D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Podcasting since 2024 • 38 episodes
D2C Diaries
Latest Episodes
The Scaling Strategy Behind Batch LDN’s 220% Revenue Growth
In this episode, we sit down with Sam Matanle, co-founder of Batch LDN, the made-to-order menswear brand disrupting fashion’s broken model. Sam breaks down how Batch scaled 2.2x YoY, with 75% of revenue from one physical store and zero reliance...
•
Season 1
•
Episode 38
•
1:02:58
How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
How do you handle it when your kitchen-table beauty brand suddenly pulls in £60K before lunch — and you’re still counting stock by hand?In this episode of D2C Diaries, we sit down with Ellie Carlile, the unstoppable founder behind By El...
•
50:27
How Slo Engineered the Future of Fashion With 900K SKU's and a Custom SaaS Stack
Kristian Hansen (AKA, The Jeans Guy) didn’t plan to build a fashion brand. But after accidentally buying a pair of women’s jeans, he posted a TikTok asking, “Is this really what women deal with every day?” and woke up to 3 million views. <...
•
47:37
A New Way to Think About Ad Creative in 2025 With Sarah Levinger
In this episode, we sit down with Sarah Levinger, one of the most sought-after minds in consumer insights and behavioural strategy, to unpack the mental models behind performance creative. From understanding generational buying behaviour to why...
•
Season 1
•
Episode 35
•
1:01:05
Frankie Thorogood on Turning £100 on Alibaba into an 8 - Figure brand
What do snoods, Amazon, and Sunday League football have in common?They were the unlikely start of Frankie Thorogood’s DTC journey, one that turned a £100 Alibaba order into a 7-figure exit.In this episode, Frankie breaks down ho...
•
Season 1
•
Episode 34
•
56:37
.jpeg)