D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
How Glow For It Engineered a 6-Figure TikTok Live
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What does it really take to build a 6-figure TikTok Live?
In this episode, we're joined by Daisy, founder of Glow For It, a brand that’s become one of the biggest breakout successes on TikTok Shop.
Daisy breaks down the exact strategy behind their record-breaking 6-figure live stream, how she built a cult-like community from a personal story, and why TikTok isn’t just a social platform, it’s a full-blown sales engine. From raw founder realities to structured launch playbooks, we go deep on everything from affiliate creators, to why TikTok Live is still one of the most underused channels in DTC.
If you’re a founder, marketer, or creator looking to unlock scale on TikTok, this is the blueprint you’ve been waiting for.
We cover:
- The behind-the-scenes of Glow For It’s 6-figure live stream
- Turning personal pain into brand purpose (and loyal customers)
- TikTok Shop affiliate strategies that actually drive volume
- How Daisy went from packing orders in her mum’s kitchen to landing in Boots
- Launch tactics: teasing, timing, and flooding the algorithm
This is one of the most actionable TikTok deep dives we’ve ever recorded.
00:00 Daisy’s Backstory
08:35 Spotting the Market Gap
10:01 Laying the Early Brand Foundations
13:16 The Viral Video That Changed Everything
14:33 Getting Over Fear
18:50 Advice For Founders
21:10 Transitioning From Founder-led to Team-led Brand Presence
22:46 Treating TikTok as a Primary Sales Channel
26:47 Launch Playbook on TikTok
32:49 Deep Dive into the 12-hour Live that did 6-Figures
42:58 What’s next: retail growth, US expansion, and new hero SKUs
46:56 Daisy’s TikTok predictions for the next 12–24 months
Follow Glow For It on Socials
TikTok: https://www.tiktok.com/@glowforitshop
Instagram: https://www.instagram.com/glowforitshop/
Follow Daisy:
LinkedIn: https://www.linkedin.com/in/daisy-kelly-ba2085231
Instagram: https://www.instagram.com/daisymaykelly_/
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/
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