when I let one employees go. You cannot trace it. So it'll matter. To a certain extent. I cannot say no. I have the quality of the ability to learn. Yeah. But inherently speaking, and it is role-dependent, right? Sometimes will doesn't matter at specific roles, but what we're talking correct, and what it is at the next level. It matters. Yeah, you could say you're uh factory worker, will doesn't really matter because screw it together direct. But when you're talking about your inner circle that your direct content act as an entrepreneur, that's what you're referring to. Oh, yes, the people that I have to talk to. Yeah. That's where it matters. Yes. 100% right. That's what I said. It's the heart, the passion. I want to change lives, I do too. Oh, you guys can reach so as a beginning company, yeah. As a brand new company where it's just Yao and his first two employees, skill doesn't matter at all. Oh, okay, now yeah. Yes, that's true. It's all will. It's all well until you get to the point you have someone in between you and those employees. And then, yes, you can say, okay, it matters a little less. We need someone just to do a skill stubbid job of that skill. Forget about it. Because we care, but our passion and hearts in it, you don't have to have the same drivers. In order to be a successful entrepreneur, you have to protect your own will. Come on. And protecting your will at all costs meaning only hiring people, putting people in your inner circle with your will, which inherently fix your loneliness. Bingo. Because the ideas and the passion will never die. They will always keep. You run five miles, you run five miles, they go to five. You go ten, they say into bingo to more, bro. I'm telling you, I see it, and it's gonna keep pushing, and you got but a tiny open eyes to look up, or year. You need people like that around here. Does anything happen to I talk to people that don't have the nine out of ten wills. There's the loneliness. Especially especially you didn't have in the beginning, that's what I'm referring back to. Like you go back four years. Bibing. Well, we wonder what's so lonely. It makes sense, it's high enough of a skill. I get another lastly, get rid of those that don't have that will. It's a chaos, you know that I know that now, bro. It's a lesson how to learn. No way we learn around us, right? So now you know how to move forward. Something is yet a plan. But I just needed to find the answer, and we just had to talk to the answer. So are we freaking valid? Create degrees of separation for those that do not have the level of will that you need to surround yourself in order to protect correct your mission in your dry as your passion. Separate them. Oh, like draw.

SPEAKER_00 46:38

Hey everyone, thank you guys for watching this week's episode of Dante Hamon Show. Don't forget to like, subscribe, share.

SPEAKER_01 46:44

If you like these real world talking through problems, please let us know in the comments. Happy to do more. Until next time.