The Estate Agent Consultancy Podcast
The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency.
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The Estate Agent Consultancy Podcast
AI Won’t Fix Your Estate Agency — You Need to Rebuild It | Mark Burgess
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AI is everywhere in estate agency right now — but are agents actually using it to transform their businesses, or simply using new technology to do old jobs slightly faster?
In this episode, I’m joined once again by Mark Burgess, founder and CEO of Iceberg Digital, to talk about what AI could really mean for the future of estate agency.
Mark argues that simply plugging AI into an existing CRM isn’t enough. The estate agencies that win over the next few years will rethink how their entire businesses operate — using data and AI to identify the right opportunities while allowing people to focus on the work humans are actually good at.
We discuss:
- Why most agents are using AI in the wrong way
- The difference between AI productivity and genuine business transformation
- Why your CRM probably doesn’t contain enough context for AI
- How data could help agents identify their best opportunities automatically
- The four outcomes an estate agency should really focus on: listings, viewings, offers and completions
- Why AI could actually result in more people and greater productivity, rather than simply replacing staff
- Why estate agents need to focus on outcomes rather than activity
- The danger of trying to run tomorrow’s technology through yesterday’s systems
- Why Mark believes estate agency is already experiencing its “Blockbuster moment”
- How agents can build a stronger competitive moat using data
- What the next 24–36 months could mean for traditional estate agency businesses
This isn’t really a conversation about getting AI to write your property descriptions or emails faster. It’s about whether the entire operating model of estate agency is about to change — and what agents need to do now if they don’t want to be left behind.
If you run an estate agency, work in property, or are trying to understand where AI genuinely fits into your business, this is a fascinating conversation about what could be coming next.
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