D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
The Creative Angles Powering 9-Figure Brands
Back by popular demand, this solo episode is loaded with behind-the-scenes insights on what’s working right now in the DTC performance space.
Olly and Loukas get brutally honest about what it actually takes to scale creative, fix performance plateaus, and build a winning system inside a high-growth agency. From a UGC format that’s driving £1M+ in spend, to the playbooks reshaping TikTok Shop and Meta, this one’s a deep dive into what’s moving the needle.
They also unpack what’s really going on with platform policy changes, the biggest brand power moves in CPG, and how Soar is levelling up systems, team, and strategy to hit new scale.
If you're a founder, operator, or growth marketer looking for clarity on what works now, this is your edge.
🚨 Download our Whitelisting guide here: https://eu1.hubs.ly/H0lNw9l0
0:00 We're so back
1:10 Congratulations are in order...
3:20 UGC deep dive: what's working
10:10 Which static ads are converting
14:00 High-performing high-prod ads
17:40 Onomatopoeia in ads
18:42 Whitelisting quick wins
22:45 David Protein lawsuit
30:28 Creatine scandal 2.0
38:55 High AOV brands on TikTok Shop
46:05 Agency group operations
51:25 Our creative framework database
54:00 Hiring for drive
57:47 What's coming next
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/
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