D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Episodes
30 episodes
The Funnel Strategy Behind IM8’s Brand Launch
In this solo deep-dive, Olly and Loukas unpack the full launch strategy behind IM8, David Beckham’s new wellness brand, and break down why it’s one of the most intentional DTC rollouts they’ve seen in a while.From aggressive “us vs them...
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Season 1
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Episode 30
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59:09
How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
Mark Rushmore didn’t just co-found one of the most disruptive brands in oral care, he’s engineered a masterclass in sustainable DTC growth.In this episode, we unpack the wild journey from managing Pringles at P&G to building S...
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1:13:30
TikTok Shop Masterclass: Lessons from £20M of Spend
TikTok Shop is the most powerful growth levers in DTC right now.In this episode, Olly and Loukas sit down with Liam Dean, Co-Founder of For You Advertising (the UK’s top TikTok agency who spent £20M on ads in 2024 alone), to unpack the ...
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Season 1
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Episode 28
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1:13:39
How US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UK
D2C Diaries is proudly sponsored by Foreplay.Foreplay is the must-have tool for monitoring competitors, curating endless ad inspiration, and finding that one winning ad that can scale your business.Get 20% off FOR LIFE with code...
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Season 1
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Episode 27
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59:20
The Ultimate AI Creative Workflow: AI Prompts to Build 6-Figure Creatives in Days
On 25th March 2025, a new era of DTC marketing began...In this game-changing episode of D2C Diaries, we dive into how AI and organic-first creative strategies are unlocking ridiculous growth for brands—like helping one client hit a reco...
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Season 1
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Episode 26
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48:27
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How Zach Murray Scaled Foreplay to 10,000+ Users
🚀 YOUTUBE GIVEAWAY ALERT 🚀Head to Youtube and subscribe to our channel. Comment “swipe file” on the video to get exclusive access to:✅ Zach’s Ultimate Foreplay Board: A curated collection of ad creatives that inspire him....
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Season 1
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Episode 25
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57:49
Meta ads not landing? Steal our viral TikTok ad strategy that’s SCALING creatives on Meta
When marketing doesn’t let you have a day off…Even on holiday, we’re back with a new episode, this time, with a spatula as a mic.In this episode, we dive into how TikTok-style creatives are driving serious results on Meta and ho...
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1:02:41
How to Build a Brand Through Storytelling on Social Media - Our Proven Strategies
D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt...
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38:24
The Blueprint for Launching a Creator-Led Brand in 2025: Here's how I built mine.
D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt...
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Season 1
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Episode 22
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24:22
The Founder’s Guide to PR with Elissa Corrigan: How to Get Your Brand in the Media
D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt...
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1:03:16
The 2025 Ecom Playbook: Trends, Tactics & What’s Next
D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account at
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54:53
How Matt Holland's Legacy Retailer Became a 8-Figure DTC Success
In this episode of the D2C Diaries, Matt Holland, Managing Director of Holland’s Country Clothing, shares the story of how the 50-year-old family-run retailer successfully adapted to the world of DTC and e-commerce. With over four ...
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Season 1
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Episode 19
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46:41
Scaling D.Louise to 8 figures: The Blueprint for a Founder-Led Jewellery Empire
In this episode of The D2C Diaries, we sit down with Jack, co-founder of D.Louise, a UK founder led jewellery brand. Jack shares the inspiring journey behind D.Louise, from its humble beginnings to becoming an 8-figure powerhouse d...
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Season 1
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Episode 18
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51:41
How We Use Reddit to Build Authentic Ads That Convert
In this episode, we dive into how we're leveraging Reddit to create authentic, high-performing ads that truly resonate with audiences. From mining Reddit threads for real customer insights to crafting ad scripts that speak directly...
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23:00
Mastering TikTok Shop in 2025 with the CEO of the #1 UGC Platform, Insense
In this episode of The D2C Diaries, we’re joined by Danil Saliukov, CEO and co-founder of Incense, the leading UGC creator platform. Danil takes us behind the scenes of the UGC revolution, sharing insider insights on TikTok Shop, the future of ...
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1:02:33
Puresport’s 7-Figure Blueprint for Community-Led DTC Growth
In this episode of The D2C Diaries, we’re joined by Dan Temm, COO of Puresport, to uncover how they’ve built one of the most authentic and powerful fitness communities in the UK - and turned it into a growth engine for their DTC brand.W...
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Season 1
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Episode 16
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1:05:56
Building Free Soul: How Arjun Sofat Bet Big on TikTok and Pioneered Social Commerce
What does it really take to leave a corporate career behind and build a thriving DTC brand with no experience? In this episode, we sit down with Arjun Sofat, founder of Free Soul, to dive into his incredible journey.From le...
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Season 1
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Episode 15
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51:27
We Drove 400% Growth for a Brand Using this Creative Strategy Process
In this episode, we break down our step-by-step process for crafting high-performing ad creatives that drove a brand to 400% growth! From identifying where your creative sits in the funnel to leveraging proven frameworks and ideating game-chang...
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26:41
Our Exact Research Blueprint for Crafting Winning Ads
In this episode of D2C Diaries, Loukas and Olly dive deep into the exact research blueprint that drives our high-performing ad campaigns. If you want to unlock better creative performance and make the most of your existing assets, this is a mus...
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47:00
Matt Kelly’s Vision for Scaling Spacegoods: The £10M to £100M Journey
Matt Kelly, founder of Spacegoods, joins Loukas and Olly for an unfiltered conversation about the “Valley of Death” journey from £10M to £100M. From retail strategies to the challenges of working with VCs, this episode is packed with actionable...
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Season 1
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Episode 11
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1:04:51
Develop an 8-Figure Founders Content Strategy in 50 minutes
Loukas sits down with Fred, Creative Director at Hambi Media, to reveal how founder-led content can skyrocket brand authority, trust, and engagement. Whether it’s organic strategies or high-impact ads, they break down the playbook for scaling b...
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50:14
The Exact Hiring Blueprint to Build an 8-Figure D2C Brand
The founders of Soar Group reveal their exact strategy behind hiring a team of A- players to help you to scale your D2C brand to 7-figures🤯Download our incredible 100+ resource Black Friday packages belowDownload our Black Frida...
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Season 1
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Episode 9
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36:32
How We're Using AI to Transform Performance Creative for D2C Brands
Download our incredible 100+ resource Black Friday packages below..Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-packageDownload our Black Friday Creative Playbook for...
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Season 1
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Episode 8
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46:45
The EXACT Black Friday Strategy that Made The Essence Vault £3M in 2 Days...
Download our incredible 100+ resource Black Friday packages below..Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-packageDownload our Black Friday Creative Playbook for...
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Season 1
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Episode 7
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1:17:46
Mastering CRO and Landing Pages: Oliver Kenyon's 12 Years of Expert Insights
In episode 6, we sit down with Oliver Kenyon, also known as the 'Landing Page Guy.' Oliver has spent the last 12 years experimenting with landing pages and optimising sites - turning more clicks into customers. We also dive into his huge...
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Season 1
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Episode 6
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44:02