Life Beyond the Briefs
At Life Beyond the Briefs we help lawyers like you become less busy, make more money, and spend more time doing what they want instead of what they have to. Brian brings you guests from all walks of life are living a life of their own design and are ready to share actionable tips for how you can begin to live your own dream life.
Life Beyond the Briefs
CMO = Chief Mental Officer?: Marketing as Teaching, Not Tactics | Cassidy Lewis
What does a real CMO do, and why do most law firms get it wrong?
In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley and founder of the CMO Academy, breaks down why marketing isn’t about tactics or title inflation; it’s about teaching, strategy, and trust.
We talk about building in-house marketing teams that actually scale, how community marketing drives referrals, and why omnipresence is the name of the game in 2025.
If you’re tired of wasting marketing dollars and ready to lead with intention, this one’s for you.
Connect with Cassidy on LinkedIn: cassidythemarketer
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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.
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It is your boss's job, your managing partner's job, to have the heart to give. Okay, I tell the story all the time I first started working here, it was a piece of paper like this Somebody wrote on, asked Jim for some money for their church picnic and Jim was like they asked for a hundred. He said, oh, let's send them 500. And I was like we don't know if this is from a local jail, Like what are we doing? But he just has the heart to give and that's wonderful. It's beautiful For the marketer. It is our job to make sure that that community event makes us money at some point. And that may be crass, but it's the truth, right.
Speaker 2:Hey friends, welcome back to Life Beyond the Briefs. Quick question Does your CMO actually own your marketing strategy or are they just the person making Canva posts and ordering pens? Today's guest, cassidy Lewis, is here to blow up everything you think you know about legal marketing. She's the chief marketing officer at Cooper Hurley Injury Lawyers and the founder of CMO Academy, a course built to help law firm marketers survive and thrive in this wildly competitive industry. In this episode, we talk about why most firms get the CMO role completely wrong, how Cassidy built a four and a half person in-house marketing team and why she says marketing is teaching, not just tactics. If you're serious about scaling your firm, building trust in your community and keeping top-tier marketing talent around, don't skip this one. Let's jump in.
Speaker 3:Hello my friends, and welcome back to the show. Today's guest is Cassidy Lewis. Cassidy is the chief marketing officer at Cooper Hurley, which is a plaintiff's personal injury law firm down in the Tidewater area of Virginia who is very gracious and sends us all of their Northern Virginia referrals and we try to reciprocate as best we can whenever I luck into making the phone ring in Tidewater, which is hard because Cassidy has done such a great job marketing her firm into that area. She is also the founder of the CMO Academy. We're going to be talking about the course that she has built to help law firm in-house marketers better communicate with lawyers and vendors and learn everything they need to know about what to do in order to market your law firm and, as Guy and Conrad would say, make fat stacks. Cassidy, welcome to the show.
Speaker 1:Thank you, Brian. Thank you so much for having me today.
Speaker 3:Let's start with this. You have been at Cooper Hurley since 2017. And eight years is a long time in 2025 for somebody who's not a lawyer and who's not an owner to be at the same firm. And one of the things that all lawyers fear is I'm going to hire somebody and I'm going to send them off to Pilma, which I know you go to in great legal marketing events and lunch hour legal marketing, and they're going to learn all this stuff and then they're going to go and leave me. What have Jim and John done to keep you around for eight years?
Speaker 1:First, let me say that the organizations I don't think either organizations put up with that. So, number one neither of them are a fan of lawyers stealing staff when they go to these events. So make sure that the organizations that you're joining are reputable. Number two if home is good, you don't need to concern yourself with that. Right, I have a. Really my managing partner is Jim. That's my boss, that's who I report to. We have a good relationship, like we have a good relationship, so it's not something that he has to be concerned about.
Speaker 1:Is that I go out to a conference, meet someone, and you know they weigh fool's gold, fool's gold in my to me and then I'm out. You know what I'm saying. Make sure your home is good. Do you have a relationship with your marketer? Most of us, uh, we love relationships. Do you have a relationship? Are you giving them the resources that they need, whether that's a team, whether that's a budget? You know whether that's your yes, and then, are you paying them the resources that they need, whether that's a team, whether that's a budget? You know whether that's your yes, and then, are you paying them well? Are you paying them well? Do you have a CMO? And I'm going to throw out a number here.
Speaker 3:Do you have a CMO that you pay him $50,000 a year and they're a rock star? That's not a CMO, it's not. So again, I law firms is to over-title and then underpay, right, I can't pay you $100,000 a year. So what if I just call you a director or I call you a chief? When you started at Cooper Hurley, what was your title?
Speaker 1:It was CMO. It was CMO.
Speaker 3:All right? Well then, all that's out the window? No, but when you started, say that again the size and the scope of the firm.
Speaker 1:When you started as a CMO less than 20,. We were less than 20. But the way that we did it does not mean that that's the way it should have been done. I think that I came with a good amount of experience. I came with a good amount of experience and they wanted me to really lead the department. And so you say, well, you need this leadership title, which is fine. But I've heard Tiffany say this before and it's so true the first hire in your marketing department does not need to be marketing director or CMO, right. And then you need one thing I tell lawyers when they're talking about hiring a CMO I want to hire a CMO. You got $100,000 plus, do you? No, I was going to pay him 54. Okay, then you need a. You need a marketing. You're looking for a marketing coordinator, you're looking for a marketing manager. And so I think that if you're talking about hiring a CMO, you need to have the salary and the level of autonomy that comes with hiring a CMO.
Speaker 1:I don't listen. Well, you know, like I don't. I don't know directions that great. I do my own thing. I think I'm smarter than everybody. Some days, Like you, have to be able to say yes, I'm going to teach you how we, you know, operate in business, but I'm going to give you autonomy. When other lawyers not at these conferences, but have offered me jobs, I went you can't afford me. And I don't mean a money, I mean a mental piece. I'm a lie, you know, and most of the ones the good ones are. We're very opinionated.
Speaker 3:Could have been a lawyer. What do you think? We thrown out a bunch of titles. Now what distinguishes a CMO from a marketing coordinator, or director from a marketing assistant?
Speaker 1:Strategy and execution is the short answer. Don't make me do social media posts. I don't care what happens in life. I did it before. I've been a marketing manager. I've done all those before, so you should have the experience that your other titles have. But don't make me do a social media post. But I understand our social media and built our social media strategy. I don't want to go to all the events and host the table, but our community marketing strategy is what I built. So that's the really short answer. I think you can go from there and talk about ownership of. You can be a CMO and if you don't have ownership, the joke in the office is that I think that this is Lewis Cooper Hurley injury lawyers, because I feel very responsible for our marketing. I feel very responsible for our bottom line. But again, I think the main thing is probably strategy versus execution.
Speaker 3:How big is your in-house marketing team right now?
Speaker 1:Four and a half, soon to be five and a half.
Speaker 3:And then can you kind of walk through like what are the roles, and then juxtaposing that like the in-house, what stuff do you do purely in-house versus purely vendor?
Speaker 1:Okay, hi, my name is Cassidy. I'm a CMO here at Cooper Hurley Injury Lawyers. I have a marketing manager. She handles social media and some of our practice area marketing area marketing so think like motorcycle and a lot of our events. I'm director of client services client services I have a referral specialist that works a lot with our attorney referrals and also our database. I have my creative coordinator used to be in-house, she went part-time home. That's my half. She does a lot of our design. And then I'm looking for a marketing director to help be operations. I think're gonna change the title, ironically, to really help with operations, because every marketing department that's worth their weight in salt is spinning plates and I want to do the strategy. The team is doing the execution.
Speaker 3:I need a middleman to make it flow and then from what you described like I would. I would call that internal boots on the ground stuff like social media, community events. I didn't hear anything about SEO or LSAs or PPC management. Is all that outsourced for you?
Speaker 1:So I have and do handle LSAs in-house, just because they're simple enough to do, and then I also manage intake too. So we were talking market, but I also manage intake. I believe SEO should be with a vendor. I'm pretty clean on that. There's some things I'm like oh yeah, maybe I like SEO with a vendor. I think the digital space, the digital landscape, is too big for one in-house person to handle internally. Personal belief I know that other people do it differently.
Speaker 3:I 100% agree with you. Well, I 98% agree. It depends on where your firm is right. We, you know, maybe two years ago was the first time we ever had a vendor doing our SEO. It was Ben and I, you know, brain farting blogs, and something interesting happened in a case and we'd write a blog about it. But then you turn around 13 years later and you have, like, the number one performing traffic generating blog on our site was like how hard can I hit my kid before it's spanking, before it's criminal? And there's a Virginia statute on that and I'm not making that up. We had a small criminal defense practice in-house about six years ago and that was the number one attracting blog right and largely from Southwest Virginia. Well, we had never gone back on all of those interest Because what would happen was an intake call would come in and it would have some question you hadn't thought about in a while. You're like, oh, I bet a bunch of other people have that question. Let me answer Google's question, because that's the advice that we're all given, right?
Speaker 1:Right.
Speaker 3:But nobody ever, strategy-wise, went back and thought like we have all these questions where the answer is no, do I have a slip and fall case? No, can I win this? No, and what you're doing with that is you're attracting all these people who say no to you. So we've, you know, it's probably only two years we've been outsourcing our SEO and the relief of not having to pay attention to each one, tags and backlinks and broken whatever.
Speaker 1:Oh my God, come on each one tags and backlinks and broken whatever. Yeah, oh my god, it's too much. It's too. I mean like when we got with our newer seo vendor, we got rid of like 600 700 pages. I was just introduced within the last few years. That there's page. Blow there's page blow.
Speaker 1:You know what I'm saying we were told for years in the seo world, the more the better, the more content, the better. It's like no, there's page, blow your, our website. You're slowing down your site and it's just. I'd have. I always put this in quotes. I have a master's in digital marketing and I always put that in quotes because by the time my first class started, something changed in digital marketing. You know, my textbook was printed and I loved my master's. It was great, I learned a lot, but but it's just hard to keep up. So I do think FCO should be done with a vendor, a good, reputable vendor.
Speaker 3:But you're doing all of the authenticity building and relationship building. All of that is in-house and I think that's important for lawyers to hear is the digital technical get me to the top of Google, optimize my YouTube ranking, whatever like that can be done by a professional, but the best sources for your network building and your authentic relationships, it turns out, are people who are in your office. So what are you guys doing in the community to build those bridges? Woof a lot.
Speaker 1:So we have Cooper Hurley, injury Lawyers Cares and we do a fair amount of sponsorships. So we am I can be very structured, and so I have a checklist of things that I need out of every sponsorship. Right, I want stage time. I want a giveaway that I can announce on stage. I want my jingle played. I just I want, if it's like a race, I'm giving out yellow towels to everybody crossing the finish line. I have my checklist that my team knows and those sponsorships are good.
Speaker 1:Where I've been leaning, what community marketing can we own? What can we do? That it's from. I'm not mentioned on the table.
Speaker 1:No, this is Cooper Hurley, injury Lawyers gives to Hampton Roads, right, so we have two primary, really large things that we do and we're looking at well, what else can we do? What can we do in between to, you know, push this even further. So maybe it's. You know, we sponsor all of the colleges in our area and we do sponsor all of the high schools, right, but we're going to have Cooper Hurley night, we're going to buy all the food at concessions for everybody and this, and we're going to be on field and we're going to be giving away scholarships and this. What can we own in community marketing, where it's our story to tell as opposed to being, you know, mentioned maybe on the website, and that's where we get our press mentions too. You know, like when we do our big vote for a cause and vote for a school, we're going to go on the news and we're going to be featured on the news. Every single time, I think, except for the first year, we've been either interviewed on the news, mentioned on the news.
Speaker 3:They've announced it with us every single year that's amazing, but I imagine it wasn't always like that. So, as you step towards the the big scale, large scale community marketing strategy right, that's not tactics, that's strategy. What were the first couple of events or choices like? How do you, how did you, in the early days, decide this is an opportunity that we want to take and we're going to pass on that one.
Speaker 1:This is what I tell marketers. So it is your boss's job, your managing partner's job, to have the heart to give. I tell the story all the time I first started working here, it was a piece of paper like this Somebody wrote on asked Jim for some money for their church picnic and Jim was like they asked for a hundred. He said, oh, let's send them 500. And I was like we don't know if this is from a local jail, like what are we doing? But he just has the heart to give and that's wonderful. It's beautiful For the marketer.
Speaker 1:It is our job to make sure that that community event makes us money at some point. And that may be crass, but it's the truth, right? We are looking to connect with those in our community to add them to our database and remarket to them so that when they get into an accident or they know someone, they think of Cooper Hurley immediately Okay, we're not out here just giving dollars for no reason. And so that guides us because what can we get out of this sponsorship that will benefit us? We have to think like that. What can we get? Do I get every registrant in so I can add them to our database? Can I send every attendee a video from me, just us, and say X, y and Z. If it's a golf tournament, can I put a koozie and a towel? What can I do? So I think initially we were just going to events and doing events that the attorney said we should do this and we should do this.
Speaker 3:I sponsored my kid's high school.
Speaker 1:Right.
Speaker 3:Hey, listen, I have my name on the football field or my photo on the football field, absolutely.
Speaker 3:Oh, I thought, though you know, the other day I was running around the track and I'm looking at these names on buildings. It'd be kind of fun to have my name on a building. Right now I just have a little three by five manner, but that's how it starts. It's like I'll do that. I'll do whoever invites me, but you've developed this now sophisticated criteria for what are we going to do and what are we going to get out of it.
Speaker 1:Yeah.
Speaker 3:How are you doing ROI attribution if you are back to like buy all the concessions at the high school football game?
Speaker 1:This is so. You know, attribution is muddy. Twenty, twenty five, One of the things and this is going to sound so crazy. So, number one, we put as many people in the community in our database as possible. That's number one, Right. And then we have them tagged to like if we do a giveaway. You know they came from a giveaway, Right?
Speaker 1:That takes some effort, though. One thing I like, though, when we have somebody that was referred to us by somebody not in our database because it's that expansion that person that we didn't help, that person that didn't enter a giveaway, that's not on our email list, that maybe went to a game and heard our jingle, or maybe it was her nephew that got the scholarship and she thinks the world of us. And so I want to be able to thank Samantha. I want to be able to, because we have a strong thank you campaign. I do want to be able to thank her, but this rise in people that are referring us cases that we don't have an official connection with lets me know that our community marketing is reaching people in an impactful way.
Speaker 3:Do you track that?
Speaker 1:number Track all the numbers. I'm a data dork, Brian. I've got too many numbers.
Speaker 3:So you're tracking people, geez, people who said that they were referred by somebody and have given you that person's name and that name is not in the database. Correct, wow, correct.
Speaker 1:Wow, yeah, and I even do, I tell intake, check, spellings.
Speaker 3:Yes, that's where my mind went right. Like we have an old, we have an old infusion soft keep and I have people's names misspelled in their three different ways. Yeah, yeah, because part of the job you must have, maybe, maybe do like a QA person going back through and, just like you eliminate pages from the website, you're eliminating the bloat from the list because it's a six digit phone number or it's an unreturned email address or it's. You know Cassidy spelled three different ways.
Speaker 1:Right, right, yeah, we have a few different filters. We use a company that puts so, when we do giveaways, for example, that all the giveaways go there, well, they clean. They're the first sort of line of defense. And then Jimmy, our referral specialist. He checks accuracy by role every month, right, so we go out and click. But then our mail house they're one, you know what I mean. So we have several different layers. Before intake team even sees or would search the name.
Speaker 3:All right, this sounds super sophisticated and I'm intimidated. So if I want to learn, if I want to learn, tell me about CMO Academy.
Speaker 1:Yeah. So I started CMO Academy. We launched in January officially, and I've always done it, but we added a logo and tagline to it had oh wait, geez, I'm getting old. I had eight years of marketing experience before I got here. Owned my own company, all the things, was really very confident in my marketing abilities and got clotheslined by legal marketing. Just got clotheslined by it. Like it's intense, it's very competitive, there's a very high spins, there's even the fact that there's access to those dollars. Personal injury marketing is intense full stop.
Speaker 1:So I created the CMO Academy to be the person that I needed. When I got in, I would have made less mistakes. I would have made us more money if I knew what I knew or even been introduced to it. So you go to the CMOacademycom. It is 63 videos of everything from client services, which is marketing, client services, attorney marketing, community marketing. There are some digital pieces in there, but just for somebody that's either coming into the legal space or wants to take their marketing to the next level and what they need to know. And then what I've also heard, what I've also found, is that attorneys are doing it. Maybe they are just starting out in their marketing. They're also taking it and saying that it's been very, very beneficial to them.
Speaker 3:Yeah, and it's as of June 20th. It's underpriced, just so you know. So if you're listening to this, you should go buy this 63 video course, which I won't say what it's currently selling for, because I'll give you the opportunity to go and increase the price, but it's underpriced, I've heard several times, I've heard several times, I've heard several times.
Speaker 1:I've heard several times.
Speaker 3:So you have lawyers coming through and taking the course Because, if we're being honest, the lawyer that owns a law firm decided at some point they were more interested in running a business and learning about marketing than they were about the law. Right? I just think that's true across the board, especially in the consumer-facing personal injury or criminal offense or wills, trusts and estates practices is that we all have this secret desire to learn the one cool trick about Google business profiles Nobody else knows, which is why people like you and people like Nalini Prasad and people like Tiffany are so popular when you talk at these events, because you have, like, here's that little thing you didn't think that you didn't know about yet.
Speaker 3:You see people on their laptops pecking away at their business profile making changes. I'll update this post. Where are you learning now? I mean, you're doing really really high level, sophisticated stuff. Where do you go to learn what the next cool thing is?
Speaker 1:So product marketing is always ahead of service-based industries. Okay, so I told you like I learned a lot in my master's program we would do. I had a professor where we'd write like eight page papers every week on a business that failed and why. And so I still listen to a lot of podcasts that are where the owner is talking, the founder is talking and they own a product based business. I just listened to a podcast on the CMO but she the owner of Poppy, the founder of Poppy and how all the ways that she failed before then.
Speaker 1:So I always encourage legal marketers what's out there in the product world that they're just ahead of us and they have to be. You know, their price points are much lower. They have spent a lot in marketing, but that's one of my primary spaces and I'm still very academic. I bought a lot of my textbooks that I go and I read because marketing is psychology. It's the psychology of the business world, and the better I understand a human and I don't market to demographics, I market to psychographics the better I understand these humans, the better I can market to them.
Speaker 3:How do I formulate this question? What in the personal injury space? What is the answer that you're trying? Or the question that you're trying to answer, or the feeling that you're trying to provoke, or the need that you're trying to satisfy in a car crash client?
Speaker 1:The people that call us need help, and it's not that they need help, they all need help. If they were injured in an accident, they recognize that they need help, right. And so I really like the idea of a push for empathy, as we should be empathetic but we also have to be authoritative, so we also have to be able to lead. If I none of my professors were and I'm thinking about the times that I need help like none of my professors were empathetic per se, you know what I mean. If I came to them and I asked them a question, they were very confident in the answers that they gave. So when I say, well, I want to be helpful when they call, I mean I actually want to give them information that is helpful, right, that where they believe me.
Speaker 1:If you strip marketing down to its bare bones, it's teaching. It's teaching why you need me, why you need my services, and then why you should choose my company for said services. So when they come, I want to be in that advisor role for them. I want them to feel very like dang, you know what you're talking about, like golly, you smart, you know what I'm saying. So not just like that. Oh yeah, I'm so sorry you were hurting Hug and that's important, but am I the advisor? I hope that makes sense.
Speaker 3:You know, I've noticed a shift in personal injury client base since COVID. I used to have this belief that if you weren't going to come into the office and sit down with me, and you know, for like a 45 minute consultation, there was no way you were going to listen to me. And now I'm selling people over the phone in 12 minutes if I get on the call. It's crazy.
Speaker 3:Oh yeah, and I don't know whether that is people have already consumed a bunch of my content, but I doubt that's what it is or if we are just as humans making decisions so much faster and maybe valuing our time a little bit more now that we're not. We've realized how great it is to not have to drive to work. We also would like to not have to drive to a law office, right, but I think you know, and we're seeing now, with all of the mass produced AI lead gen bullshit like it is, it seems to be harder to capture the attention of of the person and provide information in in the in AI, like the answer is there, oh yeah, right, and I don't know. The challenge just seems to be like let's be the first one that gets the phone call. How are you responding to that, other than we got to have really good digital so that we're the first one that gets the phone call.
Speaker 1:I think it's the omnipresence. I think, especially with the way digital is going, I want them to know to call me before they go research it, because I don't care how many billboards you do or TV or community marketing, they are still going to go to Google to maybe find your number. But I think, to read reviews and so I, a few years ago, I would put community marketing last as far as something a business should do. Right, like, yeah, like, after you do digital and you do this and that like it's, it's it's dropping. You know it's going higher and higher on that list of let's go ahead and get this started because I have to introduce myself to you myself being the brand. Make you like me before you go, click on my LSA ad, because people are meeting me in the community, being referred by their sister and still clicking my LSA ad and give me my $402 back.
Speaker 3:Oh, it's cheaper where you are.
Speaker 1:Well, we started at 70 something, so it doesn't feel like it. But you know what I mean? It's those multi touches. So I think, yes, there's a lot of I think people are doing there. You know, yeah, this is my statute of limitations two years. So no, you think you can call me now or in six months.
Speaker 1:No, we need to get started now. So you're getting a question answered or not, your problem solved. So I'm looking to Make sure that we are omnipresent so that they meet us, oh, as, like us, trust us before they go asking Google chat. Complexity, all of them, how many people?
Speaker 3:do you have in the firm now?
Speaker 1:I get asked this question like 52, three, 50 plus 50 plus 52.
Speaker 3:well, wow, I mean, and I would have from the omnipresence I would have thought it was larger, right, because you guys are doing tv, billboards, buses, community marketing, concession stands, all that stuff, right? 50 plus is yeah, and then you're in a whole from a business owner, like your whole different set of federal employment rules and I don't know, a whole different set of problems.
Speaker 1:Yes, yes, what are?
Speaker 3:the skills that you had to develop from 20 employees to 50 plus as a CMO.
Speaker 1:I think at 50, I'm appreciating that the marketers in the building have to be culture shifters, whether that culture shift is like a leadership one and them appreciating and understanding all of the important pieces of marketing. Making sure one of my partners understood to our community events we need help, or that they refer employees, but also the things that really you know. Client communication is important. Sending your client gifts are important, and this is why we do this and asking for a review. You have to be because you're not just talking. We used to. When I got here, we used to all be on a meeting in our conference room. We can barely fit in our training room. Now we have to expand, and so I think I had to really appreciate my role as shifting culture within the office.
Speaker 3:It's really hard to get all of the people, and especially the lawyers, to do all of those things.
Speaker 1:I mean you go from just working for the business owners to having 10 attorneys and telling them hey look, this is all the things that we do for attorney referral marketing. I'm managing partner notes, loves it, wants more of it, and I'm trying to teach an associate like this is what and this is how and this is why, and then repeating it's a big culture. We're big culture shifters.
Speaker 3:All right, Well, listen, I am looking forward to seeing you.
Speaker 1:I think it's September, right Lunch Hour. Legal Marketing in Las Vegas. Yes, we should know the date. We should know I should know the dates. Sorry, Conrad and Guy. Sorry, Guy and Conrad.
Speaker 3:I think it's like the 24th or the 27th we're going to be in Vegas. I mean, you go to a bunch of stuff, right? How many shows do you go to in a year? Nine, so that's a lot, right. It's like every six weeks or so. How, I guess why? Why are you going to eight shows a year? Because for me, a lot of them are kind of similar Speakers are the same, the vendors are absolutely the same. Maybe it's different locations, but what's? What's your answer to why you're going to so many shows?
Speaker 1:To learn? Short answer A good chunk of them I do speak at. But to learn, I look for the speaker lineup and I look for a diversity of them. I will say that the good ones that do speak at a number of them that I see they have a new presentation every single time. Like you thought about this from four weeks ago. So I go to learn to meet other marketers, to meet other attorneys with similar growth mindsets. But yeah, just to learn.
Speaker 3:That's why I probably will go to six this year, but I feel like I'm going to four of them in September and October, and it's definitely more now that I'm, for whatever reason, getting invited to talk some more. I wouldn't be flying West three times in a month to attend. But you give me a microphone and let me talk a little bit. Yeah, I'll come to your show, yeah.
Speaker 1:I'll be there, sure, sure, sure. If you want to let me talk a little bit, yeah, I'll come to your show, no problem, yeah, yeah, yeah, I'll be there.
Speaker 3:Sure, sure, sure, yeah, yeah, yeah, yeah yeah, how do you manage doing the work and the family and the health and all that other stuff that's still waiting back at home for you?
Speaker 1:I juggle, it's a lot. I've always been a workaholic. So, for example, the CMO Academy, I didn't do anything else, like it was no sorority, no community stuff, no additional church stuff, because I have two little ones. I mean, my kids are nine and five. They're still young, like they're still babies, and my husband understands, but he's like you know, and then I try to take the kid, I try to take the family with us with me when we go to certain events, which helps a lot, cause then they can tell they go back my daughter's at that age where, girl, I went to Nashville, I went to, you know, they do that at nine and I didn't know that I was saying I went to Chuck E Cheese. So I am still honestly learning to juggle. I really am learning to juggle. I know, for the CMO Academy I'm about to hire, though I'm going to go ahead and pull the plug and hire now.
Speaker 3:Yeah, yeah, for what role? One.
Speaker 1:I think I'm going to hire a marketer and then an executive assistant that's an intimidating role to step into.
Speaker 3:The marketer for the marketing, cmo Academy is very meta number one. But, like you, better be good at that fucking job. And then 100%, I mean somebody who's doing as much as you are. You need an executive assistant. You need somebody to come behind you and clean up all the mess as you go through. As the visionary tornado, I'm sure.
Speaker 1:That's exactly what I am.
Speaker 3:All right, cassidy, this has been a lot of fun. Where can people find out more about you? Of course you have the CMOacademycom. Is there anywhere else you want to send people?
Speaker 1:LinkedIn Come hang out with me on LinkedIn, enjoy my sarcasm, enjoy my dad jokes. And then, every now and again, I talk about marketing pieces. So yeah, follow me on LinkedIn, cassidy Lewis, I'll connect back, as long as you're not a spammy bender.
Speaker 3:There it is. Thank you, Cassidy.
Speaker 1:Thank you so much for having me, Brian.
