The Estate Agent Consultancy Podcast
The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency.
https://www.estateagentconsultancy.com/
The Estate Agent Consultancy Podcast
Stop Dropping Your Fees: How YOU Can Hold Firm on Commission
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One of the biggest challenges estate agents face is defending their fee.
You win the instruction… then the vendor or landlord says another agent will do it cheaper. Suddenly you feel the pressure to drop your commission just to keep the business.
But when you cave on your fee, something else happens — resentment. You end up doing the same work for less money, and it slowly chips away at your confidence and your business.
In this episode we talk about how to hold firm on your pricing without losing the instruction.
We cover:
• Why clients push agents on fees in the first place
• Why competing on price is a race to the bottom
• How to confidently explain your value
• What to say when someone tells you another agent is cheaper
• How backing yourself actually attracts better clients
The truth is there are plenty of clients who will pay a fair fee — but they need to believe in the value you provide.
If you’re tired of discounting your commission and want the confidence to stand by your pricing, this episode will help.
📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?
✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.
📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro
💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation
🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course
📅 Want to join our next free webinar?
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👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus
Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
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