D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
The 4 Growth Levers Every DTC Brand Needs To Audit
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This podcast is proudly sponsored by Incard.
Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business.
There's a better way.
Incard is the financial platform built for the way modern digital businesses actually operate. Multi-currency accounts, corporate cards with real rewards, and a fully connected banking experience - all in one place.
This dedicated offer gets you:
- 1 month free trial Incard Plus
- All Incard Plus plan features included
- 2% cashback on Ad Spend, Saas, Travel for year one
This is a time-limited offer valid till the end of this month, April 2026.
Take control of your finances with Incard today: https://incard.co?fpr=soarwithus&fp_sid=pod
---
Most people think growing a DTC brand is complicated. It doesn't have to be.
In this episode, Olly and Sam break down the Growth Compass™ — Soar Group's trademarked framework for diagnosing the #1 constraint holding any ecommerce brand back from profitable growth.
4 pillars. 20 sub-factors. One binding constraint. Fix that one first. Everything else is noise.
As promised in the episode — the full Growth Compass™ cheat sheet covering every sub-factor across all four pillars https://eu1.hubs.ly/H0tQ3_v0
If you want us to run the full Growth Compass™ audit for your brand - scored across all 20 sub-factors with a prioritised roadmap - book a call with the team 👉 Book a call https://eu1.hubs.ly/H0tQ4SL0
Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/
Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/