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D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
Creative Forecasting Masterclass: How to Calculate Your Exact Creative Volume for Any Spend Target
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
D2C Diaries is proudly sponsored by Commercive.
If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from china, go to https://www.commercive.co for a free quote and fulfillment audit today.
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Most brands have a creative volume problem and don't know it.
In this masterclass, Olly breaks down the Creative Forecasting model Soar Group uses across its client base (brands spending anywhere from £100K to £5M a month on Meta) to answer the one question that unlocks scale: how many new creatives do I need to produce each month to hit my spend target?
You'll learn how to pull and classify your ad inventory, run cohort survival analysis to get your real churn rate, calculate your win rate and half-life, and plug those numbers into a demand equation that tells you exactly how many ads to launch each month, whether you're holding spend or scaling to a new target.
Olly also covers why volume without diversity stalls accounts, how to map creative gaps across personas and angles, and the negative spiral most brands sleepwalk into when creative becomes a cost centre instead of a growth lever.
By the end of this episode you'll have a repeatable forecasting process you can run on your own account today.
The cheat sheet resource: https://eu1.hubs.ly/H0vzzg60
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0vzzJ60
00:00 Intro
01:00 Our sponsor: Commercive
02:20 The same trends we're seeing
04:06 The challenges brands are facing
05:20 Creative is the new targeting
06:50 What we're seeing in audits
08:45 How many creatives do we need each month?
19:18 Factors that may impact the data
21:33 What we're trying to avoid
22:33 Personas
25:57 How we help brands
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Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/
Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/
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