D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
We Drove 400% Growth for a Brand Using this Creative Strategy Process
In this episode, we break down our step-by-step process for crafting high-performing ad creatives that drove a brand to 400% growth! From identifying where your creative sits in the funnel to leveraging proven frameworks and ideating game-changing concepts, we’re sharing the blueprint for ad success.
Here’s what we cover:
1. Funnel Stages: Tailoring creative to each stage.
2. Persona & Angles: Targeting the right audience with impactful messaging.
3. Frameworks vs. Swings: Balancing data-driven and bold creative ideas.
4. Concept Building: Turning insights into actionable ad concepts.
5. Strategic Buckets: Leveraging improvements, competitors, and organic wins.
6. Testing & Learning: Measuring, refining, and scaling what works.
If you’ve ever struggled to connect your creative process to real results, this episode will give you the clarity and structure you need to build ads that convert. If you’re planning for your next big campaign, this is your ultimate guide to winning ad strategies.
Watch on Youtube📺: https://youtu.be/4B0EGwqBn8w
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/
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