I’m Sunita. 

I solve problems through a blend of laser precision, innovative solutions and root-cause business strategy. I see the patterns most people miss. I name them with precision. Systems reorganize.

Cornell operations research engineer (the science of optimization + decision making). Ross MBA marketing and strategy. MSc nutrition and functional medicine. Formally trained across multiple “nontraditional” disciplines.

20 years in bleeding edge roles across Big 5 consulting, advertising and brand management—leading launches in solar, mobile, medical device, consumer products, e-commerce and advertising with the world's largest brands. If it was a category first—I helped build it.

15 years managing my own businesses—including founding a 6-figure ‘first to market’ health product and a marketing insights agency for global companies.

No playbooks or formulas. Just trial by fire and a lifetime of navigating uncertainty on the unscripted path.