Rory Sutherland: Complete Dysfunction

 Ask Rory Sutherland what he sees when he looks at estate agency and he doesn't hesitate: complete dysfunction. Recorded live during The 24-Hour Open House, Ogilvy's Vice Chairman Emeritus takes apart the psychology of buying and selling homes — why people who'd never list their house will happily consider a private approach, why Rightmove's search makes you eliminate options you never knew existed, and why the garden photo is always number 26. It's a half hour that will make you uncomfortable and give you at least three things to do differently on Monday. 

This episode was recorded live as part of The 24-Hour Open House, a twenty-four hour broadcast of back-to-back conversations with people worth listening to, raising money for Breast Cancer Now & Andy's Man Club. Donations are still very welcome and every pound goes to the cause — you can give at 24hourwebinar.com. Anyone donating will receive access to the on-demand recordings of the sessions, including this one with Rory Sutherland.

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