.png)
D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
What's Working in Meta Ads Right Now with Alex Cooper | AI Animation, Research & Winning Formats
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This podcast is proudly sponsored by Incard.
If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped.
Sign up for free and use the code SWU2K26 to unlock your cashback https://incard.co?fpr=soarwithus&fp_sid=pod
---
12 months ago AI animation wasn't really a thing. Now it's a fourth creative format sitting alongside static, UGC and high production and the brands that figure it out first are going to have a significant edge.
We got Alex Cooper back on D2C Diaries this week. And a lot has changed since he was last on. We got into everything.
How we've built an AI videographer role into our production process and why you need a specialist not a generalist.
Why winning ads right now are either hyper native or elite direct response and why everything in the middle is dying.
How the pendulum has swung too far toward AI research and why the best strategists are going back to manual.
Why iterations aren't dead post-Andromeda, they just need to mean something.
And the brand that scaled from $1M to $45M off the back of one concept.
Check out Parker AI here: https://heyparker.ai/
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0wjzrY0
Follow Alex
https://x.com/alexgoughcooper
https://www.linkedin.com/in/alexgoughcooper/
https://heyparker.ai/
00:00 Alex Cooper returns
02:24 Our sponsor Incard
04:01 The biggest shifts in creative strategy in the last 12 months
05:54 How we built the AI videographer role
13:25 AI animations are here to stay
16:02 Meta's persona level delivery
20:04 Gap analysis, learnings and data
26:55 Manual research vs AI automated research
30:07 Our sponsor Incard
31:45 Manual research vs AI automated research
33:39 Iterations post-Andromeda
38:26 Ugly vs high prod
48:37 Positive framing
51:22 Complexity bias in ads
55:20 How Alex is using AI
1:02:17 Parker AI
Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/
Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/
.jpeg)