D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
Develop an 8-Figure Founders Content Strategy in 50 minutes
Loukas sits down with Fred, Creative Director at Hambi Media, to reveal how founder-led content can skyrocket brand authority, trust, and engagement. Whether it’s organic strategies or high-impact ads, they break down the playbook for scaling brands with authentic stories in just 50 minutes.
Episode Focus: Using founder story content to drive brand growth
They cover:
➡️ Importance of founders as the face of the brand, boosting trust and authority
➡️Organic Content Strategies: Odd Muse founder Aimee Smale
➡️ Storytelling techniques, consistent messaging, and founder lifestyle as brand identity
➡️ Objection handling in ads and specific founder ad formats
➡️ Power of documenting vulnerable moments and transparency in founder storytelling
➡️ Transition to paid content strategy: How founder story ads drive growth
➡️ Ad Framework: Problem, Want, Threshold, Founder Introduction, Product Introduction, Benefits
🎧 Watch on Youtube:
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/
.jpeg)