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D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Episodes
65 episodes
Meta Algorithm Update: How to Adjust Your Organic and Paid Media Strategy
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rw0Jc0From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/In this episode, we break down...
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Season 1
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Episode 65
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59:47
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The 2026 Meta Playbook: Creative Formats, Personas & Scaleable Structures
In this episode, we break down what’s actually driving Meta performance right now and why the brands scaling in 2026 aren’t chasing more creative, but building smarter systems around personas and AI.We go deep into how top-performing ac...
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55:19
How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy
How we’re solving the biggest hiring bottleneck in DTC (and why Meta’s backing it). There’s a shortage of world-class creative strategists and it’s slowing down growth for agencies and brands alike.You can apply for the incubator here: ...
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Season 1
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Episode 63
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45:17
How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
IM8 went from $0 to a $120M run rate in just 11 months and they’re targeting $300M by the end of 2026.In this episode of D2C Diaries, Olly sits down with Danny Yeung, CEO and co-founder of IM8 Health, to unpack how he built on...
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Season 1
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Episode 62
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54:43
Dan Murray on the £25M Brain Health Brand Celebrities Swear By
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qMvq60What does it take to scale a wellness brand to £25M+ after your first startup crashes, your health collapses, and y...
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Season 1
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Episode 61
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1:19:14
The Ecommerce Playbook for 2026: Strategy, Trends, and Lessons from 2025
If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qBQFh0In this episode of D2C Diaries,...
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Season 1
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Episode 60
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1:04:46
SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth audit here: https://eu1.hubs.ly/H0p-Mxb0SEO made £13.9M. ChatGPT made £175K. So why is everyone chasing AI?In this episode, Olly sits down with...
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Season 1
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Episode 59
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1:04:07
The 2025 Growth Blueprint: How Soar With Us Rebuilt Culture, Operations & Forecasting to Scale
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pQjYt0In this episode of D2C Diaries, Olly and Loukas sit down with Matt Lewis, Managing Director of Soar Group and the ...
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Season 1
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Episode 58
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1:09:44
The Future of Creative Strategy: How AI Is Transforming Performance Marketing in 2026
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0Creative costs are climbing fast.Meta’s changed how ads learn.And AI is completely redefining what “creat...
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Season 1
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Episode 56
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54:49
Meta’s Creative Diversity Mastermind: The 2026 Playbook for Ad Performance
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0ppm8t0Meta’s Creative Similarity Penalty just changed the rules - here’s how to protect your performance in 2026
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41:29
The D2C Reset: Creative Strategy, Incremental Reach, and What’s Working Now
The D2C landscape has been completely rewritten in the last six months.Meta’s changing what it rewards. AI is reshaping how we research, test, and create. And the creative tactics that worked just half a year ago are already burning out...
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Season 1
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Episode 55
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53:03
How Jack Rubin Scaled Purdy & Figg to 1 in 20 Homes with One Product
Purdy & Figg has quietly become one of the most impressive DTC brands in the UK. 1 in 20 households now use the product. But what’s more impressive is how they've done it:One product. One market. One channel. For six years.I...
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Season 1
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Episode 54
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59:08
The New Meta Ad Playbook: Avoiding Creative Similarity on Meta
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-comm...
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Season 1
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Episode 53
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1:03:38
How To Run Partnership Ads on Meta Like The Top 1%
How to Scale DTC Brands with Third-Party AdsStruggling to scale Meta ads without killing your CPA? In this episode of D2C Diaries, Olly breaks down the exact whitelisting and partnership ad strategies we’re using across 8 figure ad acco...
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Season 1
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Episode 52
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39:54
The Product-Led Strategy That Rebuilt Hera: Holly Beadle
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
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1:08:17
Scaling to £35M+ with Minimal Meta Spend: Pure Pet Food's Story
Before pet food was “DTC sexy,” Pure Pet Food was scaling with zero ad spend.In this episode, Matt and Joe unpack how they built early traction through scrappy tactics like event pitching, awards, and PR - not Meta. With just a £300 cou...
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1:09:22
How Martyn Cook Scaled a Brand That Fortified 250M Meals
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
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1:02:38
A Proven Meta Blueprint for Reaching New Customers at Scale
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
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52:40
We Blew £30K on AI Workflows Trying to Scale Creative Ops
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
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1:09:14
Black Friday 2025: The Exact Strategy Behind £45M in Revenue
Black Friday isn’t just another sales weekend, for some DTC brands, it makes up 90% of yearly revenue.In this episode of D2C Diaries, Olly and Loukas break down the exact playbook that drove £45M in sales from £11.5M in Meta ad sp...
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Season 1
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Episode 46
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1:03:48
£10M+ E-commerce CRO Tactics with Dylan Ander
CRO is the growth lever 99% of DTC brands are ignoring.In this episode, Olly is joined by Dylan Ander, ex-agency owner, 2x eCom founder, and now the creator of Heatmap.com, the CRO tool quietly powering some of the highest-performing br...
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Season 1
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Episode 45
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55:35
Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta Ads
Most brands creatives live at the bottom of the funnel, battling over the same small pool of ready-to-buy customers.But 80% of our best-performing ads? They start much higher up.In this episode of D2C Diaries, Loukas shares the ...
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1:03:38
Reinventing Creative Strategy with AI: Alex Cooper
Creative strategy is evolving, fast. And Alex Cooper is one of the sharpest minds pushing the industry forward.In this episode, we dig into the intersection of AI and creativity: how brands can scale content that actually converts, why ...
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Season 1
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Episode 43
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1:22:09
Scaling DTC Ad Creative with JSON Prompts and Veo 3
What happens when you give Loukas two weeks, a cleared calendar, and unrestricted access to Google’s new Veo 3?You get a repeatable system for generating scroll-stopping ad hooks, without touching a camera.In this episode of D2C...
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Season 1
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Episode 42
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50:51
Matt Kelly Returns to Break Down the Path from £10M to £50M
Matt Kelly is back on the podcast, 9 months after his first episode, and a lot has changed.In this brutally honest conversation, Matt opens up about what it really feels like to scale a wellness brand beyond 8 figures.We talk:
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Season 1
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Episode 41
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1:03:27