D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Episodes
59 episodes
SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth audit here: https://eu1.hubs.ly/H0p-Mxb0SEO made £13.9M. ChatGPT made £175K. So why is everyone chasing AI?In this episode, Olly sits down with...
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1:04:07
The 2025 Growth Blueprint: How Soar With Us Rebuilt Culture, Operations & Forecasting to Scale
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pQjYt0In this episode of D2C Diaries, Olly and Loukas sit down with Matt Lewis, Managing Director of Soar Group and the ...
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Season 1
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Episode 58
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1:09:44
The Future of Creative Strategy: How AI Is Transforming Performance Marketing in 2026
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0Creative costs are climbing fast.Meta’s changed how ads learn.And AI is completely redefining what “creat...
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Season 1
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Episode 56
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54:49
Meta’s Creative Diversity Mastermind: The 2026 Playbook for Ad Performance
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0ppm8t0Meta’s Creative Similarity Penalty just changed the rules - here’s how to protect your performance in 2026
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41:29
The D2C Reset: Creative Strategy, Incremental Reach, and What’s Working Now
The D2C landscape has been completely rewritten in the last six months.Meta’s changing what it rewards. AI is reshaping how we research, test, and create. And the creative tactics that worked just half a year ago are already burning out...
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Season 1
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Episode 55
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53:03
How Jack Rubin Scaled Purdy & Figg to 1 in 20 Homes with One Product
Purdy & Figg has quietly become one of the most impressive DTC brands in the UK. 1 in 20 households now use the product. But what’s more impressive is how they've done it:One product. One market. One channel. For six years.I...
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Season 1
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Episode 54
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59:08
The New Meta Ad Playbook: Avoiding Creative Similarity on Meta
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-comm...
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Season 1
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Episode 53
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1:03:38
How To Run Partnership Ads on Meta Like The Top 1%
How to Scale DTC Brands with Third-Party AdsStruggling to scale Meta ads without killing your CPA? In this episode of D2C Diaries, Olly breaks down the exact whitelisting and partnership ad strategies we’re using across 8 figure ad acco...
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Season 1
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Episode 52
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39:54
The Product-Led Strategy That Rebuilt Hera: Holly Beadle
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
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1:08:17
Scaling to £35M+ with Minimal Meta Spend: Pure Pet Food's Story
Before pet food was “DTC sexy,” Pure Pet Food was scaling with zero ad spend.In this episode, Matt and Joe unpack how they built early traction through scrappy tactics like event pitching, awards, and PR - not Meta. With just a £300 cou...
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1:09:22
How Martyn Cook Scaled a Brand That Fortified 250M Meals
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
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1:02:38
A Proven Meta Blueprint for Reaching New Customers at Scale
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
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52:40
We Blew £30K on AI Workflows Trying to Scale Creative Ops
D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-...
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1:09:14
Black Friday 2025: The Exact Strategy Behind £45M in Revenue
Black Friday isn’t just another sales weekend, for some DTC brands, it makes up 90% of yearly revenue.In this episode of D2C Diaries, Olly and Loukas break down the exact playbook that drove £45M in sales from £11.5M in Meta ad sp...
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Season 1
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Episode 46
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1:03:48
£10M+ E-commerce CRO Tactics with Dylan Ander
CRO is the growth lever 99% of DTC brands are ignoring.In this episode, Olly is joined by Dylan Ander, ex-agency owner, 2x eCom founder, and now the creator of Heatmap.com, the CRO tool quietly powering some of the highest-performing br...
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Season 1
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Episode 45
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55:35
Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta Ads
Most brands creatives live at the bottom of the funnel, battling over the same small pool of ready-to-buy customers.But 80% of our best-performing ads? They start much higher up.In this episode of D2C Diaries, Loukas shares the ...
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1:03:38
Reinventing Creative Strategy with AI: Alex Cooper
Creative strategy is evolving, fast. And Alex Cooper is one of the sharpest minds pushing the industry forward.In this episode, we dig into the intersection of AI and creativity: how brands can scale content that actually converts, why ...
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Season 1
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Episode 43
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1:22:09
Scaling DTC Ad Creative with JSON Prompts and Veo 3
What happens when you give Loukas two weeks, a cleared calendar, and unrestricted access to Google’s new Veo 3?You get a repeatable system for generating scroll-stopping ad hooks, without touching a camera.In this episode of D2C...
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Season 1
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Episode 42
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50:51
Matt Kelly Returns to Break Down the Path from £10M to £50M
Matt Kelly is back on the podcast, 9 months after his first episode, and a lot has changed.In this brutally honest conversation, Matt opens up about what it really feels like to scale a wellness brand beyond 8 figures.We talk:
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Season 1
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Episode 41
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1:03:27
The Creative Angles Powering 9-Figure Brands
Back by popular demand, this solo episode is loaded with behind-the-scenes insights on what’s working right now in the DTC performance space.Olly and Loukas get brutally honest about what it actually takes to scale creative, fix perform...
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Season 1
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Episode 40
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1:01:49
Obvi’s $50M Meta Ad Blueprint: What Still Works in 2025
In this episode of D2C Diaries, Loukas is joined by Ash Melwani, CMO and co-founder of Obvi, one of the most transparent and battle-tested operators in DTC. Ash breaks down the exact Meta strategy that took Obvi to $1M/month in revenue,...
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Season 1
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Episode 39
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57:12
How Batch LDN Turned a Shop Break-In into a Viral Billboard Campaign
In this episode, we sit down with Sam Matanle, co-founder of Batch LDN, the made-to-order menswear brand disrupting fashion’s broken model. Sam breaks down how Batch scaled 2.2x YoY, with 75% of revenue from one physical store and zero reliance...
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Season 1
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Episode 38
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1:02:58
How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
How do you handle it when your kitchen-table beauty brand suddenly pulls in £60K before lunch — and you’re still counting stock by hand?In this episode of D2C Diaries, we sit down with Ellie Carlile, the unstoppable founder behind By El...
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Season 1
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Episode 37
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50:27
How Slo Engineered the Future of Fashion With 900K SKU's and a Custom SaaS Stack
Kristian Hansen (AKA, The Jeans Guy) didn’t plan to build a fashion brand. But after accidentally buying a pair of women’s jeans, he posted a TikTok asking, “Is this really what women deal with every day?” and woke up to 3 million views. <...
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Season 1
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Episode 36
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47:37
How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
In this episode, we sit down with Sarah Levinger, one of the most sought-after minds in consumer insights and behavioural strategy, to unpack the mental models behind performance creative. From understanding generational buying behaviour to why...
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Season 1
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Episode 35
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1:01:05