Positioning, Influence & Navigating The New Era of Business | Clear Signal

For entrepreneurs, founders and change agents done with one-size-fits-all advice. When the usual business thinking isn't sufficient for what you're dealing with — it's time to look at the problem from different angles, separate signal from noise and figure out what actually matters — so you can find the right way forward. Topics include influence, resonance, positioning, identity, decision-making under pressure and the stuff beneath the stuff that business podcasts usually talk about.

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I'm Sunita — Business consultant, positioning strategist & alchemist. Cornell optimization engineer, Ross MBA & MSc. 25 years of experience across a number of industries, 2x 6-figure founder, former brand manager for a billion-dollar brand and depth beyond the 3D that conventional business strategy can't touch.

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Positioning as discussed here means two things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines every move you make. The point isn't to provide a generic playbook or serve up "3 tips" that will expire tomorrow. It's to elevate conversations and perspectives that make you think differently about how you're playing the game.

Contributors

Host

Sunita Kumar

I’m Sunita.

I solve problems through a blend of laser precision, visionary solutions and root-cause focused strategy. I see the patterns most people miss. I transmute them with precision. Systems reorganize.

Cornell operations research engineer (the science of optimization + decision making). Ross MBA marketing and strategy. MSc nutrition and functional medicine. Formally trained across multiple non-traditional disciplines.

20 years in bleeding edge roles across Big 5 consulting, advertising and brand management—leading launches in solar, mobile, medical device, consumer products, e-commerce and advertising with the world's largest brands.

15 years managing my own businesses—including founding a 6-figure first-to-market health product and a marketing insights agency for global companies.

No playbooks or formulas. Just trial by fire and a lifetime of navigating uncertainty on the unscripted path.

https://linktr.ee/iamsunitakumar