____________________________________ Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.
____________________________________ Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.
Good Friday morning and welcome back to another episode of time freedom for lawyers. Gonna be a quick episode is I'm getting ready to head downstairs and kick off the great legal marketing summit. I'm recording this Thursday morning, or summit kicks off this afternoon at one o'clock, goes through Saturday at noon and just spent Full day with our hero level mastermind group and, in general, those firms that are doing less than a million dollars in revenue, where the owner is Still focused intensely in the business and predominantly is the one who's doing a lot of the legal work Still, and so before I head downstairs to open up the summit, I want to share with you some of the things that I heard in our mastermind session Yesterday and then extended invitation to you. So, opening of yesterday's session, I asked everybody in two or three sentences to give us the state of the union for their firm and to give us their intention for this week is. I want to figure out what people looking to get out of this trip tourland. Why do people take Four days five days with travel outside of their business to come and hang out with other entrepreneur lawyers in an Environment where you're not getting any cly credits, like the traditional bar doesn't give you any credit for this. Why are you here and what do you want to learn? What I heard actually give me goosebumps, because it demonstrated to me the power of the mastermind group and the power of getting outside of your locality and getting outside of your practice area and talking to other lawyers that think the same way that you do, because really what we heard broke down into three themes.
Speaker 0:
Number one I know what I'm supposed to be doing, but I can't figure out how to break through the resistance and consistently do what I'm supposed to be doing. I know that if I consistently market, if I consistently network, if I consistently manage my team in a certain way, I'm going to grow, but I can't bring myself to do it and that is largely the ego holding you back From failure. It's your ego saying if you don't subconsciously saying, if you don't try very hard and you failed, then you have an excuse because you didn't try very hard, you failed. Where is if you played full out and you tried and you did everything you could and you failed, you have nobody to blame, but you. And so the ego subconsciously keeps us from playing as large as we actually can so that it protects us from failure. And the great thing about being in a group like this is that you can share, vulnerably, your real goals and have outside accountability. And it's not just you, right, is hard to share this with our employees. It's hard to go in and say I want to make a million dollars, I want to take 70 days off, I want to go skiing 45 times a year is one of our members does. You can't really share that with your employees, right? Those kinds of goals, you can share them in this kind of a room and those people in that room will hold you accountable to doing the things you need to do to achieve that goal.
Speaker 0:
The second thing that I heard from at least three different lawyers in this room was that they wanted to elevate out of the doing of the legal business and into the owners box and the lawyers who this came from Generally, or 10, 15, 20 years into the practice. They've been in the day to day in the grind the whole time and we're just burning out. You working on the same kind of case day in and day out for the same kind of client, often, in my case, with diminishing levels of gratitude, coming back from the client and so figuring out a way to elevate lawyers who are younger than us, who want to be in that space still, into those positions and elevate ourselves into a management and a mentorship and entrepreneurial position is the thing that some of the lawyers in this group are working on. In order to work on that, you've got to have your marketing generate a certain number of cases, right? If? If I'm only generating 10 or 20 or 25% more cases, then I'm often still trapped in what we we call the suck. You're still doing the work and in fact, you're doing more work because now you're doing your work and you're managing the next person, you.
Speaker 0:
We have to break through that Revenue barrier so that we can free ourselves up to do the things that we really want to do in this chapter of our life, and there's nothing wrong with wanting to do the cases throughout the whole entirety of your career. But many lawyers get stuck at 1015, 20 years and don't want to do that anymore and don't know where else to turn. And so, having a group like this, we can come and you can say I'm just tired of doing these cases and there are people who are ahead of you, who have elevated out of that box and have elevated into the owner's box, who can give you the guidepost and give you the way and show you the path towards elevating, is an incredibly powerful place to be. The third thing is this sense that there's a hundred things you could be doing and it's hard to pick the next one to execute on. If you try to do all of the hundred things, you're not going to do any of them. If you try to do only one thing and you do it well, it might work or it might not work. And so how do we select the one thing and do it well and figure out whether it worked and figure out whether it's a repeatable process that can be done by somebody else?
Speaker 0:
And then the last thing that I'll share is like everybody goes through hard times and it's really hard to go to traditional bar functions and networking functions and see the guy or the girl who's on the front page of lawyers weekly for the million dollar result, because all we see are other people's wins. And putting yourselves in rooms where you hear about other people's losses also is incredibly empowering, because it can feel very lonely when everybody else is winning, especially like Twenty, twenty three, social media. Nobody posts any of their losses on social media, but things that we heard in the room where earlier this year, I was a hundred fifty thousand dollars in the red and we've worked our way back based on tactics that we got from other people in the room, I heard a woman say in August I was ready to sell my firm and I was looking at jobs at a university as a assistant, something or other. I heard there was a guy who said the only thing that I want is to not be miserable in my job, and recognizing that there are other people who've been there and have made it out and have the guideposts to make it out, is something that I just don't think you get in the traditional bar, and it's something that we don't ever talk about in law school or at bar events or at the courthouse with other lawyers. We just want to do it, and so here's the invitation to you.
Speaker 0:
Ben and I are giving a speech Friday afternoon, four forty five Eastern, and we're gonna live stream it, if you want access to the live stream, and this is the only thing that's gonna be live streamed from this event. We don't do virtual events because the energy is just not the same. We want people to be in the room. We think it's very important that you have the discussion in the room, that you hear the people from the stage, but also, so many times, the really important stuff and the actionable stuff that you take home from events like ours is what goes on in the hallways. It's the discussion with the guy, with a girl who's next to you, who you didn't actually know before you came to the event, that you got the idea from or bouncy idea off of and tweak it a little bit, and 10 extra business in the hallway. So in person stuff is really important.
Speaker 0:
But In order to drive more in person stuff, I want to extend you the invitation to watch our live stream of a talk that we're giving it for 45 Eastern on Friday, called why you need a tribe, and it's going to be about the value of being in a room with other entrepreneurial lawyers where you can be vulnerable, where you can share your goals and we can be held accountable to hitting those goals. In order to get access to that live stream, you're gonna want to go to wwwglmsummitcom backslash tribe. That'll take you to zoom registration page, fill it out. You'll get a I don't know a calendar invite or something. You'll get the link and then 445 to 530 Friday afternoon you'll have access to our talk.
Speaker 0:
If you're a lawyer and any of the stuff that I said resonates with you and you feel lonely and you feel unsupported by the traditional bar and you're interested in what we're offering at glm but you haven't had an opportunity to make it out to one of our events, this is the live stream to watch. And if you're a friend of mine who listens to my podcast and you're interested in what goes on behind the doors, it's cool. If you want to watch to, our product is not for you, but the message is so. That's it for my Thursday morning recording. I'm trying to save my voice. I'm giving three talks throughout the rest of the course of this weekend, really looking forward to it and as soon as the gun goes off, I'll stop being nervous and it'll be really good Hope. Everybody has a great weekend and I'll catch you next week.