Life Beyond the Briefs
At Life Beyond the Briefs we help lawyers like you become less busy, make more money, and spend more time doing what they want instead of what they have to. Brian brings you guests from all walks of life are living a life of their own design and are ready to share actionable tips for how you can begin to live your own dream life.
Episodes
224 episodes
Escape Plan: The Lawyer's Guide to Moving On Without Burning Bridges
At the year's midpoint, many attorneys find themselves contemplating their career path - distant enough from their last bonus but not yet focused on the next one. This critical juncture prompts the fundamental question: "Is this where I want to...
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17:37
Why “Client Happiness” Beats SEO Every Time | Brittany Green
Forget SEO. Forget paid ads. What if the real key to law firm growth is… client happiness?In this episode of Life Beyond the Briefs, Brian sits down with Brittany Green, co-founder of Best Era Law Firm Consult...
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34:01
KPI Mastery: Simplifying Your Law Firm Metrics for Real Growth
The quest for clarity in law firm metrics can feel overwhelming – staring at spreadsheets filled with numbers, wondering what actually matters, and questioning whether you're tracking the right things. But what if you could distill the noise do...
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25:43
AI Can Read Your Clients Better Than You Can | Paul Bamert
Why do clients leave bad reviews even when you win their case?In this episode, Brian chats with Paul Bamert, VP of Marketing at Case Status and a speaker at the upcoming Great Legal Marketing Summit. They di...
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32:02
The Only Five Marketing Things Your Law Firm Needs
Want to transform your law firm's marketing without chasing endless tactics? Discover the five fundamental systems that create sustainable, profitable growth - regardless of your practice area.Marketing a law firm shouldn't require cons...
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26:39
Unlocking the Sales Value of Your Law Firm | Jonathan Hawkins & Ed Alexander
Looking to accelerate your law firm's growth? Forget the slow grind of traditional marketing. Firm acquisitions might be your smartest strategic move.In this eye-opening conversation from the 2024 Great Legal Marketing Summit, attorneys...
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57:32
Why Clients Choose You: Unique Selling Propositions for Lawyers
Your unique selling proposition isn't about legal brilliance or technical skill—it's about understanding why clients choose you over everyone else, including doing nothing at all.Most lawyers recoil at the concept of creating a unique s...
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16:05
Squeeze Every Ounce Out of Life: Permission to Design Your Legal Career
What if you could transform your law practice by first transforming how you view yourself? In this electrifying keynote from the Great Legal Marketing Summit, renowned mindset coach Lee Milteer challenges lawyers to see themselves as the heroes...
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1:11:03
Three Takeaways from the Hona Disrupt Conference
Technology should empower—not replace—meaningful client connections in the legal profession. At Hona's Disrupt Conference, the prevailing wisdom wasn't about using AI to minimize client interactions, but rather leveraging automation to create m...
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22:29
Fired After Asking for a Raise? Now She Runs Law Firm Marketing Departments Nationwide
Tifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results.• The six key roles eve...
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43:51
Building a Client-Centered Law Practice
What if I told you the secret to delivering exceptional client experiences in your law firm isn't working harder—it's working smarter through thoughtful automation? In this eye-opening presentation from the HONA Disrupt Festival, Brian Glass sh...
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39:48
Can a Family Law Firm Be Human, Scalable, and Profitable All at Once? | Jonathan Merel
What happens when a burned-out litigator walks away from the courtroom—not to retire, but to build something better?In this episode, Brian Glass sits down with Chicago-based attorney Jonathan Merel, who left a toxic law firm with no busi...
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36:30
Pee on the Electric Fence (But Just Once)
Trial lawyer Brian Glass shares his framework for continuous professional improvement through intentional post-trial reflection and documentation. This approach has helped him learn from nearly 100 trials while avoiding repeated mistakes, and i...
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15:52
Would You Turn Down $200K to Take a $35K Job? | Patrick Hagen
Most lawyers chase prestige. Patrick Hagen chased freedom—and found it in a $35K clerkship, a debt-free JD, and a few well-timed LinkedIn posts.Patrick is a business litigator, a father of four, and the kind of lawyer who built ...
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33:01
Red Flags and Redlines: Why Some Clients Need to Go
Ever had that client who makes your stomach knot every time their name appears in your inbox? The one whose case you've kept far longer than you should have? You're not alone.Today I'm tackling my number one client tip for attorneys, an...
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9:22
Would You Hire You?: The Secret to Smarter Hiring | Jay Henderson
Would you hire you? That’s the uncomfortable but powerful question at the center of this episode—and it just might change the way you build your law firm team forever.This week, Brian sits down with J...
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37:53
What Successful Law Firm Owners Obsess Over
What separates thriving law practices from struggling ones isn't always what you'd expect. Drawing from our firm's recent EOS quarterly meeting, I'm peeling back the curtain on the three critical obsessions that drove our personal injury practi...
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14:42
LinkedIn’s Yoda: How to Post for Growth | Tony Albrecht
What happens when a trial lawyer burns the boats, leaves litigation behind, and builds an entire business by posting on LinkedIn?In this episode of Life Beyond the Briefs, Brian sits down with Tony Albrecht—former litigat...
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42:16
How Grassroots Marketing Skyrockets Law Firm Growth | Tim Semeroth, Len Spada, & John Griffith
Grassroots marketing offers powerful, low-cost strategies that enable law firms to connect authentically with their communities and enhance referral networks. By engaging with local organizations, sending personalized communications, and creati...
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48:15
Inside a Coaching Call | To Leave My Firm or Stay?
You’re 20 years into your legal career… and something feels off. Do you stay where it’s safe — or finally bet on yourself?In this episode of Life Beyond the Briefs, Brian sits down with a mystery guest — we’re calling him Mr...
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35:50
I Filled Out a Case Connect Form & Did an Intake
The digital marketing landscape for lawyers has fundamentally changed, and small law firms are feeling the squeeze. Large multi-state firms have discovered a profitable formula: automate backend processes, offshore what they can, and reinvest t...
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19:16
Your Small Law Firm by 2030: Offshore, Optimized, or Obsolete? | Gabriel Stiritz
It’s April Fools’ Day—but what you’re about to hear is no joke.The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal i...
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41:16
Prospect Pipelines: Creating Marketing that Speaks to Every Stage of Client Awareness
We explore the concept of the "prospect pipeline" and how lawyers can create marketing that addresses potential clients at every level of awareness and interest – from those who don't even realize they have a legal problem to those ready to sig...
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34:16
Jason Hennessey Shares SEO Mastery for Attorneys
Today’s episode delves into the powerful journey of transforming a law firm website into a revenue-generating asset through SEO. With actionable insights from Jason Hennessey, we explore core strategies, challenges, and the patience required fo...
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1:00:16
Strategy vs. Tactics: Brian’s SHOCKING Answer
This episode focuses on the return of the Great Legal Marketing Summit and how it empowers lawyers to overhaul their approach to marketing and practice management by emphasizing the importance of strategy. We discuss strategies for managing a l...
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27:25