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D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
D2C Diaries
We Audited 40+ 8-Figure DTC Ad Accounts in 2026. Here's What's Broken and How to Fix It
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This podcast is proudly sponsored by Incard.
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Meta performance has been rough since March and if you're feeling it, you're not alone. Olly and Loukas are back for a solo episode breaking down exactly what's gone wrong on the platform and, more importantly, what's actually working across the 40+ audits they ran in Q2.
They cover the five most common account errors they're seeing right now (most of which are quick fixes), why creative diversity has become the single biggest unlock for scaling spend, and how to run a proper gap analysis across persona, messaging, valence zones, emotional drivers, and vehicle type before you produce another asset.
Krishna Rao, CFO of Anthropic, on Invest Like the Best https://www.youtube.com/watch?v=wEEZPpx8qow
Brian Chesky on Invest Like the Best - AI Founder mode https://youtu.be/eURcW5_uS60
Creative Forecasting resource: https://eu1.hubs.ly/H0wjPt20
00:00 Intro: news and what we've been watching
17:32 State of Meta: why Q2 has been tough across the board
20:18 5 common account errors (attribution, audiences, funnel coverage, concentration, landing pages)
28:09 What's working: The Hudson Method and creator flywheels
36:36 Creative volume, gap analysis and diversifying across personas, valence & vehicle
48:42 Hit rate case study: micro personas and psychological messaging in action
50:58 Iterations, borrowing frameworks from non-competing brands
55:24 Landing pages, quiz funnels and AOV engineering
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0wjzrY0
Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/
Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/
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