The Estate Agent Consultancy Podcast
The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency.
https://www.estateagentconsultancy.com/
The Estate Agent Consultancy Podcast
If Your Team Can’t Defend Your Fees, You’ve Already Lost the Instruction
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Are your negotiators confident enough to defend your fees… or are they folding at the first objection?
In today’s episode, I’m breaking down exactly what high-performing letting agencies train their teams on and why most agencies are still competing on price instead of value.
Because here’s the uncomfortable truth:
If your team can’t clearly articulate why you’re worth 10%, 12% or more… landlords will always default to the cheapest option.
We cover:
- The difference between listing features and selling outcomes
- How to turn compliance into a competitive weapon (instead of a boring necessity)
- Objection handling techniques that actually protect your fees
- Why appraisal confidence wins more instructions than any CRM ever will
- How to make training stick with weekly role-play, mystery shopping and feedback loops
- The leadership behaviours that determine whether your team holds the line — or caves
I also explain why external audit days often unlock revenue growth within 90 days not by working harder, but by charging what you’re actually worth.
If you want your team to walk into every market appraisal with confidence, command the room, and win premium instructions without discounting… this episode is essential listening.
Because the agencies that thrive in 2026 and beyond won’t be the cheapest.
They’ll be the best trained.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?
✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.
📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro
💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation
🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course
📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar
👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus
Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
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