The Funnel Strategy Behind IM8’s Brand Launch

In this solo deep-dive, Olly and Loukas unpack the full launch strategy behind IM8, David Beckham’s new wellness brand, and break down why it’s one of the most intentional DTC rollouts they’ve seen in a while.

From aggressive “us vs them” positioning to a hyper-consistent funnel experience, IM8 is throwing punches directly at AG1 and doing a lot right in the process. But not everything’s perfect.

They cover:
- The full IM8 funnel breakdown (from unaware ads to hyper-targeted landing pages).
- How brand consistency builds trust and drives conversions
- Where Beckham’s founder content falls flat (and how to fix it)
- Why nostalgia is an underrated lever in performance creative
- How IM8 uses third-party experts, credibility stacking, and strategic whitelisting
-The creative formats that should be next for them

If you’re running paid media or building a DTC brand, this is a clinic in strategic funnel execution, brand building, and where even elite brands leave opportunity on the table.

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