Matt Kelly Returns to Break Down the Path from £10M to £50M

Matt Kelly is back on the podcast, 9 months after his first episode, and a lot has changed.

In this brutally honest conversation, Matt opens up about what it really feels like to scale a wellness brand beyond 8 figures.

We talk:
– Space Goods has gone from £3.5M to a projected £18M.
– Growing from 1 to 15 employees in 9 months
– Losing his sense of purpose as the business outgrows him
– Why the rebrand feels terrifying (even after 5 months of work)
– The reality of copycats launching before he does
– Getting quote tweeted by Andrew Tate
– And how ChatGPT is basically his creative director

If you’re a founder, operator, or builder navigating scale, you’ll feel this one.

🎧 Full episode available now.
🔔 Subscribe for more behind-the-scenes convos with the operators shaping the future of DTC.


00:00 Matt Kelly is back
02:40 Spacegoods 2.0: start up to scale up
04:05 Losing founder identity
10:55 Are you happy?
14:50 Setting a long term vision
20:00 Spacegoods rebrand
21:50 TikTok shop zombie brands
24:40 Product + SKU journey
25:40 What's next in health + wellness?
30:32 Product development
35:40 ChatGPT as Matt’s co-founder
39:40 VEO 3
42:30 Product roadmap
44:20 Retail VS DTC
49:30 Getting called out by Andrew Tate
53:00 Being transparent 
57:30 What's next for Spacegoods

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https://spacegoods.com/

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