Positioning, Influence & Navigating The New Era of Business | Clear Signal
For entrepreneurs, leaders and change agents done with one-size-fits-all advice. When the usual business thinking isn't sufficient for what you're dealing with — it's time to separate signal from noise and figure out what actually matters so you can find the right way forward. Topics include influence, resonance, positioning, identity, decision-making under pressure and the stuff beneath the stuff that business podcasts usually talk about.
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I'm Sunita — Business consultant & positioning alchemist. Cornell optimization engineer, Ross MBA & MSc. 25 years of category innovation work across a number of industries, 2x 6-figure founder, former brand manager for a billion-dollar brand and depth beyond the 3D that conventional business strategy can't touch.
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The point isn't to provide a generic playbook or serve up "3 tips" that will expire tomorrow. It's to elevate conversations and perspectives that will make you think differently about how you're playing the game. Positioning as discussed here means two things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines every move you make.
Episodes
71 episodes
Human Design Centers. Don't Underestimate the Soup You're Swimming In [E75]
❌X Marks The Spot (Pilot Oppt. Exp 11/11/26)💥Work with MeNCGR ...
X Marks the Spot. The Simple Positioning Tip They Will Never Sell You [E74]
❌X Marks The Spot (Pilot Oppt. Exp 11/11/26)💥Work with Me
A Nod to Decision Fatigue and a Season 3 Intro [E73]
💥Work with Me❌X Marks The Spot (Pilot Oppt. Exp 11/11/26)
What is Positioning? And Why Trying To Manufacture a Niche Will Always Fail [E72]
💥Work with MeShow Notes:What if your greatest business advantage isn't something you need to learn, manufacture, or emulate? How do you know whether you need...
Experience vs. Talk: Why You Need to Stop Taking Advice From People in the Stands [E71]
💥Work with Me See you in late September to kick off Season 3.
The Bigger Vision: What It Means To Treat Your Business Like a Game [E70]
💥Work with Me My Substack a...
Marketing Resonance Has a Recipe. And It's Not Your Human Design Chart [E69]
💥Work with Me and it's not recognition.and it's not conversion.
The Bigger Picture: What it Means to Treat Your Business Like a Teacher [E68]
💥Work with Me My Substack a...
What You Do Every Morning. And What It Has To Do With Driving With The Brakes On [E67]
💥Work with Me If you're like most of the entrepreneurs I work with — driven, action takers, experienced and educated, been around the block — you've already got gas in the car.&n...
Marketing Storytelling: Why Most Advice Is Probably Wrong For Your Business. And Here's Why [E66]
💥Work with Me Show Notes:"Help who you were two years ago" merged with storytelling "from your journey" is the most repeated marketing advice in the personal brand ...
Positioning : 4 Ways You Will Mess Yours Up Using Conventional Human Design Advice [E65]
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The New Game Theory: Why The Next Era of Business Will Require a Different Kind of Intelligence [E64]
💥Work with Me The New "Game Theory" = a new model for understanding business, power, competition, opportunity and influence in the era we're entering.If the old was...
You Don't Have a Marketing Problem. You Have An Identity Problem [E63]
💥Work with Me Show notes:This episode cuts through the noise and calls out what’s actually going on, why strategy feels harder than it should, and why more...
Stop Taking The Bait. Why Your Impatience Is Profitable [E62]
💥Work with Me If you know you’re at a turning point but the direction isn’t clear, Alchemical Edge is where we fix th...
Entrepreneurial Truth Bomb: Cookie Cutter Marketing Frameworks Produce Cookie Cutter Results [E61]
💥Work with meShow Notes:Credits: Originally aired on the Business Insider Roundtable with Andrew Jones.Andrew now has a new podcast Pivot Point an...
Breaking Down 3 Layers of Influence — Mindset, Mastery and Deconditioning in Human Design For Business [60]
💥Work with meResources Mentioned:1) Deconditioning (Youtube Video)2)
The Culprit Behind Bright Shiny Object Syndrome. The Head Center In Human Design [E59]
💥Work with Me Show Notes:The head center is the bright shiny object syndrome center. 50% of people have an undefined head. You're in good company.This...
Non-Conventional Business: What It Means To Build Something Without a Blueprint [E58]
💥Work with me Show Notes:Creating your own "category" is lonely. And every day you're going to question if you're crazy.This episode is for entrepreneurs bui...
A Top is Not a Bottom: Human Design Profile Line For Business Masterclass [E57]
💥Work with Me Show Notes:What's the difference between a 2/5 and a 5/2? Between a 3/5 and a 5/3? If you think they're the same, you've been ...
Tasting the Rainbow in Business Doesn't Mean You Are FAFO. Here's What It Means Instead [E56]
💥Work with Me Offer mentioned<...
AI, Astrology and Aries... We're Gonna Party Like It's 1999 [E55]
💥Work with Me ⚡️Eclipse Readings are back.
The Difference Between Shoulds and Aligned Opportunities for Sacral Beings: Human Design for Business [E54]
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What Human Design Circuitry Has To Do With Your Business Model [E53]
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