Life Beyond the Briefs
At Life Beyond the Briefs we help lawyers like you become less busy, make more money, and spend more time doing what they want instead of what they have to. Brian brings you guests from all walks of life are living a life of their own design and are ready to share actionable tips for how you can begin to live your own dream life.
Episodes
233 episodes
CMO = Chief Mental Officer?: Marketing as Teaching, Not Tactics | Cassidy Lewis
What does a real CMO do, and why do most law firms get it wrong?In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley and founder of the CMO Academy, breaks down why marketing isn’t about tactics or title infl...
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31:18
Money Down the Drain: How Bad Phone Service Cost Us $18,000
Are you pouring marketing dollars into a leaky bucket? That's exactly what's happening at law firms with broken intake systems. As a personal injury attorney who has quadrupled my firm's revenue in just four years, I can tell you with absolute ...
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21:43
The $500K Law Firm Question: Can You Walk Away for 3 weeks? | Chelsea Williams
You’ve hit $500K in revenue—but can your law firm run without you?While Brian’s sipping aperitivos in Italy for three weeks, Chelsea Williams—the Money Whisperer behind Core Solutions Group—is here to break down what it real...
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36:37
Revisiting Brian's 2025 Vivid Vision Statement
Have you ever wondered what would happen if you wrote down your most ambitious dreams and revisited them two years later? In this eye-opening episode, I pull back the curtain on my "Vivid Vision" exercise—a powerful three-year life design frame...
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35:18
From Ghostwriter to Growth Driver: Storytelling That Attracts Cases, Clients & Credibility | Jacob Molina
You don’t need a niche practice—or a marketing department—to grow on LinkedIn. You just need better stories.In this episode, Jacob Molina shares how solo and small firm lawyers can turn everyday conversations, client wins, and even tough...
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29:50
Maximize Your Practice: When Referring Cases Pays Better Than Handling Them
Lawyers are leaving significant money on the table by stubbornly handling cases outside their expertise when referrals could generate higher profits per hour with zero risk. This eye-opening episode breaks down the surprising economics of legal...
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26:28
What If Your Law Firm Ran Like a Startup? | Manny Griffiths
What can a law firm learn from a tech startup?In this episode, I sit down with Manny Griffiths, CEO and co-founder of Hona, to talk about how his journey, from selling pest control door to door to building a 67-person legal tech...
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35:44
When Should Your Law Firm Hire a Marketing Director?
Every growing law firm reaches a crossroads where the founding attorney can no longer juggle every role. The marketing director decision becomes unavoidable, but timing and selection make all the difference between transformative growth and cos...
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18:06
Family First: The Millionaire Dad Who Built Legacy Around His Kids | Mike McCarthy
Most entrepreneurs say they’re building for their family… but their calendar tells a different story.In this episode, Brian sits down with Mike McCarthy—real estate entrepreneur, co-founder of GoBundance, and creator of FAMBUNDANCE, a ma...
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43:11
Escape Plan: The Lawyer's Guide to Moving On Without Burning Bridges
At the year's midpoint, many attorneys find themselves contemplating their career path - distant enough from their last bonus but not yet focused on the next one. This critical juncture prompts the fundamental question: "Is this where I want to...
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17:37
Why “Client Happiness” Beats SEO Every Time | Brittany Green
Forget SEO. Forget paid ads. What if the real key to law firm growth is… client happiness?In this episode of Life Beyond the Briefs, Brian sits down with Brittany Green, co-founder of Best Era Law Firm Consult...
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34:01
KPI Mastery: Simplifying Your Law Firm Metrics for Real Growth
The quest for clarity in law firm metrics can feel overwhelming – staring at spreadsheets filled with numbers, wondering what actually matters, and questioning whether you're tracking the right things. But what if you could distill the noise do...
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25:43
AI Can Read Your Clients Better Than You Can | Paul Bamert
Why do clients leave bad reviews even when you win their case?In this episode, Brian chats with Paul Bamert, VP of Marketing at Case Status and a speaker at the upcoming Great Legal Marketing Summit. They di...
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32:02
The Only Five Marketing Things Your Law Firm Needs
Want to transform your law firm's marketing without chasing endless tactics? Discover the five fundamental systems that create sustainable, profitable growth - regardless of your practice area.Marketing a law firm shouldn't require cons...
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26:39
Unlocking the Sales Value of Your Law Firm | Jonathan Hawkins & Ed Alexander
Looking to accelerate your law firm's growth? Forget the slow grind of traditional marketing. Firm acquisitions might be your smartest strategic move.In this eye-opening conversation from the 2024 Great Legal Marketing Summit, attorneys...
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57:32
Why Clients Choose You: Unique Selling Propositions for Lawyers
Your unique selling proposition isn't about legal brilliance or technical skill—it's about understanding why clients choose you over everyone else, including doing nothing at all.Most lawyers recoil at the concept of creating a unique s...
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16:05
Squeeze Every Ounce Out of Life: Permission to Design Your Legal Career
What if you could transform your law practice by first transforming how you view yourself? In this electrifying keynote from the Great Legal Marketing Summit, renowned mindset coach Lee Milteer challenges lawyers to see themselves as the heroes...
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1:11:03
Three Takeaways from the Hona Disrupt Conference
Technology should empower—not replace—meaningful client connections in the legal profession. At Hona's Disrupt Conference, the prevailing wisdom wasn't about using AI to minimize client interactions, but rather leveraging automation to create m...
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22:29
Fired After Asking for a Raise? Now She Runs Law Firm Marketing Departments Nationwide
Tifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results.• The six key roles eve...
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43:51
Building a Client-Centered Law Practice
What if I told you the secret to delivering exceptional client experiences in your law firm isn't working harder—it's working smarter through thoughtful automation? In this eye-opening presentation from the HONA Disrupt Festival, Brian Glass sh...
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39:48
Can a Family Law Firm Be Human, Scalable, and Profitable All at Once? | Jonathan Merel
What happens when a burned-out litigator walks away from the courtroom—not to retire, but to build something better?In this episode, Brian Glass sits down with Chicago-based attorney Jonathan Merel, who left a toxic law firm with no busi...
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36:30
Pee on the Electric Fence (But Just Once)
Trial lawyer Brian Glass shares his framework for continuous professional improvement through intentional post-trial reflection and documentation. This approach has helped him learn from nearly 100 trials while avoiding repeated mistakes, and i...
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15:52
Would You Turn Down $200K to Take a $35K Job? | Patrick Hagen
Most lawyers chase prestige. Patrick Hagen chased freedom—and found it in a $35K clerkship, a debt-free JD, and a few well-timed LinkedIn posts.Patrick is a business litigator, a father of four, and the kind of lawyer who built ...
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33:01