D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
Scaling DTC Ad Creative with JSON Prompts and Veo 3
What happens when you give Loukas two weeks, a cleared calendar, and unrestricted access to Google’s new Veo 3?
You get a repeatable system for generating scroll-stopping ad hooks, without touching a camera.
In this episode of D2C Diaries, Loukas breaks down the exact prompt structure we now use within the agency group to turn ChatGPT JSON prompts into Veo 3-generated ads. Whether you’re scaling a best-performing hook or building a fresh creative system from scratch, this workflow will save your team hours and unlock new angles faster.
We cover:
– How Loukas used JSON formatting to get better results from Veo 3
– The key components of creating a high-performing AI hook
– Real examples of hooks we’ve built and scaled across Meta
– Why realism often kills performance (and absurdity wins).
– How to use Veo 3 + ChatGPT to 10X creative volume in your ad account
We’re also giving away the exact JSON prompt template we now use in the agency.
👉 Drop robot in the YouTube comments and we’ll send it to you.
Watch the videos featured!
Motion's baby podcast: https://x.com/rezakhadjavi/status/1935690909984665644
Too short for Modeling Liquid Death Ad https://www.instagram.com/reel/DLkPcDmPchO/
This episode is for founders, CMOs, and creative strategists ready to build faster and scale smarter.
00:00 What is Veo 3 and why it matters for DTC creative
06:40 Examples of scroll-stopping AI ads
15:15 Examples of hook variations with VEO 3
18:30 How we use ChatGPT + Veo 3 together with JSON
25:30 Constraints to VEO 3
29:10 How to use Flow within VEO 3
35:20 Product rendering + brand integration in AI videos
39:10 Use cases of VEO 3
41:30 Legal, IP and content authenticity concerns
49:40 Final thoughts + how to get the full prompt template
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
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