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D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
The Ultimate AI Creative Workflow: AI Prompts to Build 6-Figure Creatives in Days
On 25th March 2025, a new era of DTC marketing began...
In this game-changing episode of D2C Diaries, we dive into how AI and organic-first creative strategies are unlocking ridiculous growth for brands—like helping one client hit a record-breaking £200K day from a single batch of ads.
Want the exact AI prompts used to build those creatives?
👉 Comment PROMPT on the YouTube episode, subscribe, and we'll send you the EXACT prompt we used.
The guys break down:
📈 The exact AI-driven workflow used to repurpose organic content into high-performing paid creatives (including the Google Studio + ChatGPT prompt combo)
🤖 The latest ChatGPT image generation update and why it's a game-changer for model shots, product renders, and static ad saturation
🔁 Meta’s algorithm shift to individual-level taste targeting and why content volume and variety are now your biggest performance levers
🧠 A deep dive into organic research: how to mine viral frameworks from TikTok, Reddit, and Google, then plug them into scalable ad systems
⚡ Real-world case studies from recent brand launches—including how they turned one creator-style organic video into a $120K+ revenue driver
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D2C Diaries is proudly sponsored by Foreplay.
Foreplay is the must-have tool for monitoring competitors, curating endless ad inspiration, and finding that one winning ad that can scale your business.
Get 20% off FOR LIFE with code “D2CDIARIES” at Foreplay here https://shorturl.at/LEzzZ
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