The Visionary Files
Do you ever hear about a business having wild success or achieving *the coolest* result and think, "how the eff did they do that?" Yeah… us, too! That’s why we created The Visionary Files™ podcast (relaunching October 2024)! We publish weekly case study-style episodes to ask successful biz owners all of our (and probably your) burning questions so we can dig deep into the strategies, tactics, mindset, and metrics behind what worked and what didn’t.
The Visionary Files
Marketing With Integrity in a Post-Bropocalypse World – with Steve Corney
If you’ve been taught to sell in a certain way (cough cough, ‘Bro Marketing’) – no shame – but I’m here to tell you there’s a better way. (Like, so, SO much better).
This episode covers the icky soup of deceptive selling practices known as Bro Marketing, plus a pinch of Woo Marketing, that’s been wafting through the online biz space. (A WooBro Biske, if you will.)
Here’s the thing – manipulation is out and integrity is in.
Steve Corney joins me for a second *super*spicy chat about how we must change our (sometimes unconscious but always unconscionable) sales and marketing approach now that we are living in a ‘Know – Like – Distrust’ state.
Quick overview of what we cover:
- Why you need to understand deceptive sales practices, even if you think they don’t apply to you
- The exact point where you turn into a ‘piece of sh*t marketer’
- How Woo Marketers are able to convince you that both the source of, and the solution to your problems is YOU (and why you pay them for this nonsense)
- How to tell if you if your {insert BS Title Here} Coach is gaslighting you
- How you doing the right thing actually sets you up to ‘get woo’d’
- What kind of marketing leads to this client response: “Huh… There isn’t a catch. Amazing. This is cool. I’M IN.”
- How to build enthusiastic consent into your sales approach
- The Better Way to make someone feel safe when purchasing from you
RESOURCES:
- Click here to join Adriane’s Scalable Foundations Membership
- Click here to join Adriane’s Sustainable Growth Lab
- Click here to work with Adriane and the Soulpreneur Agency
- Book a call to work with Soulpreneur to grow your business
LISTEN TO MORE EPISODES WITH STEVE:
- Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
- Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel Part 1
- Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
- Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
- Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
- Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
- Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
CONNECT WITH STEVE:
- Follow Steve: @steve_corney
- Connect on LinkedIn: @thisissteveco
