Telling the Story of "I": The Origin Story Artwork

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Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Telling the Story of "I": The Origin Story

July 09, 2024 • Emily Aborn

0:00 | 37:45

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What's the story behind your "I"? Where you came from, how it all began, and why you do what you're doing today?

You may not have some reality-bending origin story.

Even if you didn't find your life's purpose while narrowly dodging your demise, your origin story is no less exciting and no less relevant!

In this episode, we get into how to write and tell your beautiful, multifaceted origin story and apply it to just about anything you're sharing!

What's an Origin Story?
What are some recognizable examples of Origin Stories?
6 Reasons telling your Origin Story is important
6 Questions to ask yourself when creating your Origin Story
Where to share your Origin Story
5 Tips to help your Origin Stories shine!
What to share if you haven't "arrived" yet?

👉🏻 EXTENDED SHOW NOTES:

Prompts:

Why did you decide to start the company, business, or brand? Why YOU?
What were the moments or experiences that shaped you on your life journey? Which events took place along the way?
Was there an aha moment for you? If so, what was it?
Who are the people who’ve influenced your journey? Mentors, friends, family, inspirers, how have they shaped you?
What challenges have you faced? What obstacles have you overcome? How did you overcome them? Did you have a moment wanted to throw in the towel, how did you stop yourself? Or perhaps someone else intervened?
What curiosity, passion, or interest has driven you to your work?
What major lessons have you learned?

Where to share:

Your website, specifically, your About Page
When starting a presentation, workshop, or educational talk
When seeking financial support from investors/lenders
In a keynote or as the keynote itself
With clients on Discovery Calls
On social media
In blogs
In emails and newsletters
On your podcast
On other people’s podcasts as a guest
When networking and connecting

Resources & Links
People-Pleasing Episode
Bio Builder Freebie - sorry, this is no longer an offering!
Bio Builder Service & Strategy Session- contact me directly: emily@emilyaborn.com
For the Health of It Podcast by Jenny Bruck of Spinal Corrective Center

About Me:

Emily Aborn: I’m a Copywriter, Speaker, and Podcast Host. I love working with small business owners excited to push boundaries and have FUN infusing personality into their copy. I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

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emily@emilyaborn.com
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