For entrepreneurs, leaders and change agents done with one-size-fits-all advice. When the usual business thinking isn't sufficient for what you're dealing with — it's time to separate signal from noise and figure out what actually matters so you can find the right way forward. Topics include influence, resonance, positioning, identity, decision-making under pressure and the stuff beneath the stuff that business podcasts usually talk about. 

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The point isn't to provide a generic playbook or serve up "3 tips" that will expire tomorrow. It's to elevate conversations and perspectives that will make you think differently about how you're playing the game. Positioning as discussed here means two things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines every move you make. 

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I'm Sunita. 🥕Business consultant, positioning strategist & alchemist for seasoned entrepreneurs & leaders at an inflection point. Cornell optimization engineer, Ross MBA & MSc. 25 years of category innovation work across a number of industries, 2x 6-figure founder, former brand manager for a billion-dollar brand and depth beyond the 3D that conventional business strategy can't touch.