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D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Podcasting since 2024 • 69 episodes
D2C Diaries
Latest Episodes
The Persona Mastermind: How Top 1% DTC Brands Drive Incremental Reach on Meta
🚨🚀 Your creative strategy was built for an algorithm that doesn't exist. In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it using a persona-driven strategy that reduces CAC, bea...
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50:09
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M&A Secrets for selling your DTC brand in 2026
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0slb_f0Most DTC founders have a number in their head. A valuation. An exit. A moment where the work pays off.What...
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Season 1
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Episode 68
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1:09:00
How to Make AI UGC Ads in 2026: Sora 2, Claude and the Full Workflow
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0s7Jtp0AI UGC has come on leaps and bounds. In this episode Loukas breaks down the exact workflow he's using right now to...
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Season 1
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Episode 67
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46:16
Meta Insider Reveals How £100M+ Disruptor Brands Scale With Andromeda
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rNf_N0For this episode, we’re joined by a Meta Creative Strategist working directly with some of the most disruptive bra...
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Season 1
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Episode 66
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1:05:08
Meta Algorithm Update: How to Adjust Your Organic and Paid Media Strategy
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rw0Jc0From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/In this episode, we break down...
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Season 1
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Episode 65
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59:47
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