How to Build a Brand Through Storytelling on Social Media - Our Proven Strategies

D2C Diaries is proudly sponsored by Motion.

If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt 

Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team. 


The best-performing ads don’t feel like ads, they feel like stories.

In this episode, Olly and Loukas break down why storytelling is the future of paid social and how top DTC brands are using it to scale. Traditional direct response tactics are losing effectiveness, while organic-feeling, narrative-driven ads are driving higher engagement, stronger brand affinity, and more conversions.

With examples from brands like Club Neuro, they explore how to inject personal narratives into creative content to resonate with target audiences. Plus, they chat about the evolving world of performance creative, the importance of diversifying creative formats, and the role of organic content in scaling DTC brands.

Topics covered:

1. The power of storytelling in marketing: Vulnerability and founder narratives
2. Evolving performance creative: Diversifying formats for reach
3. Organic content's role in scaling DTC brands
4. Industry news: Wild Deodorant's potential £230 million acquisition by Unilever

If you want to create ads that stop the scroll and actually convert, this episode is for you.

Find the ad that Loukas is breaking down here : https://www.instagram.com/reel/DEp77ygs_xM/

Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi

Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson

Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/