Life Beyond the Briefs

Leaving the DA’s Office and Betting on Herself | Nana Knight

• Brian Glass

Share episode

Most lawyers talk about leaving. Nana Knight actually did it.

In this episode, Nana walks through what it really looked like to leave the DA’s office, hang a shingle, and build a criminal defense firm from scratch. No big safety net. No waiting around for the “perfect time.” Just a clear bet on herself.

We talk about how her background as a prosecutor and JAG officer shaped the way she runs her firm, why confidence matters more than people admit, and what she focused on in the first year to get real traction fast. You’ll also hear how she built authority early with YouTube, referral relationships, and a book—while still doing the work and serving clients at a high level.

If you’re a lawyer thinking about going out on your own (or already did and feel a little stuck), this is one of those episodes that makes things feel possible again.

No hype. No buzzwords. Just a real conversation about building a practice you actually want to run.

Connect with Nana

Website: https://www.knightjustice.com

YouTube: Search Nana Knight Criminal Defense
LinkedIn: https://www.linkedin.com/in/nana-knight-19a9a2293

Want a copy of Nana’s book The Knight Advantage?
Visit her website and reach out through the contact page to request a copy.

____________________________________
Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

SPEAKER_00:

What are you you guys most looking forward to trying out next in twenty twenty six?

SPEAKER_02:

So we've we've talked about the jail mail, we've talked about LSAs. Um I don't wanna become too reliant on one particular marketing strategy. I do want to diversify. Right now it's uh it's a matter of do we have the bandwidth to take on more cases? And if we turn on LSAs, I think we're gonna get some really good leads, I think, because my experience has been that people read your reviews on Google before they call. And that's the first thing people say when they call us. We read your reviews, and that's the reason I'm calling. You know, I always follow up with, well, what did you search for? Well, I searched for the best defense attorney in San Jose. What made you call? You know, you did you get a list of attorneys? What made you pick us? Some people say we like your name, you know, night is very catchy, and then we checked out your videos. So, um, but LSAs and the jail mail, I think, is on the top of our list. Um, and then just continuing with what we've been doing with the social media and YouTube.

SPEAKER_00:

Hello, my friends, and welcome to Life Beyond the Briefs, the number one podcast for lawyers choosing to live lives of their own design and build the kind of practices that they actually enjoy showing up to on Monday. Listen, it's the first part of the year, and this is the time of year when a lot of lawyers think about leaving their firms or they've already left their firms and they hang a shingle and you wait for the phone to ring. And Nana Knight did that exactly almost two years ago. I say a couple times throughout the course of this episode, um, you know, one year just over a year, she corrected me when we got off, told me that at the date of recording, we are a year and 10 months into her firm. And she is somebody who, in that time, has has done absolutely everything. Got a great YouTube channel, nice website. She's sending direct mail, she's doing referral letters and having lunches with family law lawyers, and you hear all about that in the show. If you are somebody who is thinking about starting your own firm, or you have started your own firm and you're just not sure what to do next, this is the episode for you because this is the roadmap to how to grow the kind of practice that you love showing up to on Monday. And you can hear it in her voice from doing the marketing to shooting the videos to working with the clients. Nana loves what she does. I think it's a great episode, and I'm proud to share it with you here in January 2026. Hey, everybody, welcome back to the show. Today's guest is Nana Knight. Nana is a criminal defense lawyer in San Jose, California, uh who recently left the prosecution to strike out on her own, open her own firm. And a little bit over a year into running her own firm, she's done so well that she's able to hire her husband, Chris, to come on at the end of 25 and the beginning of 2026. So we're going to be talking about the things that made her successful, the background that got her to where she is now, and then some of the tactics that you can take away in your own firm to have the success that Nana has had. Nana, welcome to the show.

SPEAKER_02:

Great to be here. Thanks, Brian.

SPEAKER_00:

So you came from a military background and from a prosecution background. And, you know, frankly, we don't often see that pedigree wind up as entrepreneurial law firm owner. So can you talk about the evolution of your career? Like how long did it take from having the idea that you wanted to own your own law firm to opening the doors to night justice?

SPEAKER_02:

Yeah. So I right after law school, I joined the Air Force Jag Corps on active duty and uh came in as a uh second lieutenant, promoted to first captain, and got out of active duty when I was a captain, got a ton of experience in the JAG Corps handling courts martial. At one point I was a chief of military justice, so I was overseeing all the investigations and all the criminal cases at two different bases. And so Chris and I served together. He was an army officer, army jag. We got out at the same time, and we switched over as civilians now to the district attorney's office and got a ton of experience there. I handled domestic violence cases, um, and uh just did a ton of trials and then started handling murder cases, violent shootings, gang cases. And I always felt like there was this untested entrepreneurial sort of, you know, power, the skill that I wanted to test out. And I the military did a really good job of training us both on management and leadership, you know, execution. And I thought to myself, if I put all of these skills that I've learned to help me and set up a business where I can, you know, make it successful based on the skills that I've learned, I think I would kill it. So, you know, that the confidence I think is really helpful when you're first starting out. And, you know, we've been really lucky. Like you said, I was able to get Chris to join me. He uh left the um district attorney's office in August, and uh he's a full-on partner now. We just really like it.

SPEAKER_00:

You promoted him straight to partner, huh?

SPEAKER_02:

I did, I did. Although he's still in a probationary period. We'll see.

SPEAKER_00:

Well, I'm interested, you know, as a JAG officer, you were on both sides of the V, right? Sometimes you were defending and sometimes you were prosecuting. And it sounds like you were more involved maybe in investigations than a traditional prosecutor who was just coming into the DA's office would be. Is that is that fair? Aaron Ross Powell, Jr.

SPEAKER_02:

So I never did defense work as a JAG. I I just stayed in a prosecutor lane from a line prosecutor all the way up to chief of military justice where I was overseeing all the other JAGs that were handling the base level courts martial and the investigation. So when I became a DA, I was just exclusively I I just had that prosecutor background with no defense background. And I figured, you know, everything that I learned on the job, I just kind of take it to the other side and do what I was doing as a prosecutor, just do the same thing as a defense attorney. And so the transition wasn't as difficult as I thought it would be.

SPEAKER_00:

It felt like a lot of waiting around in the hallways, primarily because I was doing low-level traffic ticket, you know, first-time DUI kind of stuff. But I'm curious, like the investigation component, when you're when you're not doing the traffic ticket kind of stuff, there probably is a lot of work that goes on behind the scenes that is never seen either, you know, on TV or by by your clients, frankly. And so what kind of investigation is going on in a in a domestic violence case as a lawyer? Like, do you have an investigator or are you the one who's going out and finding the facts that may ultimately wind up in court or may ultimately wind up as part of a negotiation with a prosecutor?

SPEAKER_02:

So we work with investigators, and one of the benefits of having been a prosecutor is when I look at a case, my mindset is how is the DA going to prove this case? How are they going to prove all the elements? And I kind of marry the investigation to that strategy, and it gives me an advantage, I think, because I know what's needed to prove a case beyond a reasonable doubt, and I focus on the weaknesses and I amplify those weaknesses through investigation, and I handle the strategy, I task the investigator what I want investigated. And so it's completely my strategy executed by the the PIs that we work with. So I'm not out in the field interviewing and hunting down witnesses.

SPEAKER_00:

PI is such a funny when I hear you talk about a private investigator, like I I picture like a Dick Tracy in a smoky office, you know, where the lights are never a hundred percent on. Um but I've never played in that world. So is that there must be a whole industry, even in Virginia, of private investigators who are who are not, you know, not employed by the criminal defense lawyer except as maybe 1099 contractors. Is that am I?

SPEAKER_02:

Right. That's that's that's pretty much.

SPEAKER_00:

It's so funny. You know, as a as a lawyer, somebody talks to you at a cocktail party, they kind of expect that you know everything about the law. But every time I talk to somebody who's in a different practice area, and like you have this whole universe of stuff that you think about that I have never once in my 17, 18 years as a lawyer even recognized existed. But that that's what I find so interesting about doing this kind of a show. How how do you go about like vetting this is a good investigator versus this is a lazy investigator?

SPEAKER_02:

So ethics are really important to me. I work with investigators that have been vetted, who have a really good reputation. And then as I work with them, I assess their product. It's really important to me, obviously, that they're licensed and they're in compliance with all the state laws. And I just look at the flow of the investigation, I make sure all the right admonishments are given. Um, and they just do everything correctly because at the end of the day, you know, my credibility is my currency in the community where I practice. And I want to avoid any kind of any um impropriety, right? So they work for you, you're the lawyer, kind of spearheading the effort. So you got to make sure everything's done correctly.

SPEAKER_00:

Do you find it easy to make the switch from prosecution hat to defense hat? And what I mean by that is, you know, sometimes we we hire folks in our law firm who used to work at insurance defense firms, and you can you can kind of hear in their thought process that they are skeptical of an injured person, right? They're always looking for the negative thing about the case. And and I'm curious whether that same, you know, hidden bias exists as you move from prosecutor to criminal defense. Like, did did you have a hard time shifting out of how do we prove this to how do we defend this mindset?

SPEAKER_02:

So as a prosecutor, you know, I the the defendants that came to me, the cases that I handled, I I just handled files. And I didn't have any, for the most part, any humanizing components. I didn't know the person as a whole. Now being on the defense side, when I work with an individual, I get to learn their life story, I get to learn about them, their families, what's important to them, their priorities. And it just makes me really, you know, excited to help them within the perimeters of the law, you know, and I'm very direct with my clients because I was on the other side. You know, this is where you messed up, you know. We realistically, we're not gonna be able to get this case dismissed because, you know, it seems like the evidence indicates that this did happen and this is the way we address it. So clients really like that direct, no sugar coating. Here is how your case is likely gonna play out. But there's nothing more rewarding, Brian, than having giving somebody that sense of relief. I've had people cry on the phone when I'm telling them their case is gonna get dismissed. And we had somebody who was facing life imprisonment and we got the case entirely dismissed, and he his life was just completely upended because of the case. And uh, when he heard the news, he just broke down and so thankful. And that's what makes his job worthwhile. That's what I love.

SPEAKER_00:

Aaron Ross Powell, Jr. And you were in a uh in a real serious subniche of criminal defense. You're doing domestic violence and I think sexual abuse cases, and correct me if I'm wrong, um you know, it's the kind of area where you know it seems to me like you don't often get people who are quote caught in the act, right? Uh and I think a lot of as we've talked, a lot of your role is in diverting an investigation and preventing a charge from ever being brought in the first place. How in the first couple months of of the career as you moved out of the prosecutor's office, how did you begin to market yourself and make that service available to the general public?

SPEAKER_02:

Aaron Ross Powell We do, you mentioned you mentioned preempting charges, right? So there that's a big part of what we do. When clients come to us early, we're able to intervene on time, and we've had really good success rates with getting cases not filed. And so, but the timing is really critical. The client has to come to us right before the charges are filed. It's usually an investigation stage when they've just been arrested or they're being contacted by the detective for a statement. They come to us and we're able to launch a pretty robust investigation and present the defense side of the story. We have an opportunity to shape the narrative before the case goes to the prosecutor for their review and for the filing of the charges. At that point, we have this, you know, uh all this information and this evidence that was not collected that we present to the prosecutor and persuade the prosecutor that this is a case that's either not provable or should not be filed in the interest of justice. And so that's that's one thing that clients really like. I recently authored a book that's being published that talks about this intervention strategy on domestic violence cases, which is a big part of our practice. And it's great when when you can preempt charges and have clients not even worry about going to court.

SPEAKER_00:

How are those clients finding you?

SPEAKER_02:

So I've been getting leads through my YouTube channel. I've got a lot of referrals. We have relationships with family law attorneys who send us cases. Oftentimes, you know, divorce has domestic violence components. And a lot of people, not a lot, but we've been getting, we've seen an uptick in people finding us through Chat GPT and some other AIs. That's interesting.

SPEAKER_00:

And you've, you know, one of the things I like about uh working with you and your husband is you guys do almost everything. Like every strategy that you could do, you do it. So you have SEO, you have the the YouTube channel, and we'll talk about that in a minute, but you've also written the book. It's like all the things, all the authority branding things that we teach within great legal marketing. Um the YouTube thing is is always so interesting to me because in either that or social media, you you really have a broad national and sometimes international audience. And such a small percentage of those people, as a lawyer, you know, licensed in one state who only wants to practice in part of that state, like it's just such a small window of opportunity that somebody would discover us there and then hire us for the service. But I think that's what a lot of lawyers get wrong, right? Is it's not broadcast and then find somebody and hire them. It's these people who get three names and they look for all three of those names. And of course, YouTube shows up very high because it's a number two search engine in the world and sounded by the number one search engine. And then they can spend all this time consuming your content before they ever pick up the phone and decide that you're the right person for them. So you've got something like 200 long-form YouTube videos. And I know we talked before um we started recording you you're working with Jeff Hampton to produce at least some of those. But I imagine you were producing stuff and throwing it online even even before you had them professionally done. So how can you talk a little bit about your strategy for building out the portfolio of either questions that we're answering on YouTube or types of videos that we're creating? Like how do you think about what's the next thing that we're gonna shoot and post?

SPEAKER_02:

It's just through research, you just see what um and also research as to what people are watching combined with the strategy where you figure out where is where your cases, what types of cases are you getting, you know, for your practice area, and just doubling down on those. For example, I have a lot of domestic violence cases, so I've I've made a lot of domestic violence videos. Now, YouTube doesn't like to promote domestic violence or sexual assault videos, but uh people who need those services, they're specifically searching on YouTube and I pop up and we've had people call in our office specifically ask for me, where Chris picks up the phone and says, you know, I can also help you. I'm a law partner and they want to speak directly with me because they've seen me on video.

SPEAKER_00:

Do do you have to get creative with the titling and the naming of um of the videos on YouTube? Or can you if you put like domestic violence, is it gonna get flagged and pulled down, or do you have to get like euphemisms as you're putting the title up there?

SPEAKER_02:

You want to put catchy names. I know I'm not I'm not a fan of clickbait, but you do want to come up with catchy titles and the thumbnail has to be right that matches the thumbnail to just you know spark that interest. And that's it's it's it's a constant learning process. We're testing different things. And a couple of my videos actually got tons of views. One got over 50,000 views.

SPEAKER_01:

Yeah.

SPEAKER_02:

So it's it's a lot of fun. It's a different skill to place yourself in front of the camera. You could be a good trial lawyer, but it doesn't necessarily translate well to being in front of the camera and speaking to the camera as a talking head.

SPEAKER_00:

Aaron Powell So 200 videos in a little over years, a ton of videos. How many hours a week are you spending shooting these? And and then if you're spending any time like editing them or creating the strategy, I'd be interested in hearing that also.

SPEAKER_02:

Yeah, I mean it's a lot of work. It could be a full-time 40 plus hour job if I let it. So I just batch record them. I just designate a day and I sit in front of a camera and just knock them all out. It is very taxing. You know, as you're talking, you get thirsty a lot, so you're like constantly drinking water. There's specific days during the week where I where I do that. And the kids are out of the house, there's no noise, you know. My studio is set up in in my house, so which is nice.

SPEAKER_00:

Do you intend to also create content for Chris or will it just be you?

SPEAKER_02:

He's interested in it. We're we're talking about it. We'll see. Yeah.

SPEAKER_00:

I mean, it it almost like should be a separate channel, you know. Just just thinking off the top of my head, number one, it gives you two opportunities to be found instead of one. Number two, his brand and his personal brand is gonna be different than yours. And number three, if I'm binging videos and and I and I if I'm you, I want people to stay on the one channel, right? I think the having the next video with a different narrator or voice is probably the wrong thing to do. Plus, if you ever have to fire him, then you don't have to clean your YouTube channel.

SPEAKER_02:

That's true. So, you know, it goes back to what our clients want too. Some of them want a female attorney, especially, you know, males charged with domestic violence. They want a female, aggressive female attorney. Some people prefer, you know, Chris, and that's fine. We do have very different styles.

SPEAKER_00:

That's interesting. What is the thinking behind if I'm a male charged with domestic violence, I want an aggressive female?

SPEAKER_02:

So with male defendants who are charged with domestic violence, usually the alleged victim or the complaining witness is a female. And the optics aren't as good when a male attorney goes on the attack during aggressive cross-examination.

SPEAKER_00:

That's fair.

SPEAKER_02:

They want a female.

SPEAKER_00:

That makes sense. Um all right, so tell me about the book that you've written.

SPEAKER_02:

Yeah, this book is uh The Night Advantage, a practical guide to domestic violence. I'm really proud of how it turned out. And it just talks about w how you can preempt charges, what you need to do in the the first 72 hours, that critical window is really important. And if you come to us on time and you do all these things, we can maximize the chances of getting your case not filed. And it's a really good educational tool for our prospective clients and current clients about the process for these types of cases, what to expect, and um, you know, what works in terms of effective strategies.

SPEAKER_00:

And then what's the promotional strategy for getting that into the hands of referral sources or ultimately clients?

SPEAKER_02:

So we're refining that, but I plan to have a direct mail sort of campaign where we do provide that book to all of our family law attorney referral sources. I think it's something they they can just hand out to their clients and have them read it before they come to us. And I'm also looking into a direct mail campaign with potential new clients who call us with domestic violence cases, we could just get the book to them within like a day or two, FedEx up to them, have them read it, and then set up the strategy session or the consultation. So we're refining that and I'm hoping we could get some really good results with that.

SPEAKER_00:

I knew a lawyer who years ago, if they had an injury client who didn't sign either while they were on the phone or in the in the first meeting, he would have an Uber Eats driver pick up a package from his office and hand deliver it to the person's house. You know, you can get it there in a day or two with FedEx, but you said the first seventy-two hours are really important. It probably would cost you about as much as overnight shipping with FedEx to just have Uber Eats drive it within I don't know how how large exactly the San Jose metro area is, but that's That's an idea for getting it out there as quickly as you could.

SPEAKER_02:

Great idea.

SPEAKER_00:

How did you develop the Family Lawyer Network?

SPEAKER_02:

So, um, through referral letters that Ben Glass taught us, one of the first things I promised that wasn't a setup. No, it's very effective. I mean, it's really true. It does work. I was able to get a case referred to me that was a hundred thousand dollar plus case. And it was through a family law attorney that I reached out to and I proposed a referral, reciprocal referral arrangement. And I really liked doing that, the community marketing, community outreach type of marketing. You guys call it what, analog marketing?

SPEAKER_00:

I I call it analog marketing, yeah.

SPEAKER_02:

Yeah. So those referral letters are really effective.

SPEAKER_00:

Awesome.

SPEAKER_02:

And we're trying to build on that.

SPEAKER_00:

Is there a turn off factor as a domestic violence lawyer sending maybe cold letters to family lawyers? Like did anybody respond like I don't represent spouse beaters or any anything like that?

SPEAKER_02:

Aaron Powell I haven't received that response, but you know, we've had attorneys not respond at all. We'll we'll try a couple times and um maybe another time in like six months or like a year later. But for people who don't respond, we don't really bother them too much. But I've seen a lot of people, a lot of lawyers reach out and I've had coffee dates with them, lunch, and uh just kind of building that rapport and establishing that connection.

SPEAKER_00:

I would just keep keep sending the initial letter once every you know three months or six months. We we do that with our chiropractor letters. Um and and you know, it's either maybe it never made it to you in the first place, or maybe you threw it right in the trash, or maybe it wasn't the right time, right? But people have forgotten that they've already received this letter. If you send it every every three or six months, that's the way to initiate it. And then and then the thing that we've been kind of struggling with how to get right internally is at a certain point, I don't need to grow that list any larger, right? I don't I don't need 75 people who send me one case every three years. I would be better with 15 people who send me all their cases, right? And so So once you've had that coffee or you've had that lunch, what are you doing to remain top of mind with those lawyers?

SPEAKER_02:

I also actively seek referrals for them. Just in my mindset is what can I do for you? And I think that's the most effective. And then just uh, you know, postcards. We started a newsletter program. Chris and I were working with Kia Arian, who does a great job with our newsletters. Well, and they say in marketing, you gotta try everything. So and I I frankly love the marketing aspect of this business. It's something that really excites me. Chris, on the other hand, is more focused on the law. But going back to what you said, it's just keeping in touch with the referral sources and maybe sending them gifts. We started doing that, and people appreciate and they remember and they want to send you referrals.

SPEAKER_00:

So it's you and Chris, and there's one other person listed on the website. Is that a paralegal or an admin or somebody like that?

SPEAKER_02:

Gina is our paralegal. She is kind of the workhorse and she does everything, very client-facing individual, and does a lot of good substantive motion work for us behind the scenes. So and we're in the process of hiring somebody else.

SPEAKER_00:

How much of your time is split between is is spent actually doing any legal work now?

SPEAKER_02:

A lot of my time.

SPEAKER_00:

A lot of your time. It sounds like maybe that's that's not the five-year vision for you.

SPEAKER_02:

It's not. It's not. I would like to kind of get away from a substantive lead legal work and maybe be more of an overseer manager, case strategy. That's the role that I see myself in in a few years. And so Chris and I are talking about hiring another attorney to help us because it could get overwhelming when you're doing a lot of the substantive work.

SPEAKER_00:

Yeah. I mean, it would if you were doing all of the substantive work and all of the marketing and all of the networking, yeah. That gets that gets overwhelming. What I've noticed is it does kind of come in cycles where you're like, oh, I could if I never touch a case again, I'll be very happy. And then you don't touch it for like six months and then and then you get brought in and you solve like one interesting problem. You're like, oh, this is this is fun again. So it's nice to have that ability to kind of weave back and forth between being the law firm owner and being the one who's doing the the legal work day to day.

SPEAKER_02:

Yeah, I agree. I I actually like the work that I do. It's just, you know, you want to give your clients good service and you don't want to overwhelm and overburden yourself. But I love going to trials. I love doing contested, you know, preliminary hearings and figuring out the strategy. Uh and I also discovered that I love marketing, you know, it's um so yeah, it's uh our plan for the next five, 10 years is to grow and hire more attorneys to or starting with the first attorney and then just kind of gr grow from there.

SPEAKER_00:

So let's see, we so we talked about YouTube, we talked about writing the book, you're doing newsletters, CO, you're doing anything else, PPC, LSAs, are you doing any other digital client acquisition?

SPEAKER_02:

No, we're not doing LSAs, no PPCs. You know, uh in the criminal defense community, jail mail is very popular.

SPEAKER_00:

And what is jail mail?

SPEAKER_02:

So these are legal solicitation letters that attorneys can send out to individuals who've just been recently arrested, and it's basically promoting your services. It has to comply with the state bar rules because it is kind of solicitation, right? So you have to be very careful. But a lot of lawyers have had in our community in our state do the jail mail thing and apparently it's very high yield. So it's an interesting marketing tactic.

SPEAKER_00:

Have you ever tried that?

SPEAKER_02:

No, no, we're talking about it. It'd be interesting to see how that works out.

SPEAKER_00:

So the the strategy to try with the next potential client that calls you is to ask them to bring you their entire stack of jail mail. Right. Because then that way you could see what everybody else is sending and what everybody else's message is, and you can craft something that's different than than everybody else and test that.

SPEAKER_02:

That's a great idea.

SPEAKER_00:

You know, I've I've had um, you know, I'll give you a discount or whatever, you just bring me all this stuff. It also seems like, I don't know, if you got arrested and you were trying to to maybe hide it from your parents or your spouse for uh if it were a relatively minor um offense, and then you had 25 letters from lawyers show up. I don't think I would I would want to hire any of those lawyers.

SPEAKER_02:

Aaron Powell Well, we had someone who found out that his wife was filing for a divorce because he got that letter from that lawyer in the mail and he had no idea.

SPEAKER_00:

Yeah, what's I've always thought, you know, we have these sophisticated internet um marketing tactics like retargeting ads. And I've always thought if you were a family lawyer, you gotta be really careful with that, showing up on the family computer that like all of a sudden I'm scrolling Facebook and I see a bunch of ads for divorced lawyers. That's you know, every every practice has its own problems. Criminal defense law, I just I watched more than I should have of that case of the guy in Massachusetts that was Googling like, what do I do with my wife's body now that she's dead? And so I'm sure internet searches are our hot topic in the criminal defense community, right? Yep. And then trying to do SEO for domestic violence firms. Like, what are all the terms that people might be looking for? It's all kinds of interesting marketing problems to be solved. What are you you guys most looking forward to trying out next in 2026?

SPEAKER_02:

So we've we've talked about the jail mail, we've talked about LSAs. Um I don't want to become too reliant on one particular marketing strategy. I do want to diversify. Right now it's uh it's a matter of do we have the bandwidth to take on more cases? And if we turn on LSAs, I think we're gonna get some really good leads, I think, because my experience has been that people read your reviews on Google before they call. And that's the first thing people say when they call us. We read your reviews, and that's the reason I'm calling. You know, I always follow up with, well, what did you search for? Well, I searched for the best defense attorney in San Jose. What made you call? You know, you did you get a list of attorneys? What made you pick us? Some people say we like your name, you know, night is very catchy, and then we checked out your videos. So, um, but LSAs and the jail mail, I think, is on the top of our list. Um, and then just continuing with what we've been doing with the the social media and YouTube.

SPEAKER_00:

All right, is the book out?

SPEAKER_02:

The book is in publishing right now. I have the digital version and that's ready to be dispatched.

SPEAKER_00:

And is that is that like if people wanted to check that out and see what you had how you had put that together, is that is there a page on your website that I can link in the show or no?

SPEAKER_02:

We not right now, but uh the digital copy just just was just delivered to us and we're we are gonna put excerpts on that on our website and ask for obviously people's contact information in exchange, provide that, you know, that relevant part of the book.

SPEAKER_00:

So and so one of the things you can do if you're listening to this, you can go to Night Justice, K-N-I-G-H-T, and check out seven times. Has the thing been uploaded yet? Uh, and drive some some Google juice to Nana and Chris's website. Nana, I've had a really good time talking to you, and I'm looking forward to seeing you at the Hero Mastermind event in February. Where else can people find you? Maybe your YouTube channel, maybe social media, where do you want to direct people?

SPEAKER_02:

Yeah, so we're on all the platforms, LinkedIn, um, Facebook, Instagram, and YouTube is the biggest channel that we want to promote. Um, and just reach out. If you if you would like a copy of the book, you can email us on the email address that's on our website and let's talk.

SPEAKER_00:

If you want an example of somebody who's done everything right in the first 12, 15 months, this is it. So you know, early part of 2026 is when people think about starting to go out on their own, leaving the practices where they are. And if you want the roadmap, you can go over to Nana's website and check out what they've done.

SPEAKER_02:

Thanks, Brad. All right.

Head Shot

Brian Glass

Host