

D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Contributors

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Guests

Arjun Sofat
Founder of Free Soul. Featured in episode 14: "Building Free Soul: How Arjun Sofat Bet Big on TikTok and Pioneered Social Commerce"

Daniel Temm
CMO at Puresport. Featured in episode 15: "Puresport’s 7-Figure Blueprint for Community-Led DTC Growth"
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Danil Saliukov
Founder of Insense. Featured in episode 16: "Mastering TikTok Shop in 2025 with the CEO of the #1 UGC Platform, Insense"

Elissa Corrigan
Founder of Elle Sera. Featured in episode 21: "The Founder’s Guide to PR with Elissa Corrigan: How to Get Your Brand in the Media"

Fred Ezekiel
Creative Director at Hambi Media. Featured in multiple episodes alongside Loukas.

Jack Zambakides
Co-founder of D.Louise. Featured in episode 18: "Scaling D.Louise to 8 figures: The Blueprint for a Founder-Led Jewellery Empire".

Jamie Ingham
CMO at Soar Group. Featured in episode 7: "The EXACT Black Friday Strategy that Made The Essence Vault £3M in 2 Days..."

Laurence Booth Clibborn
MD & Co-Founder @ The Mothership. Featured in episode 4: "How Laurence Acquired & Operates 7 D2C Brands at Once!?"

Matthew Holland
Managing Director of Holland's Country Clothing. Featured in episode 19: "How Matt Holland's Legacy Retailer Became a 8-Figure DTC Success"

Matthew Kelly
Founder of Spacegoods. Guest in episode 11: "Matt Kelly’s Vision for Scaling Spacegoods: The £10M to £100M Journey"

Oliver Kenyon
Co-founder of ConversionWise. Featured in episode 6: "Mastering CRO and Landing Pages: Oliver Kenyon's 12 Years of Expert Insights"

Sam Wright
COO at Soar Group. Featured in episode 7: "The EXACT Black Friday Strategy that Made The Essence Vault £3M in 2 Days..."

Simon John Phillips
Founder of The Magnitude Group. Featured in episode 2: "He made MILLIONS through D2C before losing it all.. But bounced back!?"