For seasoned entrepreneurs and leaders who are tired of the online noise, sick of doubting themselves and ready to move differently. Even if this next chapter feels brand new — you’re not starting from scratch. You’re bringing years of experience into something more aligned to this phase of your journey. 

******** 

A life meets business podcast. This is not your 'IG business coach bestie' show. It's 'pillow with a knife’s edge' clarity and real stories from years in the trenches. 🍸It's energy flavored business seltzer — sharp and refreshing and without the love and light aftertaste. 

******** 

We cut through the performative BS to explore what actually works in the new era of life and business — moving beyond the "hustle culture echo chamber", played out frameworks and and surface-level tactics to name the influences that really shape your decisions and those of your tribe. 

********

You can expect content using modern "energetics meets business" approaches — including Human Design, applied neuroscience, practical spirituality, aligned marketing insights — not just as theory, but as tools to get unstuck, solve real challenges, navigate in the dark and feel more energized in what you are doing. This isn’t about tossing data or basic strategy out the window. It’s about making sure they both serve your natural guidance system instead of overriding it.

 ******** 

We get under the hood — dissecting how magnetic marketing and consumer psychology really works — so that these areas can serve you vs. burn you — while making you feel more supported and confident in the choices that you make and shed a light on what gets in the way of sharing your message.

******** 

I’m Sunita — a 5/1, Ivy League optimization engineer, MBA, MSc in functional medicine, with over a decade of executive experience (in-house brand management, start-ups, management consulting, agency life), 14+ years as an entrepreneur across multiple industries (service, B2B, B2C, consumer goods), and 20+ years of managing chaos along the "unscripted path". 🔥A true business alchemist — I act as an intuitive guide and strategic business advisor for leaders and entrepreneurs at inflection points — providing sharp guidance and innovative solutions to help them find clarity and a viable path forward when things feel murky, overwhelming or just stuck. 👀I help them stop spinning their wheels by diagnosing and addressing the misalignments they can't see between their business goals, marketing strategy, personal situation and how they're uniquely designed to operate.