D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
The 2025 Ecom Playbook: Trends, Tactics & What’s Next
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What will winning ecom brands look like in 2025?
In this episode, we break down the biggest trends shaping DTC brands this year: what’s working, what’s not, and where the best operators are focusing their efforts.
Whether you’re a founder, marketer, or media buyer, these insights will help you stay ahead of the competition.
Olly’s predictions:
Profitability is king. Brands that optimise first-order profit, maximise LTV, and keep a strong LTV to CAC ratio will outspend and outcompete. Lean, AI-driven operations will be the norm.
Creative volume is king. Growth now depends on a constant flow of high-quality creative. Workflows need to be centred on rapid testing and iteration.
Brands choosing an Omnichannel approach to acquisition are expanding both their category markets and their routes to market.
While Loukas sees a shift toward:
Authenticity over AI: Founder-led and employee-generated content (EGC) will thrive as consumers crave real connections. We’ll also be seeing a rise of fake OOH campaigns, think AI generated billboards and CGI.
Storytelling & long-form content: YouTube and deeper brand narratives will be key growth drivers for brands.
Creator and Founder led brands will dominate. Think Logan Paul and Mr Beast.
2025 is shaping up to be a pivotal year for DTC ecommerce. If you're serious about growing a DTC brand this year, this is a must-listen.
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
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Twitter: https://x.com/oliverwhudson
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