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D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
Creative Strategy for Meta Ads | How a Top Creative Strategist Actually Works in 2026
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This podcast is proudly sponsored by SARAL.
Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL.
If that sounds like what you've been looking for, go to https://tinyurl.com/3t4d4myx and book a demo with their team. Tell them we sent you to claim your $500 discount and whiteglove onboarding.
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Chris joined Hambi Media as a creative strategist with no agency experience. One year later, he's been promoted to Senior Creative Strategist working across 7-9 figure DTC brands.
In this episode, the guys break down exactly what separates good creative strategists from great ones - the research process, micro personas, messaging psychology, and how Chris 8x'd hit rate in 30 days by changing just two things.
This episode is for you if:
- You're a founder trying to understand what great creative strategy actually looks like inside an agency
- You're a creative strategist who wants to know what top 1% performance really requires
- You're trying to break into creative strategy and want the most honest breakdown of what the role demands
What we cover:
- Why manual research is the highest leverage activity in creative strategy
- How micro personas unlock incremental reach without changing your frameworks
- The messaging psychology shift that 8x'd hit rate in 30 days
- Why AI creates the biggest opportunity in history to become a creative strategist
- The deep work principle behind every great insight
- What creative strategy looks like in 2 years
Chris's Substack: https://substack.com/@christopherstavropoulos
Chris's LinkedIn: https://www.linkedin.com/in/chrisstav1/
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0v-BVd0
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Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/
Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/
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