D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Podcasting since 2024 • 45 episodes
D2C Diaries
Latest Episodes
£10M+ E-commerce CRO Tactics with Dylan Ander
CRO is the growth lever 99% of DTC brands are ignoring.In this episode, Olly is joined by Dylan Ander, ex-agency owner, 2x eCom founder, and now the creator of Heatmap.com, the CRO tool quietly powering some of the highest-performing br...
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Season 1
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Episode 45
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55:35
Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta Ads
Most brands creatives live at the bottom of the funnel, battling over the same small pool of ready-to-buy customers.But 80% of our best-performing ads? They start much higher up.In this episode of D2C Diaries, Loukas shares the ...
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1:03:38
Reinventing Creative Strategy with AI: Alex Cooper
Creative strategy is evolving, fast. And Alex Cooper is one of the sharpest minds pushing the industry forward.In this episode, we dig into the intersection of AI and creativity: how brands can scale content that actually converts, why ...
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Season 1
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Episode 43
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1:22:09
Scaling DTC Ad Creative with JSON Prompts and Veo 3
What happens when you give Loukas two weeks, a cleared calendar, and unrestricted access to Google’s new Veo 3?You get a repeatable system for generating scroll-stopping ad hooks, without touching a camera.In this episode of D2C...
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Season 1
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Episode 42
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50:51
Matt Kelly Returns to Break Down the Path from £10M to £50M
Matt Kelly is back on the podcast, 9 months after his first episode, and a lot has changed.In this brutally honest conversation, Matt opens up about what it really feels like to scale a wellness brand beyond 8 figures.We talk:
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Season 1
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Episode 41
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1:03:27
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