For entrepreneurs and founders building what's next. We talk positioning, orientation and alternative forms of decision intelligence to help you navigate the next era of business. All conversation flows through one lens: helping you distinguish signal from noise so you can make smarter moves that are the right fit for you. The podcast is both soul and strategy. It's about building and leading from your unique edge instead of despite it. 

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We toss industry dogma and manufactured authority to share practical truths and have real conversations. Expect entrepreneurial stories and unique perspectives you won't hear anywhere else. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make.

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I'm Sunita. Fractional CMO, business consultant, and non-traditional positioning strategist. Cornell optimization engineer, Ross MBA. Former consumer health product founder. Executive roles with global brands meets 15 years in the entrepreneurial thunderdome. I fuse esoteric tools, a gift for laser insight, 25yrs of experience and a focus on practical application into everything I do. 

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Expect content about navigating without a map, business fundamentals and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.