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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Step Aside, Perfectionism! We've got action to take

August 13, 2024 • Emily Aborn

0:00 | 30:33

Text Emily!

Maybe you've convinced yourself that perfectionism is a good trait. I can definitely see that side of the coin too, trust me...

It means you have high standards, attention to detail, care about quality, have a strong appreciation doing things "right". It might reflect your goal-oriented, task-focused, reliable, forward-thinking, innovative side as you constantly look to make things BETTER.

And perfectionism can have some unwanted side effects: Procrastination, stopping you in the first place, causing you to question, doubt, overthink, second-guess, never share, never feel ready, never feel smart enough, good enough. It can strain relationships, take up a lot of energy, and can even lead to burnout.

What would happen if we turn down the noise of perfectionism just 1%?

In the episode, we explore exactly that as we get into:

Perfectionism defined by Julia Cameron in her book, The Artist's Way (p.119-120 quoted)
The upsides and downsides of being perfectionistic
Three types of perfectionism that show up in our business
How perfectionism can show up in marketing, collaborations, relationships, and beyond!
Covert and overt perfectionism
6 Ideas to help you turn it down 1% at a time
And more!

Journaling Prompt (from Julia Cameron's Book The Artist's Way)

What would I do if I didn't have to do it perfectly?
What would I say if I didn't have to say it perfectly?

Consider: Anything worth doing might be worth doing imperfectly (even badly) at first.

Resources Mentioned:
Becoming 7% Better Experiment (Emily's Substack Article)
Content with Character Episode: How to Stop People-Pleasing in Your Marketing

About Me:
I'm Emily Aborn, Copywriter, Speaker, and Podcast Host. I've worked with 122+ industries as a copywriter. I write original, personality-packed, strategic copy that'll make you and your business proud to share! Fan of: being a nerd, reading, podcasts, and hiking.

Email: emily@emilyaborn.com
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