D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Episodes
45 episodes
£10M+ E-commerce CRO Tactics with Dylan Ander
CRO is the growth lever 99% of DTC brands are ignoring.In this episode, Olly is joined by Dylan Ander, ex-agency owner, 2x eCom founder, and now the creator of Heatmap.com, the CRO tool quietly powering some of the highest-performing br...
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Season 1
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Episode 45
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55:35
Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta Ads
Most brands creatives live at the bottom of the funnel, battling over the same small pool of ready-to-buy customers.But 80% of our best-performing ads? They start much higher up.In this episode of D2C Diaries, Loukas shares the ...
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1:03:38
Reinventing Creative Strategy with AI: Alex Cooper
Creative strategy is evolving, fast. And Alex Cooper is one of the sharpest minds pushing the industry forward.In this episode, we dig into the intersection of AI and creativity: how brands can scale content that actually converts, why ...
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Season 1
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Episode 43
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1:22:09
Scaling DTC Ad Creative with JSON Prompts and Veo 3
What happens when you give Loukas two weeks, a cleared calendar, and unrestricted access to Google’s new Veo 3?You get a repeatable system for generating scroll-stopping ad hooks, without touching a camera.In this episode of D2C...
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Season 1
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Episode 42
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50:51
Matt Kelly Returns to Break Down the Path from £10M to £50M
Matt Kelly is back on the podcast, 9 months after his first episode, and a lot has changed.In this brutally honest conversation, Matt opens up about what it really feels like to scale a wellness brand beyond 8 figures.We talk:
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Season 1
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Episode 41
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1:03:27
The Creative Angles Powering 9-Figure Brands
Back by popular demand, this solo episode is loaded with behind-the-scenes insights on what’s working right now in the DTC performance space.Olly and Loukas get brutally honest about what it actually takes to scale creative, fix perform...
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Season 1
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Episode 40
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1:01:49
Obvi’s $50M Meta Ad Blueprint: What Still Works in 2025
In this episode of D2C Diaries, Loukas is joined by Ash Melwani, CMO and co-founder of Obvi, one of the most transparent and battle-tested operators in DTC. Ash breaks down the exact Meta strategy that took Obvi to $1M/month in revenue,...
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Season 1
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Episode 39
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57:12
How Batch LDN Turned a Shop Break-In into a Viral Billboard Campaign
In this episode, we sit down with Sam Matanle, co-founder of Batch LDN, the made-to-order menswear brand disrupting fashion’s broken model. Sam breaks down how Batch scaled 2.2x YoY, with 75% of revenue from one physical store and zero reliance...
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Season 1
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Episode 38
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1:02:58
How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
How do you handle it when your kitchen-table beauty brand suddenly pulls in £60K before lunch — and you’re still counting stock by hand?In this episode of D2C Diaries, we sit down with Ellie Carlile, the unstoppable founder behind By El...
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Season 1
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Episode 37
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50:27
How Slo Engineered the Future of Fashion With 900K SKU's and a Custom SaaS Stack
Kristian Hansen (AKA, The Jeans Guy) didn’t plan to build a fashion brand. But after accidentally buying a pair of women’s jeans, he posted a TikTok asking, “Is this really what women deal with every day?” and woke up to 3 million views. <...
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Season 1
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Episode 36
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47:37
How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
In this episode, we sit down with Sarah Levinger, one of the most sought-after minds in consumer insights and behavioural strategy, to unpack the mental models behind performance creative. From understanding generational buying behaviour to why...
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Season 1
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Episode 35
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1:01:05
Frankie Thorogood on Turning £100 on Alibaba into an 8 - Figure brand
What do snoods, Amazon, and Sunday League football have in common?They were the unlikely start of Frankie Thorogood’s DTC journey, one that turned a £100 Alibaba order into a 7-figure exit.In this episode, Frankie breaks down ho...
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Season 1
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Episode 34
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56:37
How Glow For It Engineered a 6-Figure TikTok Live
D2C Diaries is proudly sponsored by Triple Whale.Triple Whale is our north star when it comes to data-driven decisions. Whether you're just starting out or running a 9-figure brand, this is the tool that will help you and your team see ...
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Season 1
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Episode 33
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49:46
From Dragon’s Den Rejection to £4.5M: The Hair Syrup Growth Story
D2C Diaries is proudly sponsored by Triple Whale.Triple Whale is our north star when it comes to data-driven decisions. Whether you're just starting out or running a 9-figure brand, this is the tool that will help you and your team see ...
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Season 1
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Episode 32
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1:06:18
The AI Stack Powering Our 8 Figure DTC Agency Group in 2025
D2C Diaries is proudly sponsored by Triple Whale.Triple Whale is our north star when it comes to data-driven decisions. Whether you're just starting out or running a 9-figure brand, this is the tool that will help you and your team see ...
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34:14
The Funnel Strategy Behind IM8’s Brand Launch
In this solo deep-dive, Olly and Loukas unpack the full launch strategy behind IM8, David Beckham’s new wellness brand, and break down why it’s one of the most intentional DTC rollouts they’ve seen in a while.From aggressive “us vs them...
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Season 1
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Episode 30
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59:09
How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
Mark Rushmore didn’t just co-found one of the most disruptive brands in oral care, he’s engineered a masterclass in sustainable DTC growth.In this episode, we unpack the wild journey from managing Pringles at P&G to building S...
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1:13:30
TikTok Shop Masterclass: Lessons from £20M of Spend
TikTok Shop is the most powerful growth levers in DTC right now.In this episode, Olly and Loukas sit down with Liam Dean, Co-Founder of For You Advertising (the UK’s top TikTok agency who spent £20M on ads in 2024 alone), to unpack the ...
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Season 1
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Episode 28
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1:13:39
How US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UK
D2C Diaries is proudly sponsored by Foreplay.Foreplay is the must-have tool for monitoring competitors, curating endless ad inspiration, and finding that one winning ad that can scale your business.Get 20% off FOR LIFE with code...
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Season 1
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Episode 27
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59:20
The Ultimate AI Creative Workflow: AI Prompts to Build 6-Figure Creatives in Days
On 25th March 2025, a new era of DTC marketing began...In this game-changing episode of D2C Diaries, we dive into how AI and organic-first creative strategies are unlocking ridiculous growth for brands—like helping one client hit a reco...
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Season 1
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Episode 26
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48:27
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How Zach Murray Scaled Foreplay to 10,000+ Users
🚀 YOUTUBE GIVEAWAY ALERT 🚀Head to Youtube and subscribe to our channel. Comment “swipe file” on the video to get exclusive access to:✅ Zach’s Ultimate Foreplay Board: A curated collection of ad creatives that inspire him....
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Season 1
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Episode 25
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57:49
Meta ads not landing? Steal our viral TikTok ad strategy that’s SCALING creatives on Meta
When marketing doesn’t let you have a day off…Even on holiday, we’re back with a new episode, this time, with a spatula as a mic.In this episode, we dive into how TikTok-style creatives are driving serious results on Meta and ho...
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1:02:41
How to Build a Brand Through Storytelling on Social Media - Our Proven Strategies
D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt...
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38:24
The Blueprint for Launching a Creator-Led Brand in 2025: Here's how I built mine.
D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt...
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Season 1
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Episode 22
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24:22
The Founder’s Guide to PR with Elissa Corrigan: How to Get Your Brand in the Media
D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt...
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1:03:16