D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
Mark Rushmore didn’t just co-found one of the most disruptive brands in oral care, he’s engineered a masterclass in sustainable DTC growth.
In this episode, we unpack the wild journey from managing Pringles at P&G to building SURI, the electric toothbrush brand doing £24M+ in just over two years. Mark shares how a list of life goals, a chance meeting on a speedboat, and a bet on sustainability turned into a category-defining business.
Expect no fluff, just real stories and battle-tested strategies:
1. The product-market gap no one saw in oral care
2. Building a brand on performance, design, and sustainability
3. The creative formula behind SURI’s 2x ROAS ads
4. His PR, SEO & Listicle Strategy
5. How to break into the US market and get featured on Good Morning America
6. Lessons from scaling fast without burning out (or your team)
Whether you’re scaling a DTC brand or thinking about your next move, this is the blueprint for building something with staying power — and impact.
Follow Mark on socials:
Linkedn: https://www.linkedin.com/in/mark-rushmore-b1240a19/
https://www.trysuri.com/
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/
.jpeg)