D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
Building Free Soul: How Arjun Sofat Bet Big on TikTok and Pioneered Social Commerce
What does it really take to leave a corporate career behind and build a thriving DTC brand with no experience?
In this episode, we sit down with Arjun Sofat, founder of Free Soul, to dive into his incredible journey.
From learning e-commerce on YouTube to managing his own ad accounts and taking bold bets on TikTok Shop, Arjun shares the highs, lows, and lessons of building a brand that’s reshaping female wellness.
Arjun opens up about:
1️⃣ Transitioning from banking to entrepreneurship with zero safety net.
2️⃣ Why consumer obsession drives every decision at Free Soul.
3️⃣ The impact of betting early on TikTok Shop as the future of social commerce.
4️⃣ How focusing exclusively on female wellness created a thriving community.
5️⃣ The principles that guide his team.
This episode is packed with actionable insights on resilience, focus, and innovation in the DTC space. Whether you’re a founder, marketer, or just love an inspiring success story, this one’s not to be missed.
🎧 Watch on Youtube: https://youtu.be/IVNIyTepuOs
Follow Free Soul on socials:
TikTok: https://www.tiktok.com/@freesoul
Instagram: https://www.instagram.com/freesoul
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/
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