
D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
The EXACT Black Friday Strategy that Made The Essence Vault £3M in 2 Days...
Download our incredible 100+ resource Black Friday packages below..
Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-package
Download our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guide
This is the Black Friday / Cyber Monday episode you've been waiting for. In this jam-packed episode, we’re sharing everything we’ve learned from managing 8-figure campaigns across some of the biggest DTC brands across Black Friday. We dive deep into what worked in 2023 and what you need to do to win big this year, so e-commerce brands can work smarter, not harder.
They cover:
-Biggest performance and creative learnings of 2023
-The standout Black Friday case studies from 2023
-How we made TEV £3M in 2 days
-The psychology behind discount strategies
-Answering the question: should every brand participate in Black Friday / Cyber Monday
-The EXACT audit process Soar use on every client
-Mastering retention: how to keep customers coming back
If this episode wasn't already enough, as promised, Soar and Hambi have released their 'behemoth' Black Friday / Cyber Monday care package to help DTC brands scale up this BFCM. Links above!
Watch on Youtube: https://www.youtube.com/watch?v=C2-kTIqr7zE
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
Follow Jamie on LinkedIn: https://www.linkedin.com/in/jamie-ingham/
Follow Sam on LinkedIn: https://www.linkedin.com/in/sam-wright-324737216/
Follow Fred on LinkedIn: https://www.linkedin.com/in/fred-ezekiel-76018a111/