The $2 Hot Dog on a $300 Plate: Customer Service as Marketing

A group of tourists sit in one of the most celebrated restaurants on earth, surrounded by the kind of food most people only read about — and the one thing they can't stop talking about is a street hot dog. This week, Toby tells the story of how a $2 hot dog helped make Eleven Madison Park the best restaurant in the world, and explores the principle behind it: that the most powerful thing you can do for a customer isn't dazzle them with your product — it's listen to what they actually care about. Then he unpacks what this means for estate agents, and how small, thoughtful, bespoke gestures can generate the kind of stories people tell for years.

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