The Estate Agent Consultancy Podcast

The Most Valuable Marketing Asset You don't Own...Yet

The Estate Agent Consultancy

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0:00 | 9:05

Rachel's back this week (thanks Chris for holding the fort!) with your weekly lettings challenge.

What if your next landlord instruction didn't come from an advert, a valuation or a referral...but from a community you've built yourself?

I'm setting you a challenge that could completely change the way landlords in your local area see your agency.

We're talking about creating an exclusive Facebook group for landlords, not as another marketing channel, but as a place where you become the trusted voice, the connector and the go-to expert. Your'll discover how a landlord community can strengthen relationships, grow your database, generate endless content ideas and position your agency at the centre of the local property conversation.

We also have practical ideas for what to post, how to encourage engagement and why the questions your landlord ask could become your most valuable marketing asset.

If you're looking for a way to stand out from every other letting agent in your area, this week's challenge could be one of the most valuable things you do for your business this year.

🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!

Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.

Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 


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Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

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