D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
How We Use Reddit to Build Authentic Ads That Convert
In this episode, we dive into how we're leveraging Reddit to create authentic, high-performing ads that truly resonate with audiences.
From mining Reddit threads for real customer insights to crafting ad scripts that speak directly to consumer pain points, we're breaking down the exact strategies we use to turn raw, unfiltered data into creative gold.
We explore:
1️⃣ Why Reddit is an untapped resource for ad research.
2️⃣ How to use Reddit comments to craft believable, relatable messaging.
3️⃣ Real-life examples of turning Reddit insights into winning campaigns.
4️⃣ Tips for blending authenticity with performance-driven results.
If you're tired of ads that feel too scripted or salesy and want to learn how to build trust and credibility through your creative, this episode is a must-watch.
Watch on Youtube: https://youtu.be/oW8ziFpireA
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
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