D2C Diaries

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

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D2C Diaries

Dan Murray on the £25M Brain Health Brand Celebrities Swear By

January 08, 2026 • Loukas Hambi and Olly Hudson

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What does it take to scale a wellness brand to £25M+ after your first startup crashes, your health collapses, and you’re told sleeping pills are the only way out?

In this episode, Dan Murray-Serter, co-founder of Heights, breaks down the unfiltered journey of building one of the UK’s fastest-growing brain health brands. From startup failure and burnout-induced insomnia to founding a category-defining company used by real celebrity customers, Dan shares the mindset shifts, health breakdowns, and bold brand decisions that fuelled Heights’ rise.

We talk:

How burnout and gut issues led to a £25M brand
Why Heights rejected nootropics hype and built around boring fundamentals
How they landed celebrity endorsements
Why real customer obsession beats clever marketing

This one’s part growth playbook, part founder therapy. Raw, honest, and genuinely useful for any DTC operator or founder building through the pain.

Follow Dan on socials:
LinkedIn: https://www.linkedin.com/in/danmurrays/
X: https://x.com/danmurrays

Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
X: https://x.com/oliverwhudson

Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
X: https://x.com/LoukasHambi

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Loukas Hambi

Host

Olly Hudson

Host