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D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Episodes
72 episodes
The AI Stack Behind £100M Annual Ad Spend in 2026
This podcast is proudly sponsored by SARAL. Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SAR...
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The 4 Growth Levers Every DTC Brand Needs To Audit
This podcast is proudly sponsored by Incard.Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to...
Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing
We're back. After a month off, a new office, two London events, and somewhere between 1,500 and 2,000 ads launched... there's a lot to catch up on.In this episode, Olly and Loukas do a full Q1 2026 debrief across creative strategy, Meta ...
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The Persona Mastermind: How Top 1% DTC Brands Drive Incremental Reach on Meta
🚨🚀 Your creative strategy was built for an algorithm that doesn't exist. In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it using a persona-driven strategy that reduces CAC, bea...
M&A Secrets for selling your DTC brand in 2026
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0slb_f0Most DTC founders have a number in their head. A valuation. An exit. A moment where the work pays off.What...
How to Make AI UGC Ads in 2026: Sora 2, Claude and the Full Workflow
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0s7Jtp0AI UGC has come on leaps and bounds. In this episode Loukas breaks down the exact workflow he's using right now to...
Meta Insider Reveals How £100M+ Disruptor Brands Scale With Andromeda
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rNf_N0For this episode, we’re joined by a Meta Creative Strategist working directly with some of the most disruptive bra...
Meta Algorithm Update: How to Adjust Your Organic and Paid Media Strategy
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rw0Jc0From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/In this episode, we break down...
The 2026 Meta Playbook: Creative Formats, Personas & Scaleable Structures
In this episode, we break down what’s actually driving Meta performance right now and why the brands scaling in 2026 aren’t chasing more creative, but building smarter systems around personas and AI.We go deep into how top-performing ac...
How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy
How we’re solving the biggest hiring bottleneck in DTC (and why Meta’s backing it). There’s a shortage of world-class creative strategists and it’s slowing down growth for agencies and brands alike.You can apply for the incubator here: ...
How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
IM8 went from $0 to a $120M run rate in just 11 months and they’re targeting $300M by the end of 2026.In this episode of D2C Diaries, Olly sits down with Danny Yeung, CEO and co-founder of IM8 Health, to unpack how he built on...
Dan Murray on the £25M Brain Health Brand Celebrities Swear By
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qMvq60What does it take to scale a wellness brand to £25M+ after your first startup crashes, your health collapses, and y...
The Ecommerce Playbook for 2026: Strategy, Trends, and Lessons from 2025
If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qBQFh0In this episode of D2C Diaries,...
SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth audit here: https://eu1.hubs.ly/H0p-Mxb0SEO made £13.9M. ChatGPT made £175K. So why is everyone chasing AI?In this episode, Olly sits down with...
The 2025 Growth Blueprint: How Soar With Us Rebuilt Culture, Operations & Forecasting to Scale
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pQjYt0In this episode of D2C Diaries, Olly and Loukas sit down with Matt Lewis, Managing Director of Soar Group and the ...
The Future of Creative Strategy: How AI Is Transforming Performance Marketing in 2026
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0Creative costs are climbing fast.Meta’s changed how ads learn.And AI is completely redefining what “creat...
Meta’s Creative Diversity Mastermind: The 2026 Playbook for Ad Performance
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0ppm8t0Meta’s Creative Similarity Penalty just changed the rules - here’s how to protect your performance in 2026
The D2C Reset: Creative Strategy, Incremental Reach, and What’s Working Now
The D2C landscape has been completely rewritten in the last six months.Meta’s changing what it rewards. AI is reshaping how we research, test, and create. And the creative tactics that worked just half a year ago are already burning out...
How Jack Rubin Scaled Purdy & Figg to 1 in 20 Homes with One Product
Purdy & Figg has quietly become one of the most impressive DTC brands in the UK. 1 in 20 households now use the product. But what’s more impressive is how they've done it:One product. One market. One channel. For six years.I...
The New Meta Ad Playbook: Avoiding Creative Similarity on Meta
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-comm...
How To Run Partnership Ads on Meta Like The Top 1%
How to Scale DTC Brands with Third-Party AdsStruggling to scale Meta ads without killing your CPA? In this episode of D2C Diaries, Olly breaks down the exact whitelisting and partnership ad strategies we’re using across 8 figure ad acco...
The Product-Led Strategy That Rebuilt Hera: Holly Beadle
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
Scaling to £35M+ with Minimal Meta Spend: Pure Pet Food's Story
Before pet food was “DTC sexy,” Pure Pet Food was scaling with zero ad spend.In this episode, Matt and Joe unpack how they built early traction through scrappy tactics like event pitching, awards, and PR - not Meta. With just a £300 cou...
How Martyn Cook Scaled a Brand That Fortified 250M Meals
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
A Proven Meta Blueprint for Reaching New Customers at Scale
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...