D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
Mastering TikTok Shop in 2025 with the CEO of the #1 UGC Platform, Insense
In this episode of The D2C Diaries, we’re joined by Danil Saliukov, CEO and co-founder of Incense, the leading UGC creator platform. Danil takes us behind the scenes of the UGC revolution, sharing insider insights on TikTok Shop, the future of AI in content creation, and what it takes to craft winning creator strategies.
We dive into:
1️⃣ Why the term "UGC" is overused and how it’s evolving for modern brands.
2️⃣ The TikTok Shop goldmine: how it’s revolutionising e-commerce by blending affiliates, influencers, and paid media.
3️⃣ AI-generated UGC: authentic evolution or ethical disaster?
4️⃣ The power of whitelisting influencer handles to boost ad performance.
5️⃣ How to craft killer UGC briefs that set creators up for success.
6️⃣ Why building an affiliate army is key to scaling on TikTok Shop.
If you’re a brand, marketer, or creator looking to stay ahead in the fast-moving world of D2C, this episode is packed with actionable insights and expert advice.
Watch on Youtube: https://youtu.be/SLOLXBe3vqM
Follow Danil on LinkedIn: https://www.linkedin.com/in/danil-saliukov/
Insense: https://insense.pro/
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/
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